How to Succeed in Capital Medical Sales (Even with No Experience)

Rep Path Podcast

Own Your Own Career
🚨 Ready to Break into Medical Sales or Elevate to Capital Equipment? Schedule a 1-on-1 Call with Joe at Reppath.com Today. Spots Are Limited!

In this episode of the RepPath Podcast, host Joe Licata dives deep into one of the most advanced—and misunderstood—areas of medical sales: navigating the long sales cycle of capital equipment in hospital systems.

Whether you're:

An experienced rep eyeing the next step,
Just breaking into the industry,
Or wondering what it takes to sell $1M+ equipment in hospital systems...
👉 This episode is your roadmap.

Joe breaks down:

Why most fail to succeed in capital sales (and how you can avoid it)
How to build internal champions who sell for you
Who the real decision-makers are (and how to find them)
What timelines, budgets, and approvals actually look like in hospitals
Why patience, process, and positioning matter more than hype
How to manage burnout and stay motivated across 12–24 month sales cycles
The one mindset shift elite reps use to win in the most competitive environments
💬 Joe also answers live Q&A covering objections, ROI modeling, VAC committees, and more.

If you’re serious about landing a capital sales role—or thriving in one—this masterclass is a must-watch.

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