Communicating Research For The Development Sector And NGOs | Suzanne Fisher-Murray

#Science #Highereducation #Medical #Orinococommunications #Peterbarker #Ppi #Publicengagement #Research #Researchcommunication #Peter Barker #Society #Being Human #SciComm #Socialscience

42:18

“I used to be the largest dairy consumer on the planet. I used to eat so much dairy and meat. The more that I looked into the dairy industry, the more that I saw that it was the singular, most inhumane industry on the planet, that we've all been lied to, including myself, for years. I always believed that the picture on the milk carton, the cow standing next to her calf in the green field with the red barn in the back was true. It’s certainly the complete opposite.” – Richard (Kudo) Couto Richard (Kudo) Couto is the founder of Animal Recovery Mission (ARM), an organization solely dedicated to investigating extreme animal cruelty cases. ARM has led high-risk undercover operations that have resulted in the shutdown of illegal slaughterhouses, animal fighting rings, and horse meat trafficking networks. Recently, they released a damning investigation into two industrial dairy farms outside of Phoenix, Arizona supplying milk to Coca-Cola’s Fairlife brand. What they uncovered was systemic animal abuse, environmental violations, and a devastating betrayal of consumer trust. While Fairlife markets its products as being sourced "humanely," ARM’s footage tells a very different story—one of suffering, abuse, and corporate complicity. Despite the evidence, this story has been largely ignored by mainstream media—likely due to Coca-Cola’s massive influence and advertising dollars.…

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Communicating research for the development sector and NGOs | Suzanne Fisher-Murray | Christian Aid

3 years ago 33:46

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In this episode of Research Comms, Suzanne Fisher-Murray talks about the differences between communicating research in the development sector and academia, the power of radio for sharing stories and influencing behaviour, what truly participatory communications look like and the value of creating personas for strategic communication with communities that care.

63 episodes

Research Comms

Communicating research for the development sector and NGOs | Suzanne Fisher-Murray | Christian Aid

Research Comms

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published 3 years ago

MP3•Episode home

63 episodes

#Science #Highereducation #Medical #Orinococommunications #Peterbarker #Ppi #Publicengagement #Research #Researchcommunication #Peter Barker #Society #Being Human #SciComm #Socialscience

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Research Comms

1
Join us at Research Unravelled 2:26

28 weeks ago2:26

2:26

Come and listen to our new podcast, Research Unravelled. We'll be digging into the complexity that lies at the heart of research communication and hearing from expert practitioners about how they navigate or unravel that complexity. Research Unravelled is hosted by Peter Barker and brought to you by Orinoco Communications - the creative agency where we specialise in helping research organisations to tell their stories and give their research the reach it deserves. In addition to his monthly conversations with experts Peter will also be joined by colleague and co-host, Bianca Winter, for bonus episodes where they will respond to listeners' comments and questions and discuss the latest news from the world of research comms. Research Unravelled…

Research Comms

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Beyond the buzzword: how storytelling can transform research communications 34:45

44 weeks ago34:45

34:45

It's the final episode of Research Comms! To mark this momentous moment, Peter takes a trip through six years of archives to explore a topic that has featured prominently throughout the series: Storytelling. With insights from past guests, including Dame Uta Frith, Kat Arney, Will Storr and Jessica Fox, the podcast unpacks why stories have such a hold on our brains and how we can harness that power to craft compelling narratives about research. It also digs into the darker side of storytelling - looking at how stories and rumours can help spread misinformation and mistrust. And looks at how certain narratives can shape public attitudes to emerging technologies like AI. This is the last episode of Research Comms in its current form but we'll be back later this year with a brand new podcast dedicated to the art and science of communicating research. Watch this space! Take part: Future podcast super short survey Connect with us: Peter: LinkedIn Orinoco Communications Subscribe to our newsletter on Substack Show links: The Psychology of Curiosity, George Loewenstein The Ketchup Conundrum, Malcolm Gladwell The Global AI Narratives Project First Create the Media - Kat Arney The Science of Storytelling, Will Storr…

Research Comms

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Rewriting the future of dementia: building a community of researchers with a shared purpose | Lucy Wilson | UK Dementia Research Institute 33:57

49 weeks ago33:57

33:57

Despite the alarming statistic that 1 in 3 people born today will develop dementia in their lifetime, research into the neurodegenerative disease has historically been underfunded compared with other areas of medical research such as cancer. In this episode of Research Comms, host Peter Barker explores the reasons behind that with Lucy Wilson, Director of Communications and Engagement at the UK Dementia Research Institute (DRI), who offers optimistic insight into how the tide is turning. Lucy outlines how the DRI, founded in 2017, was created to address the knowledge gap and boost the dementia research workforce across multiple UK universities. In doing so, the institute has brought together researchers from across diverse disciplines, collectively enabling a better understanding of dementia and the brain. This 'hub and spoke' model is not without its comms challenges, and Lucy shares her insights into how her team and their key initiatives help foster a shared sense of the DRI's purpose. If you're a listener of the podcast, we'd love to connect! Orinoco Communications — What We Do Connect with host Peter Barker on LinkedIn Take part in the Orinoco Research Comms survey Show links: UK Dementia Research Institute The Montessori Child…

Research Comms

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Making Sense of Sensemaking: A framework for communications that cut through the noise | Liz Neeley & Ambika Kamath | Liminal 35:51

1 year ago35:51

35:51

Sensemaking is a powerful communications tool that provides a framework for understanding the world in which we live and shaping the stories that we tell. In this episode of Research Comms, Peter is joined by Liz Neeley and Ambika Kamath, the founding members of science communications collective Liminal, to unpack sensemaking and its potential for navigating complicated issues facing society today. Liz and Ambika share their vision for Liminal as a collective model that brings together professionals across disciplines to transform how research is understood and shared through more impactful and contextualised communication. 🤝 Connect with us If you're a listener of the podcast we'd love to connect! Orinoco Communications - What We Do Peter on LinkedIn ✍️ Take part Orinoco Research Comms survey 🔗 Show links Liminal Wrigley Storymakers Program…

Research Comms

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How an economic institute's video strategy helped it reach millions of people around the world | Matthew Kulvicki | Institute for New Economic Thinking 33:07

1 year ago33:07

33:07

It's no secret that video can be one of the most powerful ways of sharing research with audiences online. But creating a successful strategy that will get your videos seen by the right people isn't always so straightforward. One research organisation that has achieved huge levels of public engagement with its own video content is the Institute for New Economic Thinking, or INET. This New York based, nonprofit think tank funds economic research that ‘challenges conventional wisdom and advances ideas to better serve society’. And its incredible library of videos that showcase and elevate those ideas have reached millions of people around the world. In this episode of Research Comms, Peter talks to Matthew Kulvicki, INET's Director of Video, about what has made the institute's approach to video such a success. 🤝 Connect with us If you're a listener of the podcast we'd love to connect! Orinoco Communications - What We Do Peter on LinkedIn ✍️ Take part Orinoco Research Comms survey 🔗 Show links Institute for New Economic Thinking INET YouTube Channel 📕 Book of the month Sidney Lumey, Making Movies…

Research Comms

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Avoiding the Spiral of Silence: The Case for Talking About Climate | Eric Fine | Yale Program on Climate Change Communication 39:08

1 year ago39:08

39:08

Over the past few decades, the evidence to show that climate change is happening, that it’s caused by human activities, and that we need to take urgent action to limit its impact, has gathered at an overhelming rate. But research into the best way to communicate that message has lagged behind. That’s changing, thanks in large part to the work of organisations like the Yale Program on Climate Change Communication In this episode of Research Comms, Peter chats with YPCCC Project Manager, Eric Fine, about his organisation's work to understand public attitudes to climate change, the ‘spiral of silence’ that can happen when we make assumptions about people's beliefs, the 'SASSY' public opinion survey, the power of segmentation for crafting tailored messages, and how to find optimism at at time when reality can seem so bleak. Connect If you're a listener of the podcast we'd love to connect! Orinoco Communications - What We Do Peter on LinkedIn Take Part Orinoco Research Comms survey Show links Yale Program on Climate Change Communication SASSY survey Climate silence: pluralistic ignorance as a barrier to climate change discussion by Nathaniel Geiger and Janet Swim…

Research Comms

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Generative-AI: Establishing guidelines for how to use it | Amy Mollett, Barney Brown and William Kerslake | University of Cambridge 44:52

1 year ago44:52

44:52

Generative-AI tools, like ChatGPT, are increasingly embedded in the day-to-day work of research communicators. At the University of Cambridge the senior comms team has published a set of AI guidelines, created in consultation with staff across the university. In this episode of Research Comms, members of the working group that put the guidelines together - Amy Mollett, Barney Brown and William Kerslake - talk about their feelings towards AI, the good and the bad, why they felt they needed to create guidelines for its use, and how the University of Cambridge is currently using AI tools to communicate research. Links: Research Comms newsletter on substack University of Cambridge Generative-AI Guidelines Research Communications Survey Klara and the Sun by Kazuo Ishiguro Generative AI is already widespread in the public sector | Alan Turing Institute…

Research Comms

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Trust: how can research communicators earn the trust of the public? 33:53

1 year ago33:53

33:53

In this episode, host Peter Barker reflects on the unique archive of over fifty Research Comms episodes to bring together insights from those conversations around the theme of trust. Whether we’re discussing vaccine hesitancy, climate scepticism, young people’s engagement with science and scientists or the rise of conspiracy theorists, all of these topics are, at their core, issues of trust. Recognising how essential trust is to public engagement, how can the wider research community earn the trust of the public?…

Research Comms

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Changing landscapes: telling stories from Antarctica against a backdrop of climate change and an evolving media | Athena Dinar | British Antarctic Survey 24:43

2 years ago24:43

24:43

Athena Dinar is Deputy Head of Communications at the British Antarctic Survey (BAS) where she’s spent over two decades conveying the captivating magic of Antarctica and the vital research scientists carry out there. In this episode of Research Comms, Athena speaks with us about the shifting narratives surrounding the climate crisis and how digital media has transformed the communications landscape, as well as unpacking BAS’s endeavours to reduce its own carbon footprint while striving towards solutions to preserve the southernmost continent, as well as the wider world.…

Research Comms

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Unpacking ‘impact’: What does it mean, and how do you know if you’re achieving it? | Prof. Mark Reed | Fast Track Impact 32:29

2 years ago32:29

32:29

Professor Mark Reed is a Professor and Research Centre Director at Scotland’s Rural College (SRUC) as well as the founder and Chief Executive of Fast Track Impact, an organisation that provides researchers with evidence-based tools and training to empower them to use their work to change the world for good. In this episode of Research Comms, Mark helps us define ‘impact’ in the context of research, explains the strategies, methods and tools he encourages researchers to employ when assessing the impact of their work, and highlights the importance of empathy when it comes to designing research and maximising its benefits for the good of wider society.…

Research Comms

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How can research-adjacent professionals pave the way for a more collaborative research and innovation ecosystem? | Sarah McLusky | Research-Adjacent Consultant 33:03

2 years ago33:03

33:03

Sarah McLusky is a Research-Adjacent Trainer and Consultant who works with universities in communications and engagement, education and curriculum enhancement, training STEM ambassadors and organising large scale outreach events, as well as hosting the recently-launched Research Adjacent podcast, among others. In this episode of Research Comms, we shine a light on the army of professionals who make communications in research and innovation happen in the burgeoning space within the sector known as ‘research-adjacent’. We unpack exactly what the term means, why it’s important and how to achieve greater recognition for those professionals, as well as best practices for evaluating the success of research-adjacent endeavours.…

Research Comms

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Fusion energy: how to prepare the world for transformative technology | Celestine Cheong | UK Atomic Energy Authority 38:11

2 years ago38:11

38:11

Celestine Cheong is Head of External Communications at the UK Atomic Energy Authority. In this episode of Research Comms she talks about the work of UKAEA to push for the delivery of sustainable fusion energy, about the challenges of communicating science that is at times, very complex, and about managing public expectations around the development of technologies that have the potential to transform society. LINKS UK Atomic Energy Authority News article on Lawrence Livermore National Laboratory breakthrough https://www.newsweek.com/energy-saving-tokamak-heat-barrier-solves-achilles-heel-nuclear-fusion-1784256 An animation explaining fusion energy…

Research Comms

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How can we improve public understanding of artificial intelligence to ensure it works for all? | Sophie McIvor | Alan Turing Institute 23:13

2 years ago23:13

23:13

Sophie McIvor is the Director of Communications and Engagement at the Alan Turing Institute, the UK’s national institute for data science and artificial intelligence. She has been in the role since the Institute opened in 2015 and is spearheading its new strategy focused on public engagement with AI. In this episode of Research Comms we discuss why the public needs to be engaging with emerging technologies like AI, how people have more power than they think when it comes to influencing the progression of such technologies, and the importance of participatory research. LINKS https://www.turing.ac.uk/…

Research Comms

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Attitudes of young people to science | Katherine Mathieson | British Science Association 29:12

3 years ago29:12

29:12

In March 2022 the British Science Association published a report examining the attitudes of young people in the UK to science. In this episode of the Research Comms podcast, the BSA’s outgoing Chief Executive, Katherine Mathieson, talks about the reports findings, speculating on why young people do not feel sufficiently engaged with science, the impact of the Covid pandemic on their appetite for science, and why now is a golden opportunity for us to rework young people’s relationship with science.…

Research Comms

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What can we learn from the Covid pandemic about crisis communications? | Glen Nowak | Grady College 28:38

3 years ago28:38