Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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380. How Vera Bradley transformed a legacy brand
Manage episode 477329315 series 1444795
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Vera Bradley, the beloved purse, travel and accessory retailer, recently refreshed their brand look and strategy to increase brand awareness and expand their consumer profile. Vera Bradley’s CEO, Jackie Ardrey, joins us to discuss the brand’s transformation, the Vera Bradley customer and how the company stays ahead in the ever-evolving retail industry. She also shares what she loves most about working in retail and her impactful career advice.
(00:00:00) Introductions
(00:00:39) Highlights of the NRF Big Show
(00:01:39) Ardrey’s career background
(00:07:50) The pace of change in retail
(00:09:30) Vera Bradley’s transformation journey
(00:15:05) Balancing brand loyalty with an expanding customer base
(00:17:49) Facing the unpredictability of consumers
(00:21:39) Ardrey’s best career advice
The National Retail Federation is the world’s largest retail trade association.
Every day, we passionately stand up for the people, policies and ideas that help retail succeed.
Resources:
• Get ready for Retail’s Big Show in NYC
• Become an NRF member and join the world’s largest retail trade association
• Learn about our retail education platform, NRF Foundation, at nrffoundation.org
• Learn about retail advocacy at nrf.com/advocacy
• Find more episodes at retailgetsreal.com
Related:
• What to know about the consumer in 2025
Produced by Crate Media.
378 episodes
Share
Manage episode 477329315 series 1444795
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Vera Bradley, the beloved purse, travel and accessory retailer, recently refreshed their brand look and strategy to increase brand awareness and expand their consumer profile. Vera Bradley’s CEO, Jackie Ardrey, joins us to discuss the brand’s transformation, the Vera Bradley customer and how the company stays ahead in the ever-evolving retail industry. She also shares what she loves most about working in retail and her impactful career advice.
(00:00:00) Introductions
(00:00:39) Highlights of the NRF Big Show
(00:01:39) Ardrey’s career background
(00:07:50) The pace of change in retail
(00:09:30) Vera Bradley’s transformation journey
(00:15:05) Balancing brand loyalty with an expanding customer base
(00:17:49) Facing the unpredictability of consumers
(00:21:39) Ardrey’s best career advice
The National Retail Federation is the world’s largest retail trade association.
Every day, we passionately stand up for the people, policies and ideas that help retail succeed.
Resources:
• Get ready for Retail’s Big Show in NYC
• Become an NRF member and join the world’s largest retail trade association
• Learn about our retail education platform, NRF Foundation, at nrffoundation.org
• Learn about retail advocacy at nrf.com/advocacy
• Find more episodes at retailgetsreal.com
Related:
• What to know about the consumer in 2025
Produced by Crate Media.
378 episodes
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Similar to Retail Gets Real
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Yes, you can start your own business. And no, you don’t need an expensive degree (or the debt that comes with it). You also don’t need to: Take out a loan Quit your job (right away) Risk your financial stability You just need a little guidance, and the habits it takes to follow through. On The $100 MBA Show, we share the practical, on-the-ground strategies and skills you need to turn your business idea into the future you want. Host Omar Zenhom is a road-tested entrepreneur, business coach, ...
…
continue reading
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