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AI in real life: how retailers and brands are leveraging AI (real numbers)
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Today, I’m kicking off something a little different—our first-ever AI case study spotlight! We often get caught up in the hype of what AI could do, but this episode is all about what AI has done. I’m sharing four real-world AI use cases from retailers and brands, breaking down how each initiative led to measurable impact. From spiking conversion rates to slashing production cycles and legal costs, these stories offer more than just inspiration—they show what’s possible.
Tune in to hear how AlgaCal, Walmart, and Johnson & Johnson are applying AI to solve practical problems—and the results they’re getting. Plus, I’ve got a surprising story involving a $92,000 legal shortcut and a bonus tool that’ll help you assess your job’s resilience to AI. If you like this format, let me know, and I might just make it a regular thing!
Timeline Summary
[1:05] - How AlgaeCal used AI to analyze Amazon product reviews and improve conversion rates by up to 74%
[2:29] - Walmart’s AI-powered “Trend to Product” tool cuts fashion production time by 70%
[4:00] - How entrepreneur Andrew Wilkinson saved $92,000 using Claude to draft a legal contract
[5:27] - Johnson & Johnson narrows 900 AI projects to the most valuable few, maximizing ROI
[7:15] - Bonus: AI Job Resilience Self-Assessment from Danny Silverman—what it revealed for me
🔗 Links
- AI Job Resilience Self-Assessment by Danny Silverman
- Subscribe to Retail Media Breakfast Club's daily newsletter
- Follow Kiri on LinkedIn
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