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How retailers 'Do' Sponsored Product ads: 4 takeaways for brands
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The latest Sponsored Product Ads benchmark report from Pentaleap dropped today!
This benchmark compares the performance of major retail media networks across search terms, categories, and bidding models. In this episode I share four major takeaways for brands and advertisers: the importance of testing on mature platforms like Amazon and Walmart, the resilience of long tail queries, the differences between product-first and keyword-first bidding models, and category-specific opportunities. The episode provides actionable insights for brands looking to optimize their advertising strategies on retail media networks.
00:00 Introduction to the Pentaleap Sponsored Products Benchmark Report
00:36 Understanding the Methodology
01:46 Key Takeaways for Brands and Advertisers
01:56 Testing and Scaling on Major Platforms
03:31 Long Tail Resilience and Bidding Models
07:45 Category-Specific Opportunities
09:02 Conclusion and Next Steps
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