))
I Tested Amazon's AI Shopping Agent That Buys From Other Websites
Manage episode 475938288 series 3619202
Content provided by Kiri Masters. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kiri Masters or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we delve into Amazon's new 'Buy for Me' feature, currently in beta for select US customers. 'Buy for Me' allows users to purchase directly from brand websites via the Amazon app. The host Kiri Masters shares her firsthand experience purchasing from the footwear brand, Rothy's, highlighting the seamless yet basic interface. Insights are provided into Amazon's potential strategies, including addressing possible PII concerns and the broader implications for brands. The episode also touches on how Amazon can leverage consumer data for advertising and its broader AI initiatives.
Kiri's Forbes article explaining Amazon's Buy for me in detail: https://www.forbes.com/sites/kirimasters/2025/04/08/amazon-buy-for-me-is-the-latest-entrant-in-the-ai-shopping-agent-race/
PRODUCED BY:
CHAPTERS:
(00:00) About Today's Topic
(00:24) About the Show
(00:45) Introduction to Amazon's New AI Shopping Experience
(01:45) How 'Buy for Me' Works
(02:11) My Experience with Rothy's
(04:07) User Experience and Observations
(06:05) Privacy and Security Concerns
(06:52) Implications for Brands
(09:04) Amazon's Data Strategy
(10:26) Future of AI in Retail
(11:33) Conclusion and Call to Action
(11:50) Outro
SOCIAL LINKS:
Website: https://www.retailmediabreakfastclub.com
LinkedIn: https://www.linkedin.com/in/kiri-masters/
YouTube: https://www.youtube.com/@retailmediabreakfastclub
Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//
Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb
77 episodes
Share
