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Panel: How 3 Retail Leaders Transformed Their Sales Teams’ Perspective on Retail Media
Manage episode 468859390 series 3619202
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This episode delves into impactful conversations between retail media teams and sales organizations, highlighting how perceptions of retail media networks can shift from being seen as mere lower funnel tactics to comprehensive full funnel powerhouses. Featuring insights from industry leaders Brian Dudzinski, Alicia Ponzani, and Brea Keating, the episode explores strategies for education and partnership, emphasizing the importance of search visibility and the broader capabilities of retail media networks like Amazon and Walmart Connect.
CHAPTERS:
(00:00) About Today's Topic
(00:47) About the Show
(01:09) Brian Dudzinski on Algorithmic Insights
(02:00) Alicia Ponzani on Shifting Perspectives
(03:25) Brea Keating on the Importance of Search and Visibility
(04:25) Outro
SOCIAL LINKS:
Website: https://www.retailmediabreakfastclub.com
LinkedIn: https://www.linkedin.com/in/kiri-masters/
YouTube: https://www.youtube.com/@retailmediabreakfastclub
Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//
Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb
PRODUCED BY:
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