))
"We're Not Dabbling Here": Amazon's Official Company Line On AI
Manage episode 481142379 series 3619202
Content provided by Kiri Masters. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kiri Masters or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
I dive into Amazon's earnings call AI announcements and what they mean for retail and ecommerce. Andy Jassy says they're building "a thousand plus AI applications," and I break down the key developments that matter for shopping and retail media.
Quick Takes:
Amazon's AI Infrastructure Edge I cover Amazon's Nova model reaching "frontier tier" intelligence - now competing with GPT-4 and Claude 3. Plus their 30-40% cost reduction through Trainium 2 chips. This means personalized product descriptions and real-time creative optimization become economically viable at scale.
Voice Commerce Gets Serious I explain NovaSonic, Amazon's speech-to-speech model that solves the big problems that killed voice shopping before: better accuracy, natural responses, and conversation memory. This leverages Amazon's existing Alexa user base in millions of homes.
Alexa Plus: Shopping Agent I examine how Alexa Plus goes beyond answering questions to taking actions - comparing products, adding to cart, applying coupons, and managing returns. It can already automate household basics with rules like "keep gluten-free cereal stocked, switch brands if price rises 10%."
NovaACT: Browser Agent Preview I look at Amazon's research on browser agents that can navigate checkout flows and comparison shop across multiple retailer sites. This could eventually let Amazon capture economics even on off-site purchases through Buy with Prime.
I wrap up with practical implications: search will shift to conversational interfaces, shopping agents will make routine purchases automatically, and brands will need to compete for AI recommendation slots - the new "invisible shelf." This isn't future tech - these changes are rolling out now in the US.
Subscribe to Retail Media Breakfast Club's daily newsletter
Follow Kiri on LinkedIn
CHAPTERS
83 episodes
Share
