))
Driving Consumer Engagement in the Retail Industry: Leveraging AI and Collaboration with Kate Gleysteen, Director of Media at PDC Brands
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on March 26, 2025 13:02 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 380923117 series 3505701
Content provided by Stuart Adamson and Platform 195. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stuart Adamson and Platform 195 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195.
Today, we welcome Kate Gleysteen, Director of Media at PDC Brands, for a hearty conversation about the challenges and opportunities in the retail media landscape. Listen in for insights on how the pandemic led to a transformational shift in consumer behaviour and a customer tilt toward e-commerce. We also explore the role of artificial intelligence (AI) in driving consumers to retailers and optimising messaging.
Our Discussion covers the following retail media touchpoints:
- Kate’s backstory and experiences in retail media
- Are retailers sharing data with brands in a transparent manner?
- Is there a shift from traditional media marketing to retail media?
- The role of content marketing in brand building
- A transformational change in customer behaviour and a tilt toward e-commerce
- Point of sale merchandising and marketing
Kate is a retail media leader with experience in driving high-impact marketing initiatives, including integrated media campaigns and global brand-integrated partnerships. The route of her success in elevating brand salience and driving results are based on her use of collaboration and her innovative approach. Kate is also the host of the Boss Mama Jama podcast that navigates the intersection of parenting and professional aspirations.
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
33 episodes
Share
