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Harnessing the Power of Data in Retail Media: A Conversation with Henry Eccles at Google
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Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth.
Our guest today is Henry Eccles, Head of UK Commerce and Global Partnerships EMEA at Google. Join us as we discuss the evolution of retail media and the importance of data-driven marketing strategies. Henry also shares insights on the challenges in attribution and measurement and the role of owned and operated inventory versus offsite media.
The retail media touchpoints we cover include:
- The evolution of retail media and its adoption across industries
- The challenges in attribution and measurement
- Role of owned and operated inventory versus retail media
- Curating data for marketing and retail media strategies
- Impact of removing cookies in 2024 on retail media
- Advice for retailers and suppliers starting their retail media journey
Henry is a 17-year veteran at Google, and over this period, he has held multiple roles, including head of YouTube and Google+ Marketing and Head of Market Insights. Henry delivered extensive media consultancy to Google’s top Clients and Europe's top advertisers across multiple sectors, including FMCG, Retail, Travel, Telco, and Auto. Henry also designed, built, and launched large-scale research platforms across France, Spain, and Italy.
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
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