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Let’s Talk Retail Sales Strategy: Interview with Trinity Merwyn
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In this episode of the Retail Success Series, I’m joined by Trinity Merwyn from Bellwether, a company dedicated to helping bricks-and-mortar retailers boost sales with data-driven insights.
I first came across Bellwether on Instagram and was immediately hooked by their content. Instead of just talking about analytics, they were sharing real, actionable tips to help retailers sell more effectively—and that’s exactly what we’re diving into today.
Trinity breaks down the GMCU framework—Greet, Meet, Close, Upsell—a simple yet powerful approach to maximising every customer interaction. We discuss:
- Why most retailers struggle with closing the sale (and how to fix it)
- How to upsell without being pushy
- The key sales interactions that should be non-negotiable in your store
- Why having a selling strategy is just as important as getting foot traffic
If you’re ready to improve your in-store conversions and maximise your revenue, this episode is a must-listen!
🔗 Learn more about Bellwether: www.askbellwether.com
📷 Connect on Instagram: @askbellwether
📌 Follow Bellwether on LinkedIn: Bellwether LinkedIn
👤 Connect with Trinity Merwyn on LinkedIn: Trinity Merwyn LinkedIn
Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers
71 episodes
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