The Secret to High-Converting Product Pages: How to Turn Browsers into Buyers

Retail Success Series

#Entrepreneur #Business #Marketing #Nicole Keleher #Retail #Small Business

51:57

On the Season 2 debut of Lost Cultures: Living Legacies , we travel to Bermuda, an Atlantic island whose history spans centuries and continents. Once uninhabited, Bermuda became a vital stop in transatlantic trade, a maritime stronghold, and a cultural crossroads shaped by African, European, Caribbean, and Native American influences. Guests Dr. Kristy Warren and Dr. Edward Harris trace its transformation from an uninhabited island to a strategic outpost shaped by shipwrecks, colonization, the transatlantic slave trade, and the rise and fall of empires. Plus, former Director of Tourism Gary Phillips shares the story of the Gombey tradition, a vibrant performance art rooted in resistance, migration, and cultural fusion. Together, they reveal how Bermuda’s layered past continues to shape its people, culture, and identity today. You can also find us online at ⁠travelandleisure.com/lostcultures Learn more about your ad choices. Visit podcastchoices.com/adchoices…

about a year ago 11:54

MP3•Episode home

Your product pages are the heart of your online store—they can either convince customers to hit "Add to Cart" or drive them away. But are yours doing their job?

In this episode, we’re diving deep into what makes a product page truly effective:

How to showcase your products with high-quality images that highlight key features
Provide essential details like sizing and materials
Create trust-building FAQs that answer customer concerns before they even ask.

We’ll also discuss why standard supplier images aren’t enough and how small tweaks—like adding lifestyle shots, size comparisons, and mobile-friendly elements—can dramatically boost your conversions.

Whether you’re a small business owner juggling multiple tasks or an established brand looking to improve sales, these simple yet powerful strategies will help you transform your product pages into silent salespeople.

Tune in now to start optimising your online store and watch your sales grow!

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

81 episodes

The Secret to High-Converting Product Pages: How to Turn Browsers into Buyers

Retail Success Series

published about a year ago

MP3•Episode home

Your product pages are the heart of your online store—they can either convince customers to hit "Add to Cart" or drive them away. But are yours doing their job?

In this episode, we’re diving deep into what makes a product page truly effective:

How to showcase your products with high-quality images that highlight key features
Provide essential details like sizing and materials
Create trust-building FAQs that answer customer concerns before they even ask.

Tune in now to start optimising your online store and watch your sales grow!

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

81 episodes

#Entrepreneur #Business #Marketing #Nicole Keleher #Retail #Small Business

All episodes

Retail Success Series

1
Retail Revival: Why Your Next Sales Event Should Be at Home 22:50

3 days ago22:50

22:50

Retail is coming home — literally. In this episode, we dive into the surprising resurgence of in-home shopping events. Once the domain of Tupperware parties, home-based retail is getting a modern makeover. We explore why today's consumers are craving connection over clicks, how savvy brands are blending experience with exclusivity, and what makes a lounge room gathering more effective than a digital campaign. You'll learn: What’s fuelling the comeback of home shopping events How to create an unforgettable, on-brand in-home retail experience Real examples of brands winning big without a shopfront The psychology behind why people buy in social settings Whether you're a founder, marketer, or curious shopper, this episode will have you rethinking everything you knew about selling in real life. Instagram: @theretailmarketers Website: theretailmarketers.com YouTube Channel: youtube.com/@theretailmarketers…

Retail Success Series

1
The Backup Plan: What Every Solo Business Owner Needs 11:47

7 days ago11:47

11:47

If you had to step away from your business tomorrow—would it survive without you? In this Retail Success Series episode from our KISS – Keep It Simple series, we're tackling a topic too many small business owners avoid: emergency planning. From sudden illness to unexpected life events, having a simple plan in place can save you stress, protect your customer relationships, and keep things ticking along. Tune in to hear real-life lessons, smart tips, and the key areas you need to prepare—before you actually need them. This isn’t about doom and gloom—it’s about peace of mind, and keeping your business strong no matter what life throws your way. Instagram: @theretailmarketers Website: theretailmarketers.com YouTube Channel: youtube.com/@theretailmarketers…

Retail Success Series

1
Turn Customer Experience Into Your Best Marketing Tool – a Retail Chat with Dan Gingiss 51:26

10 days ago51:26

51:26

Dan Gingiss is an international keynote speaker, customer experience coach, and author who believes that remarkable customer experiences are the best form of marketing. His latest book, Becoming the Experience Maker , has just hit the shelves—and it was an absolute joy to chat with him on the podcast. In today’s competitive retail landscape, customer experience is your superpower . It’s the one thing your competitors can’t copy—because it comes from you, your team, and the values that set your business apart. In this episode, Dan breaks down his WISE framework (Witty, Immersive, Shareable, Extraordinary) and shows how small, low-cost changes can turn forgettable transactions into unforgettable moments that spark loyalty and word-of-mouth buzz. Whether you run a boutique store, manage multiple locations, or sell online, you’ll walk away with practical tips and inspiring ideas to help you: Create clever (not cringey) brand moments that leave a lasting impression Make in-store and online experiences feel immersive and intentional Design touchpoints customers want to share on social media Stand out with just a little extra care and creativity This episode is full of lightbulb moments that will help you rethink how you connect with your customers—without blowing the budget. Dan’s Books: Becoming the Experience Maker The Experience Maker Connect with Dan: Instagram: @dgingiss LinkedIn: www.linkedin.com/in/dangingiss Instagram: @theretailmarketers Website: theretailmarketers.com YouTube Channel: youtube.com/@theretailmarketers…

Retail Success Series

1
A Retail Merchandising Strategy That Makes Customers Buy 14:50

14 days ago14:50

14:50

If your customers seem overwhelmed by options—or default to the cheapest item—this episode is for you. Nicole Keleher shares a practical, proven merchandising strategy to help shoppers choose with ease and spend with confidence. In this episode, you’ll learn: How to structure your product range into three clear tiers to guide confident decisions Simple visual display tips that boost perceived value and encourage higher spend Ways to train your team to present options effectively without pressure How to apply this method across your store, website, and social media No matter what you sell—homewares, fashion, skincare, gifts, or anything in between—this strategy will help you simplify choice, support your customers, and grow your business with intention. Instagram: @theretailmarketers Website: theretailmarketers.com YouTube Channel: youtube.com/@theretailmarketers…

Retail Success Series

1
The Hero Product Play: A Retail Strategy That Sells Smarter, Not Cheaper 17:53

17 days ago17:53

17:53

Want to increase your average order value without devaluing your brand? In this episode of the Retail Success Series , Nicole Keleher unpacks a powerful retail strategy built around the Hero Product Play : a clever, reward-based offer that drives conversions, increases basket size, and keeps your brand value intact. Discover how to: How to create high-perceived-value promotions without blanket discounts Why threshold-based offers outperform traditional sales The psychology behind customer motivation and reward-driven purchases Real-world examples from fashion, beauty, homewares, and more How to boost AOV (Average Order Value) and build buzz with minimal margin loss This strategy is easy to execute, profitable, and perfect for both in-store and online retail. If you're tired of discounting just to stay competitive, this episode will show you a better way. Instagram: @theretailmarketers Website: theretailmarketers.com YouTube Channel: youtube.com/@theretailmarketers…

Retail Success Series

1
Why Your Bestsellers Deserve More Love: The 80/20 Focus that Grows Retail Sales 7:59

21 days ago7:59

7:59

Want faster growth, higher profits, and less wasted effort in your retail business? This episode dives into one of the simplest and most powerful strategies to sharpen your buying, marketing, and results — giving more love to your bestsellers. Nicole Keleher breaks down how the 80/20 rule (Pareto Principle) applies to retail and why your top-performing products hold the key to bigger, faster wins. You’ll learn how to: Identify your true bestsellers (even without fancy reporting tools) Prioritise them in your marketing and merchandising Use them to guide smarter buying decisions Reduce inventory risk and boost customer loyalty If you're tired of spreading your efforts too thin and want a practical way to drive sales with confidence, this is your quick win. Tune in for actionable tips that can transform how you grow — starting today. Instagram: @theretailmarketers Website: theretailmarketers.com YouTube Channel: youtube.com/@theretailmarketers…

Retail Success Series

1
Makeup, Meaning & Marketing: What Holme Beauty Gets So Right 19:14

24 days ago19:14

19:14

In this episode, we explore how a beauty brand built during uncertain times became a masterclass in customer connection and values-driven retail. Join me, Nicole Keleher, as I unpack the story behind Holme Beauty—an independent brand that has redefined what it means to show up for your customers. From the power of product rituals during lockdown to the evolution of online education, brand storytelling, and inclusive design, Holme Beauty stands out not just for its quality makeup, but for how it communicates, educates, and builds trust with its audience. You’ll learn how small brands can: Use personalised consultations to boost conversion Turn product launches into community events Create scalable online content that drives loyalty Communicate with clarity and authenticity—even when things go wrong Champion diversity and accessibility in meaningful ways Whether you run a boutique retail business or an online store, this episode is full of practical strategies to elevate your customer experience and grow a brand that truly resonates. Tune in to discover what makes Holme Beauty one to watch—and what you can take from their success to apply in your own business. Holme Beauty @ holmebeauty | www.holmebeauty.com Hilary Holmes @hilaryholmesmakeup | www.linkedin.com/in/hilary-holmes-bb630232 Instagram: @theretailmarketers Website: theretailmarketers.com YouTube Channel: youtube.com/@theretailmarketers…

Retail Success Series

1
The Easy Marketing Wins You Might Be Missing: Bundle for Bigger Sales 10:36

28 days ago10:36

10:36

Feeling like your customers are hesitating, overwhelmed, or walking away without buying? This episode dives into one of the smartest tools in your retail toolkit: product bundling. Whether you run a boutique, an online store, or a lifestyle brand, bundling can help you increase average order value, reduce decision fatigue, and make the buying process feel effortless. We’ll explore how to create curated product sets that feel natural, solve problems, and elevate your customer experience without relying on big discounts or clearing out slow stock. You’ll learn practical strategies for pricing, merchandising, and promoting bundles across fashion, homewares, skincare, florals, and more. Plus, we’ll unpack why nearly 60% of customers prefer ready-to-go sets, especially during peak shopping seasons. From in-store displays to eCommerce layouts, this episode gives you the tools to build bundles that boost sales and turn browsers into buyers. If you’re ready to make shopping easier, more inspiring, and more profitable, this one's for you. Instagram: @theretailmarketers Website: theretailmarketers.com YouTube Channel: youtube.com/@theretailmarketers…

Retail Success Series

1
Make Content Without the Stress: Go-To Tools & Easy Tips 22:59

4 weeks ago22:59

22:59

Creating content for your small business doesn’t have to be stressful and Nicole Keleher is here to show you how easy it can be. In this episode, Nicole shares her favourite fuss-free tools and practical tips for making great content straight from your phone. Whether you're a handmade maker, boutique owner, or running a shopfront, this one’s packed with value. Nicole walks through the everyday gear that helps her stay consistent — from a basic tripod to a clever little teleprompter app — plus how she batches content to save time and avoid burnout. She shares why she prefers natural light over a studio setup, how she upgraded her audio on a budget, and when it might be worth outsourcing to a Virtual Assistant. Tailored especially for small business retailers, this episode is full of smart, sustainable content creation ideas that don’t require a big budget or tech team. Whether you're just getting started or want to level up your content game, Nicole’s tips will help make it all feel much more doable. Links to Tools: ManyChat: manychat.partnerlinks.io/4lrpk9yenim3 Flex Shopify Theme: partners.pixelunion.net/3x60zbkrcbcd Instagram: @theretailmarketers Website: theretailmarketers.com YouTube Channel: youtube.com/@theretailmarketers…

Retail Success Series

1
The New Power Shopper: Rethinking Retail for a Stylish, Social Generation 13:53

5 weeks ago13:53

13:53

Today, we’re challenging outdated ideas about what aging looks like — and why it’s time retail caught up. There’s a vibrant, stylish, and switched-on generation with the time, confidence, and spending power to match — but too often, they’re overlooked. In this episode, we’re exploring the massive opportunities in designing better store experiences, smarter product ranges, and more inclusive marketing that truly welcomes customers of all ages and stages. From small layout tweaks to smarter product design and empowering events, we’ll talk about how small businesses can lead the way in making shopping more accessible, enjoyable, and relevant for everyone. Because the future of retail isn’t about age — it’s about attitude. Instagram: @theretailmarketers Website: theretailmarketers.com YouTube Channel: youtube.com/@theretailmarketers…

Retail Success Series

1
New Chapters & Bold Moves: Rosie Wauchope’s Journey into Boutique Business 54:13

5 weeks ago54:13

54:13

In this inspiring episode, Nicole Keleher sits down with Rosie Wauchope, the passionate owner of Mallalieu Lifestyle — a boutique fashion and lifestyle store based in Auburn Village, Melbourne. Rosie shares her journey from corporate life to retail business ownership during Melbourne’s lockdowns, and how a spontaneous opportunity led her to purchase an existing boutique rather than build from the ground up. Together, they explore the realities of running a small retail business in Australia, the advantages of buying an established store, and how Rosie transformed Mallalieu from a hybrid café-retail space into a thriving fashion boutique with plans for events and consulting. Rosie also opens up about navigating ADHD, imposter syndrome, and staying true to your values as a business owner. Packed with real talk and practical insights, this episode is a must-listen for boutique owners, retail entrepreneurs, and anyone considering a bold business pivot. Check out Mallalieu Boutique at mallalieu.com.au To check out the books that Rosie recommends: 12 Rules for Life - Jordan B. Peterson Daring Greatly - Brene Brown Do less - Rachel Jonat Dopamine - Anna Lembke MD The Mountain is You - Brianna Wiest Instagram: @theretailmarketers Website: theretailmarketers.com YouTube Channel: youtube.com/@theretailmarketers…

Retail Success Series

1
Style It, Use It: The Simple Content Series That Builds Loyalty and Boosts Sales 7:29

6 weeks ago7:29

7:29

If you want customers to buy, love, and keep what they buy, you need more than great products—you need to show them how to use them. In this episode of the Retail Success Series, I’m sharing one simple marketing strategy you can launch this week: the Style It, Use It content series. This approach builds customer confidence, reduces returns, and keeps them coming back for more. Whether you're camera-shy or love to go live, I’ll walk you through exactly how to create inspiring, confidence-boosting content that fits your style. Let’s dive in and get your customers loving every purchase they make from you. Instagram: @theretailmarketers Website: theretailmarketers.com YouTube Channel: youtube.com/@theretailmarketers…

Retail Success Series

1
The Little Things: How Personal Service Makes a Big Impact! 15:40

6 weeks ago15:40

15:40

What if the most powerful retail lessons weren’t found in a store, but on a spontaneous holiday in tropical Far North Queensland? In this episode of the Retail Success Series , I’m sharing the story of a resort stay that flipped the switch from cautious consumer to raving fan—and unpacking exactly why it worked so brilliantly. From a private pool to personalised pre-arrival touches that made me feel like royalty, I’ll walk you through how this luxury experience can inspire game-changing shifts in your own retail business. Whether you’re an in-store or e-commerce retailer, you’ll come away with practical ideas on: How to make your customers feel seen with the right product details Small upsells that have a massive emotional impact Turning post-purchase communication into a relationship-builder Crafting experiences that customers can’t help but rave about Grab your favourite drink, get comfy, and let’s dive into this episode of Retail Raves , where inspiration meets real-life action for your business. 📍 Resort: Niramaya Villas & Spa, Port Douglas 🔗 www.niramaya.com.au 📧 stay@niramaya.com.au Instagram: @theretailmarketers Website: theretailmarketers.com YouTube Channel: youtube.com/@theretailmarketers…

Retail Success Series

1
Brava Lingerie: The Gold Standard in Customer Experience 9:33

7 weeks ago9:33

9:33

For Australian retail business owners, creating an exceptional customer experience is key to long-term success—and Brava Lingerie is leading the way. Specialising in bra fittings for fuller-busted women, Brava has transformed what is often a frustrating shopping experience into one that is empowering, inclusive, and confidence-boosting. With expertly trained fitters who provide no-tape-measure fittings, personalised customer service both in-store and online, and marketing that represents real women of all shapes and sizes, Brava sets a new benchmark for retail excellence. Their ability to foster trust, loyalty, and repeat business is something every retailer should aspire to. If you’re looking to improve customer experience, boost engagement, and create a truly welcoming brand, this episode breaks down Brava’s winning strategies. Learn how personalised service, inclusivity, and a deep understanding of customer needs can elevate your Australian retail business and drive lasting success. Instagram: @theretailmarketers Website: theretailmarketers.com YouTube Channel: youtube.com/@theretailmarketers…

Retail Success Series

1
Customer Experience: Building Trust, Consistency, and Wow Moments with Mat Unwin 56:46

7 weeks ago56:46