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How do you build loyalty with a million customers—and their dogs?
Manage episode 478201440 series 2334745
Content provided by RETHINK Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RETHINK Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this RETHINK Retail episode, host Shannon Flanagan chats with Kristen Elmer, VP of D2C Sales at Bark, about how the brand behind BarkBox uses data, personalization, and lifestyle-driven merchandising to keep tails wagging. 🔹 Key Topics & Timestamps [01:00] Kristen’s 7-year journey at Bark [03:00] Shopify migration: Enhancing customer experience [06:00] Personalization through data: breed, toy preferences, allergies [08:00] Cohort curation: birthdays, football fans, Halloween lovers [10:00] Retail expansion and what’s next for Bark [13:00] Bestsellers and Kristen’s favorite product 🎧 Tune in to hear how Bark is transforming D2C e-commerce with heart, humor, and serious tech smarts. 🔗 Join the community or apply to be a guest: www.globalretailleaders.com
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Manage episode 478201440 series 2334745
Content provided by RETHINK Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RETHINK Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this RETHINK Retail episode, host Shannon Flanagan chats with Kristen Elmer, VP of D2C Sales at Bark, about how the brand behind BarkBox uses data, personalization, and lifestyle-driven merchandising to keep tails wagging. 🔹 Key Topics & Timestamps [01:00] Kristen’s 7-year journey at Bark [03:00] Shopify migration: Enhancing customer experience [06:00] Personalization through data: breed, toy preferences, allergies [08:00] Cohort curation: birthdays, football fans, Halloween lovers [10:00] Retail expansion and what’s next for Bark [13:00] Bestsellers and Kristen’s favorite product 🎧 Tune in to hear how Bark is transforming D2C e-commerce with heart, humor, and serious tech smarts. 🔗 Join the community or apply to be a guest: www.globalretailleaders.com
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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