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Zippy Paws: Building a Pet Brand That Connects
Manage episode 477521507 series 2334745
Content provided by RETHINK Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RETHINK Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this RETHINK Retail episode, Kait Stevens speaks with Ashley Newman, Director of Marketing & Communications at Zippy Paws, about how the brand has navigated its rebrand, fostered a deep connection with customers, and created meaningful in-person experiences that drive loyalty. ⏱ Timestamps: [00:00] Introduction to RETHINK Retail [02:10] Meet Ashley Newman, Director of Marketing & Communications at Zippy Paws [05:30] How Zippy Paws is navigating its rebrand during the pandemic [10:00] The role of in-person events in creating brand loyalty [15:20] Encouraging user-generated content and customer engagement [20:30] Zippy Paws’ unique community-focused marketing [25:45] The brand’s future vision and growth potential 🔗 Join the community or apply to be a guest: www.globalretailleaders.com
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Manage episode 477521507 series 2334745
Content provided by RETHINK Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RETHINK Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this RETHINK Retail episode, Kait Stevens speaks with Ashley Newman, Director of Marketing & Communications at Zippy Paws, about how the brand has navigated its rebrand, fostered a deep connection with customers, and created meaningful in-person experiences that drive loyalty. ⏱ Timestamps: [00:00] Introduction to RETHINK Retail [02:10] Meet Ashley Newman, Director of Marketing & Communications at Zippy Paws [05:30] How Zippy Paws is navigating its rebrand during the pandemic [10:00] The role of in-person events in creating brand loyalty [15:20] Encouraging user-generated content and customer engagement [20:30] Zippy Paws’ unique community-focused marketing [25:45] The brand’s future vision and growth potential 🔗 Join the community or apply to be a guest: www.globalretailleaders.com
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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