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Opportunity Costs vs. Risk with Andy Racic
Manage episode 479706140 series 2899536
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!
This is an enhanced audio version of the Deeper Thought article Opportunity Cost & Risk written by Andy Racic including an interview with the author.
EXCERPT
A story, then the lesson.
I recently reconnected with an ex from high school. We’d very loosely kept in touch in the interim, but it’d been nearly 20 years since we’d truly caught up. We live across the country from each other (Texas and Maryland). We were speaking early on Saturday afternoon and she jokingly invited me to dinner that night. I jokingly looked up flights to see if there were any available and how outrageously expensive it’d be to fly +1300 miles on a moment’s notice.
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