This podcast is the definitive guide to simplifying your team’s sales process and learning to #SellLikeYou. Downloading and installing someone else’s playbooks will only help you become mediocre. When you Rethink The Way You Sell, you learn how to maintain your integrity while creating world-class results for your customers. The frameworks and sales strategies I’m sharing are tried and proven over the last two decades, both in the field and with my clients. In this podcast, I’m going to take ...
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Your weekly sales strategy guide that will rewire your sales brain to bust bad habits and crush your number. The way that companies train salespeople is broken. Host Kelly Riggs discusses what ACTUALLY works in sales with leading experts in our industry. Forget what you think you know about sales. It's time to train hard and play to win. Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. Widely recognized as a powe ...
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Promises to be a lively, fast paced, fun and informative Sales Podcast. Filled with storytelling, tips and best practices that will help you navigate your career in sales. Produced by a proven Sales Leader with an amazing team of successful and engaging weekly guests and contributors, all motivated to help you succeed. If you are looking to grow and improve your sales ability. If you are just starting in sales, or a new sales role. If you desire a path into sales management. Listen and enjoy ...
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Deeper Thought Mailbag #1: "Ghost" customers, close calls, The biggest fundamentals to success
9:38
9:38
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9:38While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! We've received a lot of questions since starting the Deeper Thought…
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! This is an enhanced version of the Deeper Thought post written by D…
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3 Things Sales Leaders MUST Do in Uncertain Economic Times | Tariffs, Recession & Quotas Still Due
26:29
26:29
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26:29The market’s unpredictable—but your sales team still has a number to hit. Kelly outlines 3 must-do actions for sales leaders navigating tariffs, inflation, and buyer hesitation. Interest rates. Tariffs. Economic chaos. Sales leaders are facing real headwinds—but does that give your team a free pass? In this episode of Sales [UN]Training, Kelly lays…
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! "We're a commodity." "You know, it's really all about price in our …
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! What happens when your leader doesn't have "the answer"? What happe…
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Training Your Tech Team to Sell, Lessons in Trust and Real Sales Leadership | Crush Your Number #4
29:06
29:06
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29:06Sales managers often dream about turning their best technical minds into sales machines—but more often than not, it falls flat. Why? Because it takes more than product expertise. In this episode of Sales [UN]Training, Kelly sits down with Kermitt Francis, a former auditor and coder turned Director of Business Development, who shares exactly what ma…
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! There IS such a thing as having too many "whys." Whys, like prospec…
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! This is an enhanced audio version of the Deeper Thought post "Temp …
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Your Annual Sales Meeting is NOT Sales Training | Sales DUMPSTER FIRE #5
25:38
25:38
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25:38Most sales kickoff meetings are a massive waste of time and money — and worst of all, they’re not actually training your team. Kelly breaks down why we keep getting it wrong and what sales leaders can do to finally make these meetings matter. Sales kickoff meetings have become a staple in the corporate world — packed hotel ballrooms, slick presenta…
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! Justine Sones is a self-care coach who helps creative, high-perform…
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! Fresh off hosting and attending sessions at the Outbound Sales Conf…
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Why Most Sales Teams Fail at Discovery and What Sales Leaders MUST Do to Fix It - The Answer BEHIND the Answer
18:57
18:57
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18:57Most salespeople never get the real information they need to close deals—and it's not their fault. In this episode, Kelly breaks down how poor discovery training sabotages your team and what to do instead. Discovery is the most important phase of the sales process—and the one most salespeople get totally wrong. In this episode of Sales [UN]Training…
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Appreciation Unlocks The Door To Your Sales Growth with Larry Levine
14:52
14:52
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14:52While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! This is an enhanced audio version of the Deeper Thought article App…
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! I think gratitude is really, really important. I also think it's so…
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Unlocking ChatGPT for Sales Training, Role Play & Prospecting: The REAL Value of AI for Salespeople with Jeff Bajorek, Outbound Squad
23:11
23:11
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23:11Most salespeople are using AI wrong—and it's showing. Kelly and guest Jeff Bajorek of Outbound Squad unpack how to stop getting generic junk from ChatGPT and start using it to actually improve your sales game. Salespeople love shortcuts—but AI isn’t one. In this episode of Sales [UN]Training, Kelly is joined by Jeff Bajorek to dismantle the lazy ap…
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! You're probably giving up too early. You probably know that. Even i…
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PRAISE for high performing teams with Todd Caponi
15:10
15:10
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15:10While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! Praising a sales team is a simple but powerful act of encouragement…
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Why Your Best Sales Tool Is Going to Waste – Fix This Common Sales Training Mistake
19:02
19:02
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19:02Most companies completely ignore their best sales tool—one that’s right in front of them. In this episode, Kelly breaks down why sales success stories are the key to effective training and how they separate top sellers from the rest. Instead of training sales reps to memorize product specs and generic value statements, companies should be arming th…
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The Nerdy Reason Why Text On Slides Does NOT Work with Todd Caponi
21:28
21:28
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21:28While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! This is an enhanced audio version of the Deeper Thought post The Ne…
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! I want to talk about some of the ways that I was successful in the …
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Enough Already with "Sales is About Relationships"! Here's the REAL Key to WINNING Deals
19:43
19:43
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19:43Salespeople love to say that selling is all about relationships—but they’re wrong. In this episode, Kelly breaks down why trust, not just relationships, wins deals and what salespeople must do differently to stop losing on price. For years, sales trainers have drilled the idea that "selling is all about relationships." But what if that’s not just m…
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! What are your top 3 must-do's around lead generation? How often do …
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! It's time to think about goals. Before you make a goal, it's time t…
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1
Why Sales Leaders Must Prioritize 1:1 Meetings – The Secret to Coaching & Building Stronger Teams
22:40
22:40
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22:40Sales leaders often claim they don’t have time for one-on-one meetings—but what if skipping them is costing you more time and revenue? In this episode, Kelly Riggs breaks down why structured 1:1s are a game-changer for coaching, accountability, and building a high-performance sales culture. Time is the number one excuse sales leaders give for avoid…
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! In the midst of a mini-brand crisis, Jeff has a moment of enlighten…
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1
Personality Assessments with Christie Walters
16:12
16:12
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16:12While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! The Why and The Buy podcast may have come to an ending but Jeff and…
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The Biggest Mistake New Sales Leaders Make & How to Fix It | Sales DUMPSTER FIRE #4
21:53
21:53
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21:53Promoting top salespeople into leadership roles often backfires when they continue to close deals instead of developing their team. In this episode, Kelly Riggs breaks down why this common mistake stifles growth and shares a powerful strategy to turn new sales managers into effective leaders. Why do so many great salespeople struggle when they beco…
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1
The Two Things in Life That are Guaranteed with Vince Fowler
16:16
16:16
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16:16While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! This is an enhanced audio version of the Deeper Thought post "Two t…
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1
Learn About Yourself with Christie Walters
15:46
15:46
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15:46While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! I think there's something really valuable in learning more about yo…
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Sales Training Secrets: How to Ramp Up New Sales Reps for Success with Brandon White, VP of Sales at Multivac
25:05
25:05
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25:05Brandon White, VP of Sales & Marketing at Multivac, shares his 22-year sales journey from administrator to executive, offering firsthand insights on what it really takes to ramp up new sales reps effectively. Learn why most sales training fails, the critical role of leadership in development, and how to transform your sales team into high performer…
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! Finding discipline and finding motivation are both valuable skills …
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! There’s a dirty little secret for how high performing individuals g…
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1
Are Salespeople Manipulative? The Truth About Influence & Trust in Sales
21:49
21:49
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21:49Is selling just another form of manipulation, or is it about real influence? In this episode, Kelly unpacks the fine line between persuasion and deception, exposing the biggest mistakes in sales training that are ruining trust and results. Are salespeople manipulative? It’s a question that makes most sales pros uncomfortable, but the truth might su…
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! You've heard Jeff or Christie ask this question a few 100 times on …
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1
Can You Capture Lightning In a Bottle? with Andy Racic
16:51
16:51
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16:51While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! This is an enhanced audio version of Andy Racic's Deeper Thought ar…
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1
How to Immediately Spot an Amateur Salesperson: 1 Mistake Salespeople Consistently Make
21:10
21:10
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21:10Most salespeople unknowingly make one amateur mistake that sabotages their success from the very first call. In this episode, we expose the biggest indicator of untrained selling and reveal the strategy that top sales pros use to win more deals. Are your salespeople making the #1 mistake that instantly signals they’re amateurs? If you’ve ever sat i…
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1
Is Prospecting Just Luck? with Andy Racic
17:33
17:33
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17:33While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! This is an enhanced audio version of the Deeper Thought post "Is Pr…
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1
In Times Of Crisis, Sales Professionals Double Down On Their Purpose with Larry Levine
15:54
15:54
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15:54While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! This is an enhanced audio version of Larry Levine's Deeper Thought …
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1
Mind Your Own Damn Business with Liz Wendling
11:51
11:51
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11:51While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! The allure of a new business plan, the seduction of a marketing exp…
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1
BOOK ANALYSIS: Follow Up And Close the Sale by Jeff Shore
14:30
14:30
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14:30While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! Need a new sales book to read? Currently reading or thinking about …
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1
The 1st Step in Changing the Way You Train Salespeople
27:50
27:50
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27:50Most sales training fails because it focuses on products instead of outcomes. Kelly explains how shifting to an outcome-driven sales strategy can transform your team’s performance and shares actionable steps to make this change today. “Three out of four salespeople are failing. Why? Because we’re training them all wrong.” Kelly Riggs pulls no punch…
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! Delicious, easy, low hanging fruit. Isn't that where we're all taug…
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! We've talked with DeJuan before about the concept of redemptive lea…
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1
How to Identify & Fix Underperforming Salespeople: Uncovering Hidden Gaps in Sales Performance
26:45
26:45
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26:45Have you ever faced an underperforming salesperson whose numbers just don’t reflect their potential, and you can’t pinpoint the issue? In this episode of Sales [UN]Training, Kelly Riggs tackles one of the most frustrating challenges for sales leaders: identifying and addressing hidden performance gaps. With a no-nonsense approach, Kelly highlights …
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! There's a right way to qualify someone and a wrong way to qualify s…
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1
When You Can't Control, What You Can Control with DeJuan Brown
22:28
22:28
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22:28While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! This is an enhanced audio version of the Deeper Thought post When Y…
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! As we continue to distill down what it takes to be top performers, …
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1
Don't Let The Sun Go Down On Me with Camille Clemons
19:56
19:56
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19:56While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! This is an enhanced audio version of the Deeper Thought post Don't …
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! Call reluctance comes up quite a bit, especially as it relates to s…
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1
Mindset - Internal or External Locus of Control with Mike Simmons
17:49
17:49
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17:49While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! This is an enhanced audio version of Mike Simmons' post in Deeper T…
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