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The Nerdy Reason Why Text On Slides Does NOT Work with Todd Caponi
Manage episode 471124750 series 2899536
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!
This is an enhanced audio version of the Deeper Thought post The Nerdy Reason Why Text On Slides Does NOT Work written by Todd Caponi, including an interview with the author.
EXCERPT
Imagine for a moment, you’re reading an article. You’re entranced...it’s captured your attention, and you want to get through it.
But, as you’re reading, someone starts talking to you. They didn’t ask...they just start talking.
- Do you stop the individual from talking, and keep reading?
- Do you stop reading, and turn your attention to what they’re saying?
You can't both read with comprehension while also listening with comprehension, right? Do you get a little frustrated?
Then why do we ask our audiences to do it during our presentations?
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