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Won't Teach Prospecting with Todd Caponi
Manage episode 490482393 series 2899536
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!
This is an enhanced audio version of the Deeper Thought article "Getting Our Mojo Back: The Once Admired Professional" written by Todd Caponi including an interview with the author.
EXCERPT
What happened?
Every year, Gallup releases a study ranking professions according to perceived trust and ethics. And every year, the sales profession scrapes the bottom of the list along with politicians.
However, it wasn’t that long ago that sales was not only a trusted and respected profession - it was also admired!
To understand how to get our mojo back as a profession, we must first understand the dynamics of our past - the dynamics around the sales profession and it’s associated respect.
So, let’s go back 105 years ago - to 1916.
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