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Protect Your Clients From Poaching
Manage episode 504013818 series 3600646
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Summary
In this classic episode, Summer Poletti discusses effective strategies for retaining clients and enhancing business relationships. She emphasizes the importance of treating clients as partners, conducting regular business reviews, aligning goals for mutual success, leveraging referrals, and utilizing social proof to attract new clients. The insights provided aim to help businesses protect their existing client base and drive growth, especially as the year comes to a close.
Takeaways
* Most clients won't leave just because of cost.
* Treat your clients like partners, not just accounts.
* Regular business reviews can significantly reduce client attrition.
* Align your goals with your client's future success.
* Referrals can help you hit year-end targets.
* Social proof is a powerful marketing tool.
* Happy clients are more likely to give referrals.
* Incorporate gifting strategies into customer success programs.
* Success stories can enhance your marketing efforts.
* Your existing clients are your most valuable assets.
Sound Bites
* "Cut client attrition in half."
* "Eliminated avoidable client churn."
* "Social proof is invaluable."
Chapters
* 00:00 Protecting Your Client Relationships
* 03:50 Becoming Partners with Clients
* 07:09 Leveraging Business Reviews for Success
* 09:54 Utilizing Social Proof and Referrals
* 10:41 Introduction to Go-to-Market Strategies
* 11:05 Advice for Leaders in Client Protection
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com
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