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Paid Media Insights: Inbound vs. Outbound Strategies
Manage episode 443216905 series 3574055
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Join Anthony Karls and James Patterson on Revenue Roadmap as they dive into inbound vs outbound paid media, their roles in the five stages of awareness, and their impacts on marketing. Learn how to blend these strategies effectively for mature markets and emerging industries, plus tips on measuring success.
00:00 Introduction and Welcome
00:06 Meet the Experts: Anthony and James
00:39 Fantasy Football Fun
01:17 Staying on Top: Habits and Routines
02:51 Inbound vs Outbound Paid Media
03:04 Inbound Media: Strategies and Examples
05:58 Outbound Media: Strategies and Examples
08:10 Timing and Allocation: Inbound vs Outbound
11:26 Measuring Success: Metrics and Reporting
14:18 Final Thoughts and Wrap-Up
#DigitalMarketing #Sales #BusinessGrowth
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