The Fundamental Trio of Marketing: List, Message, and Offer

Revenue Roadmap

In this episode of Revenue Roadmap, hosts Anthony Karls and James Patterson discuss simplifying high-level marketing for local businesses. They dive into the fundamental components of marketing, which are the list, message, and offer. The conversation includes practical examples and insights into creating effective marketing strategies, regardless of the platform or medium. They emphasize that these core principles have remained unchanged since the early days of marketing, making it easier for business owners to navigate complex marketing landscapes.
00:00 Welcome to Revenue Roadmap
00:12 Introducing James Patterson
00:28 High-Level Marketing Discussion
01:22 The Secrets of Healthy Relationships
02:54 Marketing Simplified: List, Offer, Message
03:50 Defining Your Target Audience
05:37 Crafting Your Marketing Message
06:45 Creating Compelling Offers
07:30 Timeless Marketing Principles
09:01 Final Thoughts and Summary
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