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Perfect Your ICP with Peter Kirk

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Manage episode 471401255 series 3591352
Content provided by Matt Volm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Volm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Struggling to define your Ideal Customer Profile (ICP)? You’re not alone.

In this episode of the RevOpsAF Podcast, Peter Kirk breaks down how to refine your ICP, avoid common pitfalls, and use data-driven insights to attract high-value customers while keeping the wrong ones out of your pipeline.

You'll learn:

✅ Why most ICPs are flawed from the start

✅ How to analyze customer data to find your best-fit accounts

✅ The secret to aligning Sales, Marketing, and CS around your ICP

✅ When and how to update your ICP for scaling success

🎯 If you want higher conversions, better pipeline efficiency, and stronger revenue growth, this video is a must-watch! 📌 Subscribe for more RevOps insights

🔗 Learn more and join the community: www.revopscoop.com

🔗 Follow Peter on LinkedIn: https://www.linkedin.com/in/petertkirk/

  continue reading

44 episodes

Artwork
iconShare
 
Manage episode 471401255 series 3591352
Content provided by Matt Volm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Volm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Struggling to define your Ideal Customer Profile (ICP)? You’re not alone.

In this episode of the RevOpsAF Podcast, Peter Kirk breaks down how to refine your ICP, avoid common pitfalls, and use data-driven insights to attract high-value customers while keeping the wrong ones out of your pipeline.

You'll learn:

✅ Why most ICPs are flawed from the start

✅ How to analyze customer data to find your best-fit accounts

✅ The secret to aligning Sales, Marketing, and CS around your ICP

✅ When and how to update your ICP for scaling success

🎯 If you want higher conversions, better pipeline efficiency, and stronger revenue growth, this video is a must-watch! 📌 Subscribe for more RevOps insights

🔗 Learn more and join the community: www.revopscoop.com

🔗 Follow Peter on LinkedIn: https://www.linkedin.com/in/petertkirk/

  continue reading

44 episodes

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