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The ICP Trap: Why One and Done Isn't Enough
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π Is your ICP holding you back?
In this episode of the RevOpsAF Podcast, co-host Matthew Volm sits down with Kristina Diederich, a seasoned RevOps leader, to discuss why defining your Ideal Customer Profile (ICP) is not a one-time exercise.
π What Youβll Learn in This Episode:
β Why most companies get ICP wrong and how to fix it
β How to use real customer data to refine your ICP
β The biggest red flags that signal it's time to update your ICP
β How refining ICP unlocked $500K+ in new revenue for one company
β Actionable strategies to optimize your sales, marketing, and CS motions.
π Follow Kristina on LinkedIn: https://www.linkedin.com/in/kristinadiederich/
π Become a member of the RevOps Co-op: https://www.revopscoop.com/membership/membership-options
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