How to Make Your LinkedIn Profile Pop

Rogue Creators

#Business #Marketing #Digital Marketing #Gary Vee #Gary Vaynerchuck #Social Media Marketing #Content Marketing #Go Rogue X #Bryan Fittin #MBA

39:50

The truth is out West! We’re hopping on the ET Highway and venturing to the most notorious alien hot spots, including Roswell’s infamous crash site, Area 51’s eerie perimeter, and a mysterious desert watchtower. Join us as journalist Laura Krantz, host of the podcast Wild Thing , beams up to share stories from the front lines of UFO reporting—from strange sightings and quirky festivals to a mailbox where people leave letters to extraterrestrials. Maybe you’ll even decide for yourself: Is Earth a tourist stop for spaceships? UFO hot spots you’ll encounter in this episode: - UFO Watchtower (near Great Sand Dunes National Park, Colorado) - Roswell, New Mexico - Area 51, Nevada - Extraterrestrial Highway (aka State Route 375), Nevada - Little A’Le’Inn, ET Highway, Nevada - E.T. Fresh Jerky, ET Highway, Nevada - Alien Research Center, ET Highway, Nevada - The Black Mailbox, ET Highway, Nevada Via Podcast is a production of AAA Mountain West Group .…

4 years ago 28:45

MP3•Episode home

(1:44) What are you obsessed with?

(5:40) What makes a LinkedIn profile pop?

(7:14) Your headshot matters

(10:47) What does your headline say about you?

(13:35) Crafting your professional summary

(14:31) Recommendations and endorsements

(16:02) With LinkedIn, commenting is content!

(19:07) What content works on LinkedIn?

(24:52) Rapid Fire

Links

Quotes

“One thing that you do need to have is a professional headshot. That is one of those that you kind of stick out like a sore thumb in a very bad way if your headshot does not look good on LinkedIn.” (7:47)

“It’s just like any other social media platform – it’s a search engine. So, if you are trying to target specific people to connect with or potential clients, make sure that you are addressing their problem in your headline. That’s just another place to take advantage of that.” (12:29)

“Your professional summary is a place to kind of brag on yourself. Like, if you’ve worked really hard to get something, you should be able to showcase that. Don’t be embarrassed about that. Don’t shy away from it. And again, it establishes some clout for you and your position.” (14:18)

“Especially on LinkedIn, if you are just commenting on stuff – holy moly. It will show ‘Bryan commented on this, Bryan liked this, shared this,’ whatever it is. It is crazy to me how you can get in front of people who are following you.” (16:53)

“I will literally be on LinkedIn and I will just watch a three-minute video, which I would never do on Facebook or Instagram. It is a weird thing to actually get engaged with that type of content, but most of the time, I’m going [to LinkedIn] to learn. I’m going there to connect with other professionals. So it’s not just me going to be entertained or escape or something like that.” (19:21)

126 episodes

Rogue Creators

How to Make Your LinkedIn Profile Pop

Rogue Creators

12 subscribers

published 4 years ago

MP3•Episode home

Shownotes

(1:44) What are you obsessed with?

(5:40) What makes a LinkedIn profile pop?

(7:14) Your headshot matters

(10:47) What does your headline say about you?

(13:35) Crafting your professional summary

(14:31) Recommendations and endorsements

(16:02) With LinkedIn, commenting is content!

(19:07) What content works on LinkedIn?

(24:52) Rapid Fire

Links

Quotes

126 episodes

#Business #Marketing #Digital Marketing #Gary Vee #Gary Vaynerchuck #Social Media Marketing #Content Marketing #Go Rogue X #Bryan Fittin #MBA

All episodes

Rogue Creators

1
Houston, We Have a Big Announcement! 1:21

4 years ago1:21

1:21

Welcome to another episode of Rogue Creators! This week, we have a big announcement! We will be taking a break for Q4 as we transition to a new and improved format. In January 2022, we'll be back and better than ever. We look forward to talking with creators that have paved their own paths as photographers, videographers, designers, and more! We'll be diving into their content together to break down the stories and processes behind their creative work. We are so stoked to start this new series, and we want to know who you think we should invite to join the show! If you're a Rogue Creator, reach out on any of our social media platforms so we can hear YOUR story! See you all in January!…

Rogue Creators

1
The Journey to 100k Downloads Begins with Simple Prep with Startup Junkie 44:15

4 years ago44:15

44:15

Are you looking to grow your podcast’s listener base? Check out this episode of Rogue Creators! Caleb Talley and Jeff Amerine joined Bryan and Loren to celebrate reaching 100,000 downloads on the Startup Junkies Podcast. Caleb and Jeff co-host the show each week and talk with founders about the stories behind the businesses we love. On this episode, they chat with Bryan and Loren about creating the Startup Junkies Podcast, preparing for interviews, maintaining relationships with guests, and much more! Shownotes (2:11) What are you obsessed with? (8:07) The Creating Startup Junkies Book (9:31) The Inception of Startup Junkie (13:26) The Startup Junkies Podcast Origin Story (20:30) Tips for Growing Your Podcast (24:28) Using Your Podcast to Build Relationships and Make Connections (30:23) 1 Million Cups (34:51) What’s Next for Startup Junkie? (40:24) Wrap Up (42:00) Rapid Fire Links Bryan Fittin Loren Lewis Caleb Talley Jeff Amerine Startup Junkies Podcast The Grand Biocentric Design The Place We Find Ourselves Podcast Creating Startup Junkies Quotes “One thing led to another because there was a need in the market for the mentoring, counseling, training, the kind of start up support stuff that we do. And now, we probably touch 1,200 entrepreneurs a year through one-on-one counseling. And in normal times we put on 250 events, and all that stuff, thanks to the hard work of Caleb and the whole crew, is now virtual.” (10:46) “We decided, let’s give the Zoom platform a shot, as far as recording the podcast. I think that really opened it up for us where we weren’t just having local entrepreneur guests on. It gave us an opportunity to expand out and invite people that we otherwise would not have been able to invite on.” (16:26) “You can be more conversational if you get a sense for the types of things that people are going to want to hear about. How’d you get started? How did you raise money? How do you deal with building the team? What kind of challenges do you face? That sort of stuff.” (24:53) “[Matthew has] kind of streamlined the process for bringing [guests] on and getting them scheduled. Part of that is getting some seeds of fun facts. He’s got a questionnaire of some things to kind of pull from them that we can throw out during the podcast.” (25:32)…

Rogue Creators

1
Your Customers Are Frustrated With How They Buy From You with Josh Fedie 51:01

4 years ago51:01

51:01

Summary In this episode of Rogue Creators, Bryan Fittin and Loren Lewis talk with Josh Fedie, the Founder and CEO of SalesReach. Josh is a huge advocate for integrating video into your sales strategy, and SalesReach helps you accomplish that with ease. Bryan, Loren, and Josh talk about jumping in front of the camera, providing value for your prospective customers, and why keeping it short is best. You don’t want to miss out on this value-packed episode! Shownotes (2:31) What are you obsessed with? (7:21) Introducing Josh Fedie and SalesReach (14:43) How does video close sales? (21:48) Content creation generating leads (29:30) Advice for integrating video (36:20) What’s next for SalesReach? (43:31) Wrap up (45:41) Rapid Fire Links Bryan Fittin Loren Lewis Josh Fedie SalesReach Quotes “ If you don’t feel comfortable making videos, I promise you, if you just start, you’re going to find that it’s a lot easier than you ever though it was going to be. ” (16:15) “ The more deliberate you can be about explaining, here’s what I need you to do next, and here’s how easy I’ve made it to do that next thing – That’s where you’re going to really start winning and getting the responses you want. ” (18:23) “ Once these other customer-facing teams are engaging with these prospects and customers, they need more help to keep bringing more value throughout. ” (23:52) “ There’s so many ways to do this stuff more effectively. It’s not the tool, it’s you. You just have to be willing to be more creative in your process – and lucky for most sales professionals and other people in a customer-facing role, being creative is something that a lot of highly successful people in that space are actually good at. ” (35:28) “ I think the second we start really, truly thinking about what experience am I creating around this sale for my buyer – if we really think about that, that’s when we start really, truly refining our process and getting out of the things that we did 12 months ago that were successful but aren’t anymore. ” (35:54)…

Rogue Creators

1
Recruiting Great Talent Through Thoughtful Content 34:58

4 years ago34:58

34:58

Summary This Rogue Creators episode was stoked to have on a special guest from Harvest Group! Bryan and Loren were joined in the studio by Ella Jane Dantzler, their Senior Marketing Manager. Harvest Group is a full-service retail growth agency serving Walmart, Kroger, and now Target. By word of mouth and social platforms, we have been able to see firsthand how the healthy company culture is pushing Harvest Group to new heights. You will want o to hear how people like Ella Jane are creating a company all of us would want to work at or with! Check it out! Shownotes [0:48] Introducing Ella Jane Dantzler and Harvest Group [1:32] What are you obsessed with? [5:10] Harvest Group… Everyone wants to work there! [6:27] From NYC To Senior Marketing Manager [10:08] Awards and Recognition with Harvest Group [10:42] Culture at the heart of Harvest Group [13:00] Authenticity on social media [17:40] Creativity withing rebranding [21:25] Imposter Syndrome [25:03] What’s next for Harvest Group? [30:14] Wrap Up [31:28] Rapid Fire Links Bryan Fittin Loren Lewis Ella Jane Dantzler Harvest Group Quotes “I think we could all kind of look back and say, ‘thank you’ to our first boss who hired us. Like, why did he hire me? I no clue.” (7:05) - Ella Jane Dantzler “I think harvest and the founders really were intentional about the values that they chose and carrying those forward. And 15 years later, we're still talking about those same values. (11:29) - Ella Jane Dantzler “Our clients often comment on our culture and how you want to work with somebody who you like.” (12:09) - Ella Jane Dantzler “[On documenting, not creating,] And I think that you've done that through a lot... rather than like, Hey, we need to make a social media post. What can we do? And what can we come up with? It's like, I'm just going to document what we're doing and we're just already doing it.” (12:35) - Bryan Fittin Culture Creation as Content This Rogue Creators episode featured Ella Jane Dantzler, Senior Marketing Manager of Harvest Group. Bryan and Loren were stoked to have her hang out and discuss how creating a stellar company culture is synonymous with creating good marketing! Harvest Group is a full-service retail growth agency serving Walmart, Kroger, and now Target. Harvest Group's track record consists of Entrepreneur Magazine's 2018 Top Company Cultures, Forbes 2019 Small Giants, and Inc.'s Best Workplaces of 2020. Ella Jane has four-plus years of experience in marketing and content management, specifically in the shopper marketing and social media industry. She has experience ranging from social media, public speaking, and editing, companies such as Collective Bias, Stone Mill Bread Company and now Harvest Group. By word of mouth and social platforms, we have been able to see firsthand how the healthy company culture is pushing Harvest Group to new heights. You will want o to hear how people like Ella Jane are creating a company all of us would want to work at or with! From culture-building to leaving space for creative side projects, we hash it all out on this episode. Authenticity on Social Media Harvest Group has taken considerable measures to use social media authentically. We are not all hoodwinked into dismissing the amount of curating and crafting that goes on for a typical companies post. Harvest Group wanted to create a culture that could be documented at any time and continue to push forward its values as a healthy, thriving, and fun company. With that being said, there still needs to be a strategy; you cannot just throw things out there. Where is the line of between high quality and accuracy without being posed? A key ingredient for Ella Jane is to ask herself if the post would be adding value. Would it add value to the team, to the client, to the person scrolling? "if I'm scrolling through LinkedIn, Actually learning something, or if I'm not learning something applicable about my business, I'm learning something about harvest group." (13:46) - Ella Jane Dantzler Although Ella Jane's background was in curated photography flooded feeds, she is helping shape Harvest Group as using the platform to tell who their people are. In some ways, it is a more journalistic approach. Then by telling the story of people's heart for their clients and positions, it can give actual value rather than being a feedback loop of self-promotion. " Social media presence gives you a chance to kind of get to know who they are and their personality a little bit more than those other venues." (14:55) - Ella Jane Dantzler Bringing Creativity into B2B Over the past year, we noticed a change in Harvest Group branding and learned Ella Jane got to head up that mission! Bringing thier own creative flare, she was able to take charge in starting up a noticeable change in the content designs for social. Little did we know, she was pregnant at the time, and during the final days of deciding on the logo concept, she ended up having her son. "And he [her boss] was like, 'Is it gonna stress you out or make you feel really glad to see like these final concepts that came through?' I'm like, 'Yes, please! Oh my gosh, it would make me feel so happy!" (20:43) - Ella Jane Dantzler Imposter Syndrome Along the Way "I think we could all kind of look back and say, 'thank you' to our first boss who hired us. Like, why did he hire me? I no clue." (7:05) - Ella Jane Dantzler Ella Jane and many of us have similar stories of stumbling into the careers we have now. With her first experience to today, she was able to walk us through what her interaction with the dreaded imposter syndrome has looked like. Working with employers and colleagues who believed in her and her abilities made all the difference. Instilling confidence to take risks and own mistakes became a culture she wanted to multiply out. "Having the learner mentality and having the vulnerability to, you know, both acting confidence, but also ask questions… but you can't just sit back and be like, let's just wait for it to sink in, but [you have to be] going after it and then giving yourself the grace to really learn before you act." (22:43) - Ella Jane Dantzler Ella Jane, A Rogue Creator Initially, we were stoked...…

Rogue Creators

1
September In The Know 24:29

4 years ago24:29

24:29

Shownotes [1:26] What are you obsessed with? [4:20] Riverside [7:12] SalesReach [9:36] Transistor [12:38] Sendible [16:14] Descript [18:21] Grammarly [20:39] Rapid Fire Links Bryan Fittin Loren Lewis Rogue Creators Episode 107: Ditch Zoom. Try Riverside or Zencastr Rogue Creators Episode 107: Mastering the Art of Sales Through Video with Josh Fedie Riverside SalesReach Transistor Sendible Descript Grammarly Quotes “ Riverside is a fantastic software that has really done a lot of things. You can record 4k video. You can actually get separate audio and video tracks so your guests, so no matter what, even if the internet completely went down, it is still recording on the back end of you and your guests, so you’ll always have the interview. ” (5:02) “ One of the best features [in SalesReach] is that you can record your video, but it basically saves a GIF of the video that you can use in the email, so they can actually see it’s a personalized video for them. ” (8:23) “ [With Transistor], you can see the most popular episodes and 30 and 90-day download numbers, and those can be really helpful to understanding your audience and what they’re actually listening to. ” (11:30) “ What Sendible does that I absolutely love is that I can load a piece of content into the platform and be able to edit based on the platform while staying in the same post. ” (13:35) “ What’s really helpful about Descript is the instant transcript that we get. It identifies speakers and provides timestamps for us really fast. For our writers, this has been so helpful to be able to quickly locate information, grab quotes, grab timestamps, and just understand the full body of a podcast. ” (16:57)…

Rogue Creators

1
Designing a Great Presentation in... PowerPoint? w/ Nicole Hamilton [Rebroadcast] 39:18

4 years ago39:18

39:18

Shownotes [1:47] What are you obsessed with this week? [6:46] Using Powerpoint for design [12:25] Advice for people trying to do their own graphic design work [16:06] The power of fonts [21:16] Using tools like PowerPoint while staying modern [27:04] Nichole shares tips for business owners who are creating content [30:56] Wrap Up [33:15] Rapid Fire Links Bryan Fittin Loren Lewis Nichole Hamilton Chiaroscuro Horror Disney Native Podcast Quotes “You can do more complicated fonts, but if you’re going to do that, you really need to do it sparingly, and your core fonts need to be very simple.” (19:43) “That’s the case for keeping all design simple, is that it will stand the test of time much better. If you are going to throw trendy elements into your design, into your branding, make it something that can easily change. Like don’t make your logo super trendy and then have to change your logo. You know, maybe you throw in some trendy elements that can be refreshed in a couple of years.” (20:31) “The whole point of a presentation is communication. It’s not to be fancy. It’s not to wow people with your artistic skills... If you don’t communicate the message, it doesn’t matter how pretty it is, you have not accomplished your goal.” (22:02)…

Rogue Creators

1
5 Reasons Why Video Podcasting Is Your New Best Friend! 21:09

4 years ago21:09

21:09

Shownotes [1:26] What are you obsessed with? [5:44] Make postable content [7:28] Make your podcast stand out [9:43] Room to experiment [12:26] Expand your reach [15:09] Creating a brand [18:59] Rapid Fire Links Bryan Fittin Loren Lewis Val :’( Forgotten City Quotes “ If you have a video podcast, it obviously gives you way more opportunity to chop that up, make audiograms, make video clips, and do carousels and stories. ” [6:49] “ There’s a lot of things that you can do with [vido podcasting] to make it interesting and to drive traffic back to your website, your blog, the audio version of your podcast, whatever you want. You just have a lot more room to experiment and try different things to see what actually connects with your audience. ” [11:45] “ We have all different kinds of learning styles and ways people like to do that. The more options you provide, the larger your audience [can be], and it’s not just saying that only people who are auditory learners can listen to my podcast. ” [12:57] “ When you’re able to have a visual element, you can kind of see more of the brand and you can feel more of it. For instance, it can be the way that you dress, the studio setup, you can see our slides, you can see our colors. There’s so many more elements that you can engage with. ” [15:18]…

Rogue Creators

1
Creatives Go To Work 25:37

4 years ago25:37

25:37

Shownotes (1:32) What are you obsessed with? (6:06) You Need More than “Creatives” on a Creative Team (11:17) Discipline & Creativity (14:21) Become the Healthiest Creative You Know Rapid Fire Links Bryan Fittin Loren Lewis Herding Tigers: Be the Leader That Creative People Need Quotes “ As [a creative], you can kind of get in that mindset of feeling very alone, and so having somebody that can help guide you and direct you and your creative process is just a really good thought. ” (6:55) “ If nothing’s written down, if nothing’s executed, that time was really wasted. It’s just putting those ideas out into the air, and then they drop, and then nothing happens. ” (7:33) “ Being a creative does not mean that you completely kick discipline out the window. If you empower yourself to be a disciplined creative, you will be able to do so much more. ” (11:28) “ It’s a very balanced road. We want to make sure we learn from our mistakes, but we also don’t want them to hold us back. ” (20:52)…

Rogue Creators

1
To Tik Tok or Not To Tik Tok 29:25

4 years ago29:25

29:25

Shownotes (1:22) What are you obsessed with? (4:58) What is TikTok? (8:00) Beyond Gen-Z (10:03) The 10 Rules of TikTok (25:52) Rapid Fire Links Bryan Fittin Loren Lewis Census Quotes “ I think something to remember is that a lot of times generations will shift platforms. So, they’ll move off of one platform and onto the other. You can’t just continue to say, ‘I’ll just always stay on this one platform for my audience.’ No, they might’ve shifted. ” (9:14) “ You’re starting to see more creators, who are a little bit older, who are creating amazing videos [on TikTok] and being able to express themselves and even be able to showcase products and different things like that. ” (9:44) “ Not every trend is going to be in line with your business...But I would say, don’t take yourself too seriously in this space because it’s designed for entertainment. If you take advantage of entertaining as well as educating and/or putting someone into your pipeline and driving them back to your website or another platform to engage with you, take advantage of that, but be a little more loose with it. ” (11:47) “ Just like we’ve talked about on Instagram or any other platform, you have to be able to say, ‘This is my brand. This is what to expect when you show up on my channel.’ ” (13:04) “ [TikTok] is such short-form content. It is so highly digestible that you need to post often or your audience will get bored and moe on to somebody else. ” (19:15)…

Rogue Creators

1
August in the Know 23:29

4 years ago23:29

23:29

Shownotes (1:20) What are you obsessed with? (5:29) Apple Podcasting Bug (11:11) Spotify Podcast Ad Revenue Skyrockets 627% (14:53) Twitter Testing New Shopping Feature (19:46) Rapid Fire Links Bryan Fittin Loren Lewis Vulture on Apple Podcasts TechCrunch on Spotify's Ad Revenue JCK on Twitter's New Shopping Feature Quotes “ The big news is that Apple [is fixing] this [automatic download] issue. So, if you are a podcast out there, you should be able to see your downloads increase again, as long as people are interacting with your show. ” (10:13) “ Spotify is stepping up its podcasting game, and they have made that pretty clear. They’re not holding back. ” (12:25) “ So if you’re a podcaster and you don’t have your podcast on Spotify, you really need to, because a lot of people are making decisions...on what player is the best. And obviously, as we’ve been describing, Apple and Spotify have been battling it out, but Spotify has really been working hard to improve that podcasting experience. ” (12:57) “ It is really cool to see how people...are trying to make your shopping experience not just like shopping on Amazon, but a lot more engaging, a lot more social. And so Twitter is trying its hand at this. It’s something to definitely pay attention to, especially if you’re in the eCommerce space. ” (17:19)…

Rogue Creators

1
How To Find Your Podcasting Voice 22:31

4 years ago22:31

22:31

Shownotes (1:21) What are you obsessed with? (4:49) Do your research! (9:44) Stay true to your brand (14:26) Go for it! (19:38) Rapid Fire Links Bryan Fittin Loren Lewis Quotes “ There’s things that people do in their natural cadence of their voice that can actually be very off-putting for a lot of people. And so it’s learning to identify those things and also make sure that you are going to really have your brand coming through the microphone. ” (5:12) “ Some people are just naturally gifted – they have kind of that radio voice, and they’re just a little bit more natural behind the mic. And then there are other people that have to work at it a little bit more, and there’s no shame in having to practice your voice and really research that. You’re just trying to do what’s best for your audience. ” (8:41) “ Make sure that your company, that you’re highlighting all the great things about your culture, so that way people can get to know you through audio format or video format. ” (11:02) “ Finding that voice in your own podcast, if it is very buttoned up and you want to stay on a script, that is ideal to make sure everybody is on the same page and it’s less conversational. ” (13:01) “ Make sure that your own insecurities don’t get in the way of people receiving that information or help that only you can give. ” (15:49)…

Rogue Creators

1
Podfade... It's A Real Thing! 18:25

4 years ago18:25

18:25

Shownotes (1:34) What are you obsessed with? (4:35) What is podfade? (7:58) What causes podfade? (11:28) How can you avoid podfade? (14:41) Bonus tip! (17:04) Rapid Fire Links Bryan Fittin Loren Lewis Quotes “ There are some amazing podcasts out there, but finding 52 ideas if you’re a weekly podcast is really a log more difficult than you would think. ” (9:07) “ [Having a podcast] takes a lot of discipline and time-management to be able to record, to edit, to produce, and then if you want your podcast to be found, you need to produce content for people to actually find your podcast. That’s a huge job. ” (10:26) “[ Batch recording] helps us stay ahead of the game, because guess what. Even when you batch record, those episodes run out and you need to make sure that you’re consistently recording. ” (12:13) “ Do the fun stuff. If you enjoy interviewing people, do that up front and then pay to have somebody else do [your editing]. ” (12:37)…

Rogue Creators

1
Content Quantity Vs. Quality when Achieving Your Company's Goals 20:24

4 years ago20:24

20:24

Shownotes (1:13) What are you obsessed with? (4:00) Quality vs. Quantity (5:46) Quality is subjective (10:31) Make analytics sexy again! (11:41) How to make quality content Links Bryan Fittin Loren Lewis Quotes “ I feel like a lot of companies were doing anything and everything to get the content out there and it was content that didn’t matter. And so, your feed was just clogged with stuff that you didn’t even care about. So, I’m actually enjoying that they’ve prioritized in the algorithms more quality content and really been more about the viewer than the company. ” (5:09) “ I think you just constantly have to be testing, you have to be serving, and you have to be listening to your audience. ” (6:45) “ [One piece of advice] that we give to companies that are starting out with their social media marketing is to choose two platforms that you believe your audience is on and really focus there instead of trying to do it all. That way you can actually be consistent and you can also provide quality content because if you’re trying to do it all, a lot of times you’ll burn out within a month. ” (8:11) “ [The platform is] going to be pushing particular features, and so if you’re not using those features, that might be the first problem. ” (11:49) “ Don’t focus on your competition; focus on your consumer. ” (15:54)…

Rogue Creators

1
In The Know: July Edition 22:50

4 years ago22:50

22:50

Shownotes (1:09) What are you obsessed with? (5:10) Is Instagram getting rid of photos? (8:51) Pinterest Updates (13:19) Apple Podcast Issues (19:00) Rapid Fire Links Bryan Fittin Loren Lewis Tugboat Jack CNBC on Instagram Getting Rid of Photos? NPR on Pinterest Banning All Weight Loss Ads Vulture on Apple Podcast Issues EP 109 | Pinterest for Business: What You Need to Know Quotes “ Anytime [Instagram] makes an announcement like that, pay attention...It definitely means that any video content they’re going to focus on as opposed to a photo. ” (6:23) “ There’s a large chunk of Pinterest that is focused on weight loss, and if that disappears, what space will fill it? ” (10:09) “ What I’m really interested to see is how video is probably going to take over Pinterest. It used to be stills – you did it for decor, you did it for recipes and everything, but with video, it really opens the door for a lot more opportunities. ” (11:48) “ If you’re trying to do marketing on Pinterest, you need to understand possibly that what’s going to actually get you the most traction is going to be video and eventually going live. ” (12:42) “ If you’re a podcaster out there and you see a decrease in your downloads, that may not be necessarily true to what is actually happening. ” (16:29) https://www.goroguex.com/…

Rogue Creators

1
How to Go from Brick and Mortar to eCommerce Rockstars with Beautiful Lives Boutique 31:55

4 years ago31:55

31:55

Shownotes (1:54) What are you obsessed with? (5:14) Introducing Jessica, Jenna, and Beautiful Lives (9:18) Starting eCommerce in a pinch (13:55) Selling through Instagram (14:46) Giving back to the community (21:08) Handing exponential growth (23:31) What’s next for Beautiful Lives? (26:09) Advice for new eCommerce store owners (28:37) Rapid Fire Links Bryan Fittin Loren Lewis Jessica Uranga Jenna Cook Beautiful Lives Bentonville Instagram BeautifulLivesBoutique.com Episode 80 with Jesse Lane from Branches Mission Lab Quotes “ When I think about our online store at Beautiful Lives, there are two marketing characteristics – quality and creativity. ” (10:31) “ Doing those small things, I think that makes for longevity in the long run and keeps [the team] excited and gives them that vision. ” (22:32) “ [Running an eCommerce store] can be very repetitive, but keeping that creativity and passion alive – I think that the customer can really tell when you do. ” (26:52) https://www.goroguex.com/…

Rogue Creators

1
Does Your Business Actually Need a Podcast??? (Rebroadcast) 30:25

4 years ago30:25

30:25

Show Notes (3:00) What are you obsessed with this Week? Loren- Arkansas T-Shirt Club by TC Screen Printing Bryan- CRTV Facebook Group , Nik Goodner (5:56) Podcasts are on the rise Patt Flynn discussing with Buzzsprout how listening as shifted (7:20) Can a podcast help your business? (11:13) Podcasts help build loyalty and trust (15:24) Putting a face with your brand (15:57) How Can I use a podcast to get more customers? (17:57) So should your business start a podcast? Roger Wakefield (20:18) If I start a podcast, how will people find my podcast? (24:53) Close (25:53) Rapid Fire Questions Quotes: Well with a podcast, I can be out working in the garage, I can be mowing the yard, walking the dog, all of the things. It just gives your audience a different way to consume that content. (9:49) Whenever you are listening to a podcast, it is a very, honestly, a very intimate moment because you're in their ears. And so it's just like music. I mean you know when I was a kid, like headphones listening to the music, it seemed more intense and it seemed like you were kind of in this other world. And so it's kind of the same with, with spoken word like, that kind of brings you into a moment if you're a good storyteller as well, that you can obviously create a very strong connection with the person listening. (11:39) I'd imagine that connection and loyalty and trust that's already built in. If they are consistently every single week, hearing you every single week, seeing you, they see your social posts or see your blogs, they see all your stuff. When you reach out, a lot of times they already feel that connection with you. (15:04) Links https://www.forbes.com/sites/allbusiness/2018/06/25/reasons-small-business-needs-podcast/#1e460e603977 https://www.smartinsights.com/digital-marketing-platforms/podcasting/why-how-to-get-started-with-business-podcasting/ https://smallbiztrends.com/2017/01/benefits-of-podcasting.html…

Rogue Creators

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Back to the Basics: Creating a Social Media Strategy that Works 23:09

4 years ago23:09

23:09

Shownotes (1:26) What are you obsessed with? (5:02) Choosing the right platform for your brand (8:41) Understanding your platforms of choice (9:39) Planning ahead (13:31) Picking the scheduling tool that’s best for you (18:23) Social monitoring and social listening (20:36) Rapid Fire Links Bryan Fittin Loren Lewis EP 49 with C.R. Braniff EP 96 with Miruna Dragomir Later Hootsuite Sendible Quotes “ A lot of people kind of bristle at [choosing a social media platform to focus on] because they’re like ‘I’m going to be on everything.’ That’s honestly a great way to shoot yourself in the foot because trying to do it all, you typically burn out within a week or two. ” (6:01) “ If you have two [social media platforms] that you’re mainly focusing on, when something changes in the algorithm you can adapt really easily, but it can be very difficult if you’re on all platforms. ” (9:04) “ Instagram has really been pushing Reels lately, and so it would be really wise to make a couple of Reels so that you definitely can increase your engagement on Instagram. ” (9:29) “ We really advise against [planning your content more than a month in advance] because things change so quickly that you could basically do all that work for nothing. ” (9:48) “ A couple tips [for planning out content] is to not forget to pay attention to what’s going on in the news. Pay attention to what holidays are coming up. If those are relevant to your brand, make sure to address those within your social media plan. ” (11:52) “ If you’re not scheduling your content, you need to. It really helps you be thoughtful about it, as well as to post at optimal times. Look into the insights on your platforms and see when is my audience actually active, and schedule your posts in those times. ” (16:45) https://www.goroguex.com/…

Rogue Creators

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Pinterest for Business: What You Need to Know 27:34

4 years ago27:34

27:34

Shownotes (1:31) What are you obsessed with? (5:55) Introducing Gaonou (10:44) Who can benefit from utilizing Pinterest? (12:28) Myths about Pinterest (13:56) Video on Pinterest (15:42) Building a successful Pinterest strategy (17:34) How do you drive people to your long-form content? (19:42) Paid advertising on Pinterest (21:32) What’s next for Gaonou? (24:42) Rapid Fire Links Bryan Fittin Loren Lewis Gaonou Lo Quotes “ I think Pinterest is the perfect search engine social media platform for content creators and businesses to repurpose their content, whether that’s on Instagram or Facebook. I feel like Pinterest isn’t the first social media platform you go to, but it’s like the second. ” (11:12) “ A lot of marketers think that Pinterest is for young people – It’s not. It services a lot of demographics. ” (12:52) “ You just don’t want to put out any photo and any video [on Pinterest]. You really have to make sure you’re telling a story, and you want to have a hook in it so that the person that is looking at the content will want to click for more. ” (13:10) “ Video is the king of content right now. It is literally driving so much traffic to brands’ websites and their social media accounts. ” (14:27) “ Paid advertisement is such a huge part of social media. Of course, you can grow organically, but at the end of the day, I feel like paid media will always be the helper to get you a step forward. ” (16:34) “ The rule of thumb is to pin 5-12 pins a day to kind of keep your account active so that your users are coming back to see what you’re pinning and drawing inspiration from you. ” (17:20) “ Paid media is not too hard on Pinterest. And like I said, you just really have to have a strategy with it and make sure that you’re constantly pinning, even if you have paid media running too. ” (20:40) https://www.goroguex.com/…

Rogue Creators

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How to Make Your LinkedIn Profile Pop 28:45

4 years ago28:45

28:45

Shownotes (1:44) What are you obsessed with? (5:40) What makes a LinkedIn profile pop? (7:14) Your headshot matters (10:47) What does your headline say about you? (13:35) Crafting your professional summary (14:31) Recommendations and endorsements (16:02) With LinkedIn, commenting is content! (19:07) What content works on LinkedIn? (24:52) Rapid Fire Links Bryan Fittin Loren Lewis EP36 with AJ Wilcox Michaela Alexis Quotes “ One thing that you do need to have is a professional headshot. That is one of those that you kind of stick out like a sore thumb in a very bad way if your headshot does not look good on LinkedIn. ” (7:47) “ It’s just like any other social media platform – it’s a search engine. So, if you are trying to target specific people to connect with or potential clients, make sure that you are addressing their problem in your headline. That’s just another place to take advantage of that. ” (12:29) “ Your professional summary is a place to kind of brag on yourself. Like, if you’ve worked really hard to get something, you should be able to showcase that. Don’t be embarrassed about that. Don’t shy away from it. And again, it establishes some clout for you and your position. ” (14:18) “ Especially on LinkedIn, if you are just commenting on stuff – holy moly. It will show ‘Bryan commented on this, Bryan liked this, shared this,’ whatever it is. It is crazy to me how you can get in front of people who are following you. ” (16:53) “ I will literally be on LinkedIn and I will just watch a three-minute video, which I would never do on Facebook or Instagram. It is a weird thing to actually get engaged with that type of content, but most of the time, I’m going [to LinkedIn] to learn. I’m going there to connect with other professionals. So it’s not just me going to be entertained or escape or something like that. ” (19:21)…

Rogue Creators

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Ditch Zoom. Try Riverside or Zencastr 33:11

4 years ago33:11

33:11

Shownotes (2:28) What are you obsessed with? (6:09) Introducing Jacob (8:08) Why you need to leave Zoom (12:11) What we love about Riverside (15:43) Why we momentarily switched to Zencastr (20:35) User experience Links Bryan Fittin Loren Lewis Jacob Carpenter Riverside.fm Zencastr Quotes “ With Riverside or Zencastr, you’re recording locally, so you would be recording on your computer, and I would be recording on mine. It would be doing it automatically through your internet browser, and then in the end, once we’re done, I can just go through and pull those down, and I have a local video that isn’t compressed. It’s higher quality, both audio and video. ” (9:07) “ We’ve experienced it time and time again, where the internet drops out or we have some buffering or whatever else, and now all that digital noise that comes through – like what you would typically get in a Zoom call – You do not get that when it comes to Riverside and Zencastr. ” (10:16) “ [With Riverside and Zencastr], the nice thing is, you’re not jumping to some level that’s really complicated. It’s within your browser. You’re not asking anyone to record anything on their end...And on your end, it’s not a whole lot different either. You’re mostly just having to hit record and then download the files at the end. And to have that amount of quality at such a user friendly experience, I just love that. ” (12:58) “ When you’re recording [with Zoom], it is what you see. So if you are in speaker view to where when I start speaking, the camera turns on to me, that’s what you’re recording...One of the beautiful things about Zencastr and Riverside are recording separate tracks. ” (13:29) “ [With Riverside], you do have the option for post-processing on the back end, which is actually really cool. So if you are a solo production house, and you are wanting to just have [your] interview leveled out...you can actually have that done on the back end. ” (24:38) https://www.goroguex.com/…

Rogue Creators

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Why Social Selling is a MUST 41:07

4 years ago41:07

41:07

Shownotes (1:57) What are you obsessed with (5:01) Introducing Nathan Otwell (8:31) Breaking down social selling (12:20) Facebook and Instagram allow you to compete with big brands (14:59) Selling services through advertisement (19:02) Ad creative that sells (24:20) Live social selling (30:51) How to get started with social selling (34:45) What’s next for Nathan and Shopanova? Links Bryan Fittin Loren Lewis Nathan Otwell Shopanova Rogue Creators Episode 83 with Shopanova Quotes “ Americans are digesting more media than ever before, and they’re digesting it on this little device that’s in everybody’s pocket. No matter where you’re at, you always have access to media now...We can get on our phone every 30 seconds and see a new product, see a new service, whatever the case may be. ” (8:59) “ If you know that 10% of the people that fill out your form always become a customer, then it’s easy to do the math. Like, I need this number of clicks to get this many forms filled out to get this money to get this many clients. ” (11:54) “ Facebook and Instagram are by and large the best way to compete in any industry or any space because the big boys are oftentimes doing traditional marketing...So, if anybody’s trying to compete with the big boys, big brands, stuff like that, Facebook and Instagram is honestly the best place for it. ” (12:36) “ Facebook and Instagram really pioneered this way of making what I call a personal shopping experience, whether that’s for a physical product or a service...You can actually get your brand out there in a creative way, and it’s something that is very unique out there in the marketplace right now. ” (16:28) “ I will say for the top of the funnel, video is always the best. I really don’t even use images until retarget levels simply because you can’t retarget somebody that sees a picture. You can retarget somebody that clicks on a picture, but with a video, you can reach out to somebody that watches your videos. ” (20:22) “ [When you’re selling services], you really are looking more for the engagement and the conversations that are going to happen from a live video than you are from somebody actually clicking a button, putting the credit card in, and getting a product. ” (28:43) https://www.goroguex.com/…

Rogue Creators

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Apple Podcasts Subscriptions vs. Spotify Podcast Subscriptions 22:45

4 years ago22:45

22:45

Shownotes (1:17) What are you obsessed with? (6:13) Apple Podcasts Subscriptions (13:26) Spotify’s paid subscription platform (17:43) Who are these subscriptions for? (19:28) Wrap up (20:43) Rapid Fire Links Bryan Fittin Loren Lewis Quotes “ If you’re a brand new podcast, don’t be going straight to paid content. That’s just not smart to do unless you already have an audience that you’re moving to a podcast. ” (8:31) “ I really do hope that [Apple] thinks about the design and user experience of that. Hopefully they’ll put a lot of time and effort into making sure that they elevate that application. ” (10:37) “ It’s showing that Spotify is really going to be investing in podcasting, and they’re taking it very, very seriously. Podcasters, you need to perk up and realize that Spotify is probably worth paying attention to, to get your podcasts going, especially since they’re going to start investing in video podcasts as well. ” (14:32) “ If you are in the marketing space, you’re B2B serving a lot of clients and stuff in that area, this is not even important to you. You would not be charging your clients or listeners to get your content unless you’re doing some very educational stuff. ” (17:46)…

Rogue Creators

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How Gen Z is Changing the Marketing Game 50:50

4 years ago50:50

50:50

Shownotes (2:43) What are you obsessed with? (8:19) Marketing to Gen Z (15:31) Choosing brands that are eco-friendly and socially responsible (17:41) Seeking out meaningful interactions (24:54) Optimizing your website for mobile-functions (27:48) How Gen Z uses social media (38:58) Gen Z’s strong filter Links Bryan Fittin Loren Lewis Ava Ellis Quotes “ If you’re a company, you need to be aware of how [Gen Z’s are] thinking and what their buying process looks like and how they’re interacting with each other online and through social media. ” (9:13) “ A lot of studies have come out in the last couple of years for brands that you can no longer just assume that your customers are going to be buying products and not looking into the labels. ” (15:45) “ There’s no point in spending your time trying to find [something] on somebody’s website that is not set up to be looking at on your iPhone. ” (26:42) “ I think if you’re only ever posting feed content, you’ve lost them because they’re spending the majority of time on stories. I think of companies that don’t actually post that often on their grid, but they’re crazy active on stories, and I’m engaging with that. ” (31:21) “ You have about eight seconds to impress me – eight seconds to tell me why I should be watching your content, and then I’m done. ” (41:12)…

Rogue Creators

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Mastering The Art Of Sales Through Video with Josh Fedie 51:01

4 years ago51:01

51:01

Shownotes (2:31) What are you obsessed with? (7:21) Introducing Josh Fedie and SalesReach (14:43) How does video close sales? (21:48) Content creation generating leads (29:30) Advice for integrating video (36:20) What’s next for SalesReach? (43:31) Wrap up (45:41) Rapid Fire Links Bryan Fittin Loren Lewis Josh Fedie SalesReach Quotes “ If you don’t feel comfortable making videos, I promise you, if you just start, you’re going to find that it’s a lot easier than you ever though it was going to be. ” (16:15) “ The more deliberate you can be about explaining, here’s what I need you to do next, and here’s how easy I’ve made it to do that next thing – That’s where you’re going to really start winning and getting the responses you want. ” (18:23) “ Once these other customer-facing teams are engaging with these prospects and customers, they need more help to keep bringing more value throughout. ” (23:52) “ There’s so many ways to do this stuff more effectively. It’s not the tool, it’s you. You just have to be willing to be more creative in your process – and lucky for most sales professionals and other people in a customer-facing role, being creative is something that a lot of highly successful people in that space are actually good at. ” (35:28) “ I think the second we start really, truly thinking about what experience am I creating around this sale for my buyer – if we really think about that, that’s when we start really, truly refining our process and getting out of the things that we did 12 months ago that were successful but aren’t anymore. ” (35:54)…

Rogue Creators

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In the Know - May 34:55

4 years ago34:55

34:55

Shownotes (1:58) What are you obsessed with? (5:10) TikTok Business Creative Hub (9:05) Instagram Story Drafts (11:49) Boombox (17:57) YouTube’s New Analytics (23:30) LinkedIn Creator Mode (30:43) Rapid Fire Links Bryan Fittin Loren Lewis TikTok Business Creative Hub Gadgets360 on Instagram Story Drafts TechCrunch on Boombox New YouTube Analytics Quotes “ Most of the platforms are just like ‘upload whatever, we’re just going to take your money’ – specifically Facebook, they’re very much like that. And so you have to kind of create your own ad around it. But with TikTok, it’s almost like they’re giving you the tools to really make something awesome with it. ” (6:07) “ I think there’s going to be a lot of businesses that will be able to use this to actually plan out some content. I know for me, that would be really great to save some stories just to quickly save time. ” (9:47) “ I think that’s where it comes in for us. I’m really interested to see if they make it an attractive player that you can actually play in Facebook. ” (13:58) “ It’s hard to get people off of a platform onto something else. And so Instagram has done a great job of doing this with Spotify, and this could be a big feature with Facebook if they’re actually able to subscribe on Facebook to your podcast – holy moly – that would be really fantastic. ” (16:59) “ In old YouTube, you could not look at, say I want to know in 2018 how many subscribers did I have at that point? You couldn’t know that data. And so now, they’ve allowed you to basically look back and go, okay, I can actually see my growth patterns and look at my subscriber counts. ” (19:26) “ So instead of you having to go down and read about their bio, you can click on their profile picture and it’s them talking about who they are. ” (28:34)…

Rogue Creators

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Taking the Intimidation Factor out of Sales Funnels with Melissa Berrios 38:20

4 years ago38:20

38:20

Shownotes (1:30) What are you obsessed with? (5:34) Introducing Melissa Berrios (15:35) Content is your storefront (18:51) Content in your sales funnel (27:04) Advice for new business (29:47) Wrap up (33:38) Rapid Fire Links Bryan Fittin Loren Lewis Melissa Berrios Melissa's Website Virtualmente Libre Facebook Page Virtualmente Libre Podcast Quotes “ If you don’t have content that is irresistible to your customers, content that is valuable to them, content that is going to position yourself as an expert in the industry, people are never going to buy. ” (17:27) “ We just don’t create content for the sake of having something posted or having something out there. There needs to be intention with each piece of content that you put out there. And you need to know what the end result is before you really think about posting anything or creating anything. You need to understand what the end result is – what the trajectory is that you want the customer to take. And then from there, you create and you strategize. ” (19:33) “ You’re positioning yourself as an expert – as a leader – and then you’re moving them [towards] considering to be your client or customers. So when you’re ready to do a conversion event, when you’re ready to launch a product, they’re going to be waiting in line to get whatever it is that you’re going to offer. ” (22:22)…

Rogue Creators

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Celebrating 100 Episodes with Our Favorite Moments 25:42

4 years ago25:42

25:42

Shownotes (0:50) Welcome to our 100th episode! (2:45) Growing a niche audience with C.R. Braniff (5:44) Being genuine on LinkedIn with A.J. Wilcox (9:18) Recording solo shows with Nichole Hamilton (13:05) How will podcasts evolve with Randy Wilburn (18:50) What’s next for Rogue Creators? (21:43) Rapid Fire Links Bryan Fittin Loren Lewis Episode 49 with C.R. Braniff Episode 36 with A.J. Wilcox Episode 44 with Nichole Hamilton Episode 86 with Randy Wilburn Quotes “ [Once you’ve identified your ideal listener], you’re going to want to be using video content to try and reach them, find them, and engage with them, and that’s exactly what YouTube is for. ” (4:09) - C.R. Braniff “ That’s part of having a podcast – getting to know your audience and changing things up to make sure you’re bringing that value. ” (5:09) - Bryan Fittin “ I think the biggest misconception is that LinkedIn has to be a place where you’re buttoned up and wearing your tie, when the stuff that really goes viral – the stuff that is really getting appreciated right now – is people being vulnerable and sharing things that they’ve learned. ” (7:08) - A.J. Wilcox “ I would also suggest – and this is something I did not do – plan things out and maybe record three, four, five, six episodes and just have them ready so that you’re not scrambling. ” (11:25) - Nichole Hamilton “ I just think there’ll be opportunities for people to put their information out there and share it with the world, and people will consume it however they want to consume it. ” (15:26) - Randy Wilburn…

Rogue Creators

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In the Know - April 34:19

4 years ago34:19

34:19

Shownotes (1:40) What are you obsessed with? (5:11) YouTube Shorts (9:34) Instagram Guides (15:19) Using TikTok in Your Marketing Strategy (22:08) Clubhouse Competitors Links Bryan Fittin Loren Lewis The Verge on YouTube Shorts Cure Media on Instagram Guides Boosted on TikTok Econsultancy on TikTok The Verge on Facebook's Clubhouse Rip-off TechCrunch on Twitter Spaces Quotes “I don’t think [YouTube Shorts] are going to be a competitor for TikTok. I think it’s going to be something for them and their own community. You go to YouTube for a specific experience.” (6:49) “I think we’re going to see brands get really creative with [Instagram Guides], because they’re actually able to create micro-blogs within their Instagram profile, which I think is insanely cool.” (10:42) “I have a feeling Reels may die down, but [Guides] will become a stapled feature that people regularly use. I think for brands especially, this is going to be critical for you to hop on, because it’s going to be a resource for your audience.” (12:36) “[Duets are] allowing your audience, your biggest fans, to interact with you, and to actually experience your brand, rather than them reacting to it. And there’s just such a difference in that. Instead of them reacting to an ad that you put out, they actually get to be a part of it and that’s the main difference.” (20:52) “There’s some really neat stuff that’s actually happening on Clubhouse. I don’t know that you’re going to be able to replicate that right now with Facebook or Twitter, but I know they’re going to try. So I hope that Clubhouse has more of a social connectability.” (27:05)…

Rogue Creators

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How to Hit 100k... From the Team That Just Did 44:15

4 years ago44:15

44:15

Shownotes (2:11) What are you obsessed with? (8:07) The Creating Startup Junkies Book (9:31) The Inception of Startup Junkie (13:26) The Startup Junkies Podcast Origin Story (20:30) Tips for Growing Your Podcast (24:28) Using Your Podcast to Build Relationships and Make Connections (30:23) 1 Million Cups (34:51) What’s Next for Startup Junkie? (40:24) Wrap Up (42:00) Rapid Fire Links Bryan Fittin Loren Lewis Caleb Talley Jeff Amerine Startup Junkies Podcast The Grand Biocentric Design The Place We Find Ourselves Podcast Creating Startup Junkies Quotes “One thing led to another because there was a need in the market for the mentoring, counseling, training, the kind of start up support stuff that we do. And now, we probably touch 1,200 entrepreneurs a year through one-on-one counseling. And in normal times we put on 250 events, and all that stuff, thanks to the hard work of Caleb and the whole crew, is now virtual.” (10:46) “We decided, let’s give the Zoom platform a shot, as far as recording the podcast. I think that really opened it up for us where we weren’t just having local entrepreneur guests on. It gave us an opportunity to expand out and invite people that we otherwise would not have been able to invite on.” (16:26) “You can be more conversational if you get a sense for the types of things that people are going to want to hear about. How’d you get started? How did you raise money? How do you deal with building the team? What kind of challenges do you face? That sort of stuff.” (24:53) “[Matthew has] kind of streamlined the process for bringing [guests] on and getting them scheduled. Part of that is getting some seeds of fun facts. He’s got a questionnaire of some things to kind of pull from them that we can throw out during the podcast.” (25:32)…

Rogue Creators

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Using Your Instagram Profile to Increase Sales 31:17

4 years ago31:17

31:17

Shownotes (1:43) What are you obsessed with? (6:13) What your Instagram sales funnel should look like (8:55) Your customers need to know you! (16:01) Your customers need to like you! (19:36) Your customers need to trust you! (27:05) Rapid Fire Links Bryan Fittin Loren Lewis What Does an Instagram Sales Funnel Look Like? Quotes “When you think about Instagram, you may not think about it in traditional terms of a sales funnel and how you can do that, but you totally can. It can just be an additional platform that’s serving your brand to be able to increase your sales.” (6:53) “When you’re looking at that attract phase, what is going to work to attract your audience is to know your audience. We talk about that a lot. You can’t even start your sales funnel if you don’t know the audience of what you’re going after.” (10:00) “If you can not only attract the interest, but also make it shareable, then you really have something because not only are you attracting the audience for the first time, then they’re sharing it to their audience. So it’s a double win. And so, really thinking about what is relatable and what’s shareable to my audience.” (13:24) “You have to say, how am I going to get their attention? How am I going to give value to their life? What does that look like? And how can I communicate that through social?” (15:05) “You don’t have to bash your competition, but you need to have that differentiation between you and your competition of why you do what you do. And I think for a lot of times, you don’t always want to talk about yourself, but there is a way of educating people on your product, making them aware but also showing that you’re an authority in that space too.” (17:07) “People aren’t, a lot of times, doing business because of what you’re offering. It’s because of how you’re doing it.” (19:23)…

Rogue Creators

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Developing an Effective Content Strategy with Miruna Dragomir of Planable 36:46

4 years ago36:46

36:46

Use code rogue30 to get 30% off Planable for the first 3 months! Shownotes (2:09) What are you obsessed with? (7:56) Introducing Miruna and Planable (11:08) The benefits of organizing your content (17:05) Advice for your grid (21:55) Auditing your process and workflow (25:37) Social Teams 100 (31:56) Wrap up Links Bryan Fittin Loren Lewis Rogue Creators Facebook Page Miruna Dragomir Planable Rocket Fuel Social Teams 100 Quotes “So [Planable] kind of gives you this one place to collaborate on everything and to visualize everything and then to have the peace of mind that once you’ve gotten the approval and the green light, it’s actually good to go.” (9:00) “I think, kind of what makes it really, really hard is the multitude of environments in which we keep everything. And the way Plannable can work is that you can pour everything in there from ideas to actual, final posts.” (11:45) “I think you should have some sort of routine in your strategy. You should know what you aim for to post every week, and how often and what you’re going to talk about...but you should leave a bit of wiggle room for the crazy thoughts, for the experiments.” (18:33) “If you end up seeing that the copy/pasting from an excel to a spreadsheet or to a publishing tool takes 10 minutes of each person each week, then you realize - how much does that tool cost, for example, and how much time would that save me? And you actually see the ROI. Yeah, the first step I would take is a proper audit of my process and my workflow.” (24:14) “I think a lot of people have looked at social media like, ‘Oh just hire your niece or nephew. They’re young, just hire them into your company. They’ll run your social media accounts.’ It’s a high-level job that takes a lot of strategy and intentionality….There’s a lot that goes into it.” (29:06)…

Rogue Creators

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In the Know - March Edition 30:01

4 years ago30:01

30:01

Shownotes (1:51) What are you obsessed with? (6:03) How should marketing teams address current events? (11:42) Instagram Live Rooms (15:02) Pinterest Premiere (19:10) Utilizing online groups (26:19) Rapid Fire Links Bryan Fittin Loren Lewis Rogue Creators Facebook Page Leading Your Facebook Group with Nik Goodner How To Build a Killer Facebook Group with Lyndi Fultz Quotes “It’s the power of my position and how I do that as a human being, not necessarily my gender. Now, there’s the reality that I live in a world that is male dominated, and that there’s going to be challenges to overcome as a female, but I don’t need a freaking course on that. It’s reality in my life all the time.” (7:16) “When I look at Women’s History Month, it’s a challenge for me from a marketing standpoint that this is the one time of year that we recognize women. And that’s a huge missed step if that’s the only time that your company recognizes women, because it shouldn’t be recognizing my gender. It should be recognizing me at my position.” (9:18) “I understand [Instagram is] trying to kind of create this environment, right? Where it's mainly focused on the user, but they keep trying to push the other products away from that experience.” (14:38) “I think [Pinterest] is definitely not for every brand. There’s no reason for you to utilize it for these particular brands, but if you are in like the eCommerce space, it’s essential. If you’ve got a particular product, they’ve really worked on [making it possible] for you to buy directly [from] Pinterest, which is really cool.” (15:55) “So with our online Facebook group, it’s actually been a lot of fun to really engage with people that I really haven’t seen in a long time...and just all the things that people are working on too, which is really cool. That’s the point of it, but it’s not just necessarily about Facebook groups, even though Facebook is taking steps to make Facebook groups and the content more public.” (19:51)…

Rogue Creators

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The Do's & Don'ts of Podcast Advertisement 22:49

4 years ago22:49

22:49

Shownotes (1:30) What are you obsessed with? (4:56) The growth of podcast advertising (8:13) When should I get advertisements? (10:49) What should an advertisement look like? (15:32) What does success look like? (19:49) Rapid fire Links Bryan Fittin Loren Lewis Quotes “Another great way [to start getting advertisements] is to also allow some businesses, maybe some local favorites that you have and maybe gift them [a free advertisement space]...so that you actually also have a little bit of traction of how well your advertising spot would work. That way, when you’re actually looking for actual paying advertisers, you actually have some data to back it up.” (9:45) “A lot of your dedicated, hardcore fans, if they listened to the very end of your episode and you do an ad spot at the end, those are the higher converting ad spots because those are the people who have listened to the entire episode. They’re the ones that are more likely to take action because now the episode’s over.” (12:42) “A media kit just has information about your show, how it would be beneficial to any sponsor, and a little bit of the stats about what they can expect from your audience. And so, you can put that together, and it might have your prices as well, or contact information on how to do that...It gives you credibility, it makes you look professional, and it’s just a fantastic resource for you as a podcaster to also think about who really is your audience, and who would be a really good match.” (17:27)…

Rogue Creators

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Shattering the Starving Artist Stereotype Featuring Stacie Bloomfield 48:21

4 years ago48:21

48:21

Shownotes (2:11) What are you obsessed with? (7:53) Introducing Stacie Bloomfield and Gingiber (19:23) Paid content vs Free Content (27:45) How prioritizing mental health can benefit your business (34:40) What’s next for Gingiber? (40:30) Advice from Stacie (43:20) Wrap up (44:35) Rapid fire Links Bryan Fittin Loren Lewis Gingiber Instagram Quotes “I have been trying so hard to like make a book deal happen for years. I’ve been trying to just force a lot of things, and as soon as I kind of exhaled a little bit and relaxed and just started kind of focusing on something else, all this really beautiful stuff started happening in my life.” (12:46) “You have to get really good as a creative of knowing, like, why you’re doing what you’re doing and let that be your guide for the decisions you’re making.” (18:17) “You want to give someone with your free content a quick win so that they walk away and really feel like, wow, something in my career shifted, or I have a new perspective that I didn’t have before, and they make the connection between you being the person that helped them get there.” (23:26)…

Rogue Creators

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Are You Using Landing Pages Wrong? Featuring Brad Alexander 40:24

4 years ago40:24

40:24

Shownotes (1:48) Introducing Brad (2:54) What are you obsessed with? (8:47) What is the purpose of a landing page? (12:54) Split testing and utilizing video (18:25) What needs to go on a landing page? (22:33) Landing pages vs websites (26:08) Tools and advice for building a landing page (33:06) Wrap up (34:55) Rapid Fire Links Bryan Fittin Loren Lewis Brad Alexander Clarity Always Wins Quotes “So a landing page, the purpose of it is to be very crisp, clean, simple, and it’s goal is to convert somebody to something very, very, very specific.” (9:50) “[A landing page] is an external sales tool that you pump a lot of money in to get in front of a lot of people that are very targeted, that are a targeted audience.” (10:41) “If you’re trying to use a landing page to compensate for nobody ever taking action on your website...then it’s probably a website problem, not a landing page problem.” (23:04)…

Rogue Creators

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How Does Content Marketing Drive Revenue? 28:06

4 years ago28:06

28:06

Shownotes (1:47) What are you obsessed with? (8:41) How does engagement affect revenue? (13:20) Reaching early-stage customers (17:12) Utilizing analytics (22:26) Wrap up (24:42) Rapid fire Links Bryan Fittin Loren Lewis Quotes “When it drives the bottom line, I mean, that is one of those things of, you have an insight into what your audience is looking for. And so, double down on that. Reproduce that again and again and again. Whether it was the guest, or you know, the image or graphic, or however it was created.” (9:06) “If you’re using your analytics to say, ‘Well, I got 57 likes on this comment,’ you’re not using your analytics well.” (18:13)…

Rogue Creators

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Creating Masterful Content for Your Audience with Wendy Covey 30:26

4 years ago30:26

30:26

Shownotes (2:25) What are you obsessed with? (6:46) Introducing Wendy Covey (10:30) Making good, shareable content (13:17) Underrated areas of content marketing (17:14) Written content is still important (18:29) Planning and repurposing content (21:36) 2021 social trends (24:01) What’s next for TREW Marketing (25:53) Wrap up Links Bryan Fittin Loren Lewis Wendy Covey TREW Marketing TREW Marketing Podcast TREW Marketing Resources Quotes “Both of us had spent our whole careers marketing to engineers and technical audiences. We knew the trade shows, the publications. We knew how to write for this audience. And so, we decided to narrow our focus and only work with technical audiences. And once we proclaimed that, our business took off. We have this saying, ‘you need to say no in order to grow,’ and it worked really well for us.” (8:02) “There’s this misconception that the video they create has to be top quality, and they just don’t recognize that authenticity is important. Giving a face to your brand is important, and there’s all different ways you can package video within your content.” (13:58)…

Rogue Creators

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Why Your CEO Should Be Involved in Your Content Marketing 33:34

4 years ago33:34

33:34

Shownotes (3:15) What are you obsessed with? (9:31) Why your CEO should participate in your content (12:43) How to involve your CEO in your marketing strategy (17:41) How human connection leads to buy-in (22:14) Listening to your audience (29:22) Raid fire Links Bryan Fittin Loren Lewis Rogue Creators Facebook Group Quotes “One of the core reasons to have your CEO involved is to cast vision behind the brand’s purpose. And I think it’s really interesting because I think a lot of people don’t understand, this is the reason that this company exists, or this is the reason that it’s still going.” (16:12)…

Rogue Creators

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How to Book More Guests on Your Podcast 27:34

4 years ago27:34

27:34

Shownotes (2:17) What are you obsessed with? (6:38) Finding the right guest for your podcast (8:43) Defining your four pillars (9:36) Asking someone to be on your podcast (17:02) Promoting your guests (21:21) Rapid Fire Links Bryan Fittin Loren Lewis Youtube Poddit MatchMaker Podcast Guests Quotes “We want to make sure that who we have on our show is not going to waste your time. We want to make sure that, you know, you’re giving that to us right now, like you’re listening to our podcast. We want to honor your time and make sure that’s valuable for you.” (7:56) “For some people, you know, it’s going to be from the intimidation perspective that they’ve never been on a podcast. Like you’re going to have to convince them. Other people, it’s a time issue. Why should I give up my time to be on your show? And so including that reason in there. This is how our show will bring value for you and your audience that you’re working with.” (11:04)…

Rogue Creators

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Social Trends You Need to Know for 2021 36:56

4 years ago36:56

36:56

Shownotes (2:10) What are you obsessed with? (8:44) Social shopping (12:34) User-generated content (17:22) Increase in voice and visual search (20:34) Podcast advertising (23:31) Clubhouse (29:11) Social media policies and posting in crisis Links Bryan Fittin Loren Lewis Quotes “If you are a brand who specifically sells products, you need to be very, very aware of [visual search engines] and make sure that your images are tagged correctly...This is where the world is moving.” (18:37) “A lot of people are now beginning to see what people have been saying for a couple of years. Podcasts are a big deal. They’re not going anywhere. There’s more coming out. And that you can actually monetize your podcast.” (20:44)…

Rogue Creators

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Growing Your Podcast Audience - I Am Northwest Arkansas Podcast 49:29

4 years ago49:29

49:29

Shownotes (1:37) What are you obsessed with? (10:05) Introducing Randy and I am Northwest Arkansas (18:57) Staying true to your podcast’s direction (29:02) How to promote your podcast? (39:06) How podcasting will evolve in the future (43:15) Wrap up (45:34) Rapid Fire Links Bryan Fittin Loren Lewis Randy Wilburn Encourage Build Grow I am Northwest Arkansas I am Northwest Arkansas Instagram Four Sigmatic No Compromise Podcast Quotes “I think it’s something that anybody, any creator needs to think about, right? I mean, when you create anything, I don’t care if it’s a podcast or artwork or whatever, you have to have a why behind it. And if the why iis not big enough, it’s going to be hard to do what you do.” (19:01) “It was a phrase I learned a long time ago. ‘It’s a pitiful frog that doesn’t praise its own pond.’ If you don’t like where you are, you need to get up and move. And if you do like where you are, then you need to dig your heels in and put some time in.” (31:29) “Even if you create a podcast and you get 500 downloads a week, or 500 download a month, that’s like you being in an audience with 500 people that are listening to what you have to say.” (42:22)…

Rogue Creators

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Generating Relevant Content with Jerra Nalley Toms of Leisurlist 44:26

4 years ago44:26

44:26

Shownotes (0:22) Intro (1:44) What are you obsessed with? (7:35) Leisurlist’s backstory (14:40) Leisurlist’s unique design (20:01) Using social media to give an insider view (23:45) Generating relevant content (27:59) Eat, See, Do with Leisurlist (31:57) What’s next for Leisurlist? (37:06) Wrapping up (38:43) Rapid Fire Links Bryan Fittin Loren Lewis Jerra Nalley Toms Leisurlist Leisurlist Instagram Leisurlist College Quotes “We just constantly want to iterate and be that go-to resource. And if you need something that we don’t have, please let us know, and you know, we want to solve that. So we’re constantly asking for feedback. It always helps us.” (13:56) “We try to customize our content as much as possible for our users. So if they go in, they create an account, they tell us what they’re interested in. We’re going to give them back, you know, events that match their interests.” (16:55)…

Rogue Creators

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In the Know- December Edition 25:52

4 years ago25:52

25:52

Shownotes (00:24) Intro (1:55) What are you obsessed with? (6:12) Spotify stories (9:48) LinkedIn stories (14:28) Extended TikTok videos (17:27) Wistia podcast hosting (20:21) User-generated content Links Bryan Fittin Loren Lewis Quotes “If you are a podcaster, in particular, you need to be watching what Spotify is doing, because they are a real powerhouse in the industry. They’re really pushing what Spotify can do, and I’m excited.” (7:55) “They are, like crazy, getting people to try to interact with these stories. You can get so much exposure right now for your business on LinkedIn, just by using one of their new features.” (14:01)…

Rogue Creators

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Master E-Commerce Marketing w/Robby Switzer & Daniel Stafford of Shopanova [Founder's Series] 32:45

4 years ago32:45

32:45

Shownotes (0:30) Intro (5:54) Shopanova’s backstory (12:10) What sets Shopanova apart (16:49) Company culture (21:56) What you communicate with your ads (26:11) Advice for people starting their own business (31:37) Wrap up Links Bryan Fittin Loren Lewis Daniel Stafford Robby Switzer Shopanova Shopanova Instagram Shopanova YouTube Quotes “I feel like if we could do it, knowing what we knew and building this out, like it should inspire anyone to be able to take those same steps and build a successful business.” (11:13) “It’s not going to be about us showing up and trying to just take a flat retainer, take their money, even though they might be willing to pay for those services. Maybe they need those services, but we really want to have this idea that we’re working together to create an awesome result together.” (14:59)…

Rogue Creators

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How to Monetize your Podcast with Patreon with Daniel Quin[Rebroadcast] 59:49

4 years ago59:49