Pinterest for Business: What You Need to Know

Rogue Creators

Shownotes

(1:31) What are you obsessed with?

(5:55) Introducing Gaonou

(10:44) Who can benefit from utilizing Pinterest?

(12:28) Myths about Pinterest

(13:56) Video on Pinterest

(15:42) Building a successful Pinterest strategy

(17:34) How do you drive people to your long-form content?

(19:42) Paid advertising on Pinterest

(21:32) What’s next for Gaonou?

(24:42) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Gaonou Lo

Quotes

“I think Pinterest is the perfect search engine social media platform for content creators and businesses to repurpose their content, whether that’s on Instagram or Facebook. I feel like Pinterest isn’t the first social media platform you go to, but it’s like the second.” (11:12)

“A lot of marketers think that Pinterest is for young people – It’s not. It services a lot of demographics.” (12:52)

“You just don’t want to put out any photo and any video [on Pinterest]. You really have to make sure you’re telling a story, and you want to have a hook in it so that the person that is looking at the content will want to click for more.” (13:10)

“Video is the king of content right now. It is literally driving so much traffic to brands’ websites and their social media accounts.” (14:27)

“Paid advertisement is such a huge part of social media. Of course, you can grow organically, but at the end of the day, I feel like paid media will always be the helper to get you a step forward.” (16:34)

“The rule of thumb is to pin 5-12 pins a day to kind of keep your account active so that your users are coming back to see what you’re pinning and drawing inspiration from you.” (17:20)

“Paid media is not too hard on Pinterest. And like I said, you just really have to have a strategy with it and make sure that you’re constantly pinning, even if you have paid media running too.” (20:40)

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