How This Roofer Makes More Profit at $4M Than Most Do at $10M with Aaron Rogers

Roofing Success

Most roofers chase big revenue goals...$5M, $10M, even $20M.
But Aaron Rogers from Pro Exteriors realized something shocking: His company made more net profit at $4M than most do at $10M.
In this episode, you'll hear:
- Why growing too fast can kill your margin
- What to track so your P&L actually means something
- How to build a lean team that stays happy and productive
- The “sweet spot” where profit and personal life thrive
- How Aaron uses his business as a tool to GIVE BACK — through his 501(c)(3) nonprofit, Hammers for Heart
Aaron gets real about burnout, chasing empty goals, and how he found purpose leading a mission-driven roofing company. If you want to make more money AND live a better life, this episode is for you.
👉 Ready to grow your business the smart way?
👉 Want to get off the revenue hamster wheel?
🔗 https://www.askproexteriors.com
Listen to the episode on Spotify & Apple Podcasts (257) 👇
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Chapters

1. Introduction to Aaron Rodgers (00:00:00)

2. Key Business Metrics for Contractors (00:10:15)

3. Profit vs Revenue Growth Lessons (00:17:39)

4. Finding Faith and Purpose (00:26:49)

5. Starting Hammers for Heart Nonprofit (00:38:19)

6. The You Ask the Pros Podcast (00:47:11)

7. Top Mistakes to Avoid as Contractors (00:52:47)