Stop Gambling with Your Ad Budget: Become the GC of Your Marketing with Adam Bensman

Roofing Success

Most roofers throw money at marketing and just hope it works.
But that’s like putting cash in a slot machine.
In this podcast, I’ll show you how to STOP gambling and START building a system that actually works.
You’ll learn how to:
- Know if your marketing is working
- Stop wasting money on junk leads
- Measure the 4 numbers that matter most
- Think like a GC (General Contractor) of your own marketing
- Take control — even if you’re not a “marketing guy”
I’ll also break down the BIGGEST money-wasting mistakes roofers make. (One member saved $121K just from what I shared!)
You’ll see why most roofing companies struggle with marketing… and how to flip it into your biggest growth engine.
If you want marketing that’s trackable, predictable, and gets results — this is for you.
P.S. The weak are getting crushed right now. Private equity. AI. Rising lead costs. This is your edge.
Want to stop going at it alone?
Links:
https://www.rsra.org
https://askadambensman.com/
🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-269
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- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
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- Day 41 Thrive: https://roofingpod.com/day-41-thrive
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Chapters

1. The Gambling Mindset in Marketing (00:00:00)

2. Adam Benzman's Marketing Background (00:03:47)

3. The Marketing Control System Explained (00:06:51)

4. Four Essential Marketing Metrics (00:15:12)

5. Creating Effective Marketing Messages (00:24:29)

6. The Four Ways to Get Customers (00:32:20)

7. Four Questions to Stop Bleeding Money (00:42:11)

8. Putting It All Together: Action Steps (00:51:09)