Go offline with the Player FM app!
CrossFit Affiliates: How to Save the Movement
Manage episode 472591375 series 2286904
CrossFit’s future depends on its affiliates—but right now, they’re struggling. The public message is that the brand is thriving, but behind the scenes, thousands of gym owners are fighting to stay afloat.
In today’s special episode, Chris Cooper explains why CrossFit affiliates are closing at an alarming rate and outlines what must change if CrossFit LLC wants to save them.
For years, CrossFit HQ said that great coaching would lead to strong businesses. But as Coop shares, great coaching is not enough: Affiliate owners need the tools and strategies to build financially sustainable gyms.
Coop outlines a plan to rebuild the affiliate program, starting with business education, real mentorship and leadership that prioritizes sustainable gym success over short-term revenue grabs.
If CrossFit is going to survive long term, the affiliate model has to change—tune in to hear Coop’s full plan.
If you missed the first two episodes in this special series, check them out via the links below.
Links
How to Save CrossFit
Q&A With Coop
Gym Owners United
Book a Call
1:48 - Clarify the mission
2:53 - Rebuild CrossFit media
5:53 - Prequalify “mentors” on the platform
7:44 - Track & publish affiliate metrics
9:50 - CrossFit business course?
1042 episodes
Manage episode 472591375 series 2286904
CrossFit’s future depends on its affiliates—but right now, they’re struggling. The public message is that the brand is thriving, but behind the scenes, thousands of gym owners are fighting to stay afloat.
In today’s special episode, Chris Cooper explains why CrossFit affiliates are closing at an alarming rate and outlines what must change if CrossFit LLC wants to save them.
For years, CrossFit HQ said that great coaching would lead to strong businesses. But as Coop shares, great coaching is not enough: Affiliate owners need the tools and strategies to build financially sustainable gyms.
Coop outlines a plan to rebuild the affiliate program, starting with business education, real mentorship and leadership that prioritizes sustainable gym success over short-term revenue grabs.
If CrossFit is going to survive long term, the affiliate model has to change—tune in to hear Coop’s full plan.
If you missed the first two episodes in this special series, check them out via the links below.
Links
How to Save CrossFit
Q&A With Coop
Gym Owners United
Book a Call
1:48 - Clarify the mission
2:53 - Rebuild CrossFit media
5:53 - Prequalify “mentors” on the platform
7:44 - Track & publish affiliate metrics
9:50 - CrossFit business course?
1042 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.