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CrossFit Games: Moving Beyond the Fittest on Earth

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Manage episode 472770504 series 2286904
Content provided by Chris Cooper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Cooper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Some CrossFit affiliate owners believe the CrossFit Games are a powerful marketing tool for their gyms.
But is that really true?
In this special episode of “Run a Profitable Gym,” Chris Cooper challenges the idea that the Games help affiliates and explores what must change to make them a win for more than just elite athletes.
Coop explains why Games exposure doesn’t translate to measurable benefits for affiliates and encourages CrossFit to look to other fitness competitions that are thriving.
He highlights what Hyrox, Spartan Races, the Rogue Invitational and fitness festivals such as the Arnold are doing well, and he explains how CrossFit can learn from them.
It’s time to rethink who the Games are really for. Tune in to hear Chris’ take.
If you missed any of the other episodes in this special series, check them out via the links below.
Links

How to Save CrossFit
Q&A With Coop
Save the Affiliate Movement
Gym Owners United
Book a Call
00:47 - The purpose of the Games
3:15 - Should HQ scrap the Games?
4:22 - Hyrox and Spartan
6:20 - The Rogue Invitational
7:43 - Fitness festivals

  continue reading

1043 episodes

Artwork
iconShare
 
Manage episode 472770504 series 2286904
Content provided by Chris Cooper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Cooper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Some CrossFit affiliate owners believe the CrossFit Games are a powerful marketing tool for their gyms.
But is that really true?
In this special episode of “Run a Profitable Gym,” Chris Cooper challenges the idea that the Games help affiliates and explores what must change to make them a win for more than just elite athletes.
Coop explains why Games exposure doesn’t translate to measurable benefits for affiliates and encourages CrossFit to look to other fitness competitions that are thriving.
He highlights what Hyrox, Spartan Races, the Rogue Invitational and fitness festivals such as the Arnold are doing well, and he explains how CrossFit can learn from them.
It’s time to rethink who the Games are really for. Tune in to hear Chris’ take.
If you missed any of the other episodes in this special series, check them out via the links below.
Links

How to Save CrossFit
Q&A With Coop
Save the Affiliate Movement
Gym Owners United
Book a Call
00:47 - The purpose of the Games
3:15 - Should HQ scrap the Games?
4:22 - Hyrox and Spartan
6:20 - The Rogue Invitational
7:43 - Fitness festivals

  continue reading

1043 episodes

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