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Harnessing the Power of Usage-based Pricing with Adam Howatson, CEO of LogiSense
Manage episode 461110607 series 3467080
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Dan Balcauski speaks with Adam Howatson, CEO of LogiSense. They discuss Adam's extensive journey in software, from founding his first company in high school to leading LogiSense. The conversation delves into the complexities of usage-based and outcome-based monetization, which LogiSense specializes in, and how it aids major enterprises. Adam shares practical examples, the advantages of transitioning to such models, and the necessary organizational changes. They also explore how Gen AI impacts monetization strategies and offer advice for CEOs considering a move to usage-based pricing.
00:31 Adam Howatson's Early Journey in Software
07:51 LogiSense and Usage-Based Monetization
10:27 Challenges in Usage-Based Pricing
15:00 Complexities of Usage-Based Monetization
24:04 Infrastructure for Usage-Based Revenue
39:06 Navigating Customer and Auditor Expectations
39:51 Building vs. Buying Monetization Infrastructure
40:46 Understanding Outcome-Based Pricing
42:10 Real-World Examples of Outcome-Based Monetization
46:33 Forecasting in a Usage-Based Model
55:24 Organizational Changes for Usage-Based Monetization
01:02:50 Future of Monetization and AI Impact
01:11:58 Rapid Fire Questions and Closing Thoughts
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