Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Content provided by Dan Sixsmith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Sixsmith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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198: Branding and Storytelling | Bruno Bertini of 8x8
Manage episode 470651582 series 1523502
Content provided by Dan Sixsmith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Sixsmith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this engaging conversation, Dan Sixsmith interviews Bruno Bertini, the CMO of 8x8, discussing the evolving role of the CMO in today's business landscape. Bruno shares insights on branding, storytelling in B2B, and the importance of customer experience. He emphasizes the need for CMOs to be business operators, bridging gaps between marketing, sales, and customer success. The discussion also touches on leadership styles, personal growth, and the significance of mentorship in shaping one's career. Bruno concludes with a powerful mantra: 'Enjoy being while becoming.'
Takeaways
Bruno Bertini emphasizes the importance of storytelling in B2B marketing.
The role of the CMO is evolving to become more integrated with business operations.
Building a brand in a commoditized market requires a focus on customer-centric messaging.
Effective marketing should be seen as a continuous process, not just a sales tool.
Leadership in marketing involves fostering a culture of trust and high expectations.
Mentorship plays a crucial role in professional development and growth.
The CMO should act as a glue between different departments within the organization.
Success is defined by continuous improvement and learning.
A strong company culture is essential for team dynamics and performance.
Enjoying the journey of growth is as important as the end goals.
Chapters
00:00 Introduction to Bruno Bertini and 8x8
02:17 The Role of Storytelling in B2B Branding
06:16 The Evolving Profile of the CMO
10:20 Marketing as the Glue in Organizations
20:13 Bruno's Personal Journey and Early Influences
27:47 The Duality of Creativity and Operations
28:53 Early Influences and Entrepreneurial Spirit
31:51 Transformative Experiences at Disney
36:24 Path to Leadership and Mentorship
39:45 Leadership Style and Team Dynamics
44:23 The Role of Mentorship in Growth
47:27 Defining Success and Continuous Improvement
51:43 Introduction to the Conversation
51:44 Exploring Key Themes
52:00 Introduction to Sales Dynamics
52:00 Understanding Customer Needs
192 episodes
Share
Manage episode 470651582 series 1523502
Content provided by Dan Sixsmith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Sixsmith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this engaging conversation, Dan Sixsmith interviews Bruno Bertini, the CMO of 8x8, discussing the evolving role of the CMO in today's business landscape. Bruno shares insights on branding, storytelling in B2B, and the importance of customer experience. He emphasizes the need for CMOs to be business operators, bridging gaps between marketing, sales, and customer success. The discussion also touches on leadership styles, personal growth, and the significance of mentorship in shaping one's career. Bruno concludes with a powerful mantra: 'Enjoy being while becoming.'
Takeaways
Bruno Bertini emphasizes the importance of storytelling in B2B marketing.
The role of the CMO is evolving to become more integrated with business operations.
Building a brand in a commoditized market requires a focus on customer-centric messaging.
Effective marketing should be seen as a continuous process, not just a sales tool.
Leadership in marketing involves fostering a culture of trust and high expectations.
Mentorship plays a crucial role in professional development and growth.
The CMO should act as a glue between different departments within the organization.
Success is defined by continuous improvement and learning.
A strong company culture is essential for team dynamics and performance.
Enjoying the journey of growth is as important as the end goals.
Chapters
00:00 Introduction to Bruno Bertini and 8x8
02:17 The Role of Storytelling in B2B Branding
06:16 The Evolving Profile of the CMO
10:20 Marketing as the Glue in Organizations
20:13 Bruno's Personal Journey and Early Influences
27:47 The Duality of Creativity and Operations
28:53 Early Influences and Entrepreneurial Spirit
31:51 Transformative Experiences at Disney
36:24 Path to Leadership and Mentorship
39:45 Leadership Style and Team Dynamics
44:23 The Role of Mentorship in Growth
47:27 Defining Success and Continuous Improvement
51:43 Introduction to the Conversation
51:44 Exploring Key Themes
52:00 Introduction to Sales Dynamics
52:00 Understanding Customer Needs
192 episodes
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Similar to Sales Is King
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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