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Bringing The Beauty Back To The Beauty Industry!
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Today we explore how to transform your salon by elevating your team from service providers to true beauty professionals who deliver meaningful transformations rather than just completing tasks.
• Beauty comes from the Latin word bellus, meaning "good"—we're in the business of creating goodness, not just performing services
• In today's market with one Starbucks for every 60 salons, technical skill alone isn't enough to differentiate your business
• A client story demonstrates how proper diagnosis turned an $80-90 updo appointment into multiple services and a 100% tip
• Most stylists aren't unmotivated—they're overwhelmed and need systems to guide their client interactions
• The three-step diagnosis system includes color analysis, face shape analysis, and lifestyle analysis
• Implementing this system leads to increased retail sales, natural service upgrades, higher rebooking rates, and improved team morale
• Salons need more beauty professionals who diagnose, recommend, and create trust—not just more service providers
Text "DIAGNOSE" to 469-283-5590 for our free three-step team training guide on how to implement this system in your salon this month.
Do you have a question for Salon Success Secrets Podcast?
Send a text or leave a voicemail at (469) 283-5590 or send us an email to [email protected]. We would love to hear from you.
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Listen to all the Salon Success Secrets podcasts anytime, anywhere here:
Chapters
1. Bringing The Beauty Back To The Beauty Industry! (00:00:00)
2. Redefining Beauty in the Industry (00:00:41)
3. Client Transformation Story (00:02:11)
4. The Diagnosis System Explained (00:06:33)
5. Building True Beauty Professionals (00:12:49)
6. Bringing Goodness Back to Beauty (00:15:44)
98 episodes
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