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Founding, Fundraising and Finding Balance in Parenthood with Heather Staff
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In this episode of Scale Sessions, hosts Tom Lavery and Nicola Anderson are joined by Heather Staff, co-founder of Street Group, to explore her journey from family-run roots to revolutionising UK property tech. Heather shares how her success was shaped by bootstrapping, sibling collaboration, and strong values. Learn how to scale while preserving culture, why direct mail still works, and how to juggle leadership with new parenthood. A must-listen for founders navigating growth, investment, and the realities of entrepreneurial life.
What you will learn:
- How bootstrapping enabled Street Group to maximise value before taking investment
- Why direct mail remains a powerful marketing tool, even for tech companies How to effectively co-found a business with family members
- Why trusting your gut instinct during hiring decisions can be crucial
- The value of building professional networks early
- Why transparent consumer-facing technology can enhance professional services businesses
- How to maintain company culture during growth
- The importance of selecting investors based on relationship building and alignment
Heather Staff co-founded Street Group, a pioneering property technology company transforming the UK estate agency sector. With a background in accounting from KPMG and deep family roots in real estate, she has successfully led Street Group alongside her brother Tom to serve over 4,000 estate agents. Known for developing innovative solutions, including Spector and Street.co.uk, Heather has revolutionised how estate agents operate through mobile-first technology and consumer-focused applications. After bootstrapping the company for eight years, she secured strategic investment while maintaining majority ownership, demonstrating her expertise in sustainable business growth.
Scale Sessions offers you straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-makers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.
Let’s start scaling.
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