Ep. 162 - Signage & Graphics ABM Hack! Targeting Strategy for US Retail Brands with 100+ Locations

Scrappy ABM

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8d ago 7:35

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In this episode of Scrappy ABM, host Mason Cosby responds to a newsletter audience question from Liana about developing an ABM (Account-Based Marketing) strategy for targeting large retail brands in the US with 100+ locations for retail store signage and graphics services.

Best Moments:

(00:32) Introduction to the newsletter audience program breakdown format
(00:50) Overview of Liana’s ICP, service, and goals
(01:02) Need for greater specificity in defining the target ICP
(01:35) Recommendation to narrow down “retail brands” to specific retail sectors
(02:20) Importance of identifying where the target audience “lives”
(03:03) Suggestion for showcasing before/after store walkthrough content
(03:51) Strategy for narrowing target list to a manageable number (around 50 companies)
(04:14) Leveraging existing customer relationships for referrals
(05:24) Value of geographical segmentation for in-person demonstrations
(06:30) Final recommendations on list size and targeting approach
(06:53) Invitation to subscribe to the Scrappy ABM newsletter

165 episodes

#Entrepreneur #Business #Marketing #Mason Cosby