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Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Ep. 163 - Get Specific With Your ABM! Practical Tips for Retail Signage & Graphics Target Accounts
Manage episode 478750507 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Scrappy ABM, host Mason Cosby responds to a newsletter audience question about launching an account-based marketing campaign for a company that designs retail store signage and graphics. Mason provides practical advice on how to refine target account selection and develop a more effective ABM approach.
Best Moments:
- (01:20) Introduction to audience member Liana’s ABM challenge for her retail signage business
- (01:35) The importance of getting more specific with ICP (Ideal Customer Profile) definition
- (02:24) Why narrowing down from “retail brands” to specific store types is crucial
- (03:06) Recommendation to focus on geographic regions to make targeting more manageable
- (03:43) Suggestion to showcase before/after store transformations as compelling content
- (04:24) Benefits of narrowing the target list to a manageable 50 companies
- (05:04) Personal example of directly texting prospects identified as best-fit customers
- (05:56) Recommendation to segment by organization size and specific roles
- (06:32) Strategy to focus on geographic-based programs with in-person demonstrations
- (07:29) Information about the Scrappy ABM newsletter for weekly ABM playbooks
165 episodes
Share
Manage episode 478750507 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Scrappy ABM, host Mason Cosby responds to a newsletter audience question about launching an account-based marketing campaign for a company that designs retail store signage and graphics. Mason provides practical advice on how to refine target account selection and develop a more effective ABM approach.
Best Moments:
- (01:20) Introduction to audience member Liana’s ABM challenge for her retail signage business
- (01:35) The importance of getting more specific with ICP (Ideal Customer Profile) definition
- (02:24) Why narrowing down from “retail brands” to specific store types is crucial
- (03:06) Recommendation to focus on geographic regions to make targeting more manageable
- (03:43) Suggestion to showcase before/after store transformations as compelling content
- (04:24) Benefits of narrowing the target list to a manageable 50 companies
- (05:04) Personal example of directly texting prospects identified as best-fit customers
- (05:56) Recommendation to segment by organization size and specific roles
- (06:32) Strategy to focus on geographic-based programs with in-person demonstrations
- (07:29) Information about the Scrappy ABM newsletter for weekly ABM playbooks
165 episodes
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Similar to Scrappy ABM
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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…
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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