The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Local SEO strategies you should be doing with Darren Shaw
Manage episode 446099590 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Join host Jack Chambers-Ward and special guest Darren Shaw, founder of Whitespark, as they dive into the latest in local SEO and Google Business Profile optimisation.
Discover key updates expected in 2025, innovative methods to enhance rankings, the impact of custom service entries, strategic use of Google Posts, and the importance of robust Q&A sections.
From optimising menu items for restaurants to leveraging photos and videos effectively, this episode is packed with expert insights and practical tips essential for SEO professionals and business owners.
Links to follow Darren
- Darren on LinkedIn: https://www.linkedin.com/in/darrenshawwhitespark/
- Whitespark on LinkedIn: https://www.linkedin.com/company/whitespark/
- Threads: https://www.threads.net/@darrenshawseo
- Website: https://whitespark.ca/
- YouTube: https://www.youtube.com/@WhitesparkCa
- Tiktok: https://www.tiktok.com/@darrenshawseo
Resources
- Local SEO ranking factors 2023 edition - https://whitespark.ca/local-search-ranking-factors
- Do Services in Google Business Profiles Impact Ranking? - Sterling Sky Inc
- Are Opening Hours a Local Ranking Factor? - BrightLocal
- Report: Menu items, busier businesses may be Google local ranking signals
- Google Vision AI: https://cloud.google.com/vision
- Website Title Tags and GMB Snippets
- Enter…the stuff zone: https://www.linkedin.com/posts/darrenshawwhitespark_perfect-title-tags-for-local-seo-activity-7065345429235781632-xGo1/
Chapters
- 00:00 Introduction
- 02:20 Sponsorship Shoutout: SE Ranking
- 03:54 Sponsorship Shoutout: Also Asked
- 05:19 Darren Shaw's Journey in SEO
- 06:31 Local Search Ranking Factors Update
- 09:43 Optimising Google Business Profile Services
- 18:23 Impact of Business Hours on Rankings
- 23:47 Menu Items and Local SEO
- 29:03 Multilingual Business Names for Local SEO
- 31:34 Mastering Google Posts: Common Mistakes and Best Practices
- 37:19 The Power of Videos and Photos in Google Business Profiles
- 44:53 Optimising Your Google Business Profile Q&A
- 50:18 The Controversy of Keyword Stuffing in Title Tags
- 57:07 Outro
305 episodes
Share
Manage episode 446099590 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Join host Jack Chambers-Ward and special guest Darren Shaw, founder of Whitespark, as they dive into the latest in local SEO and Google Business Profile optimisation.
Discover key updates expected in 2025, innovative methods to enhance rankings, the impact of custom service entries, strategic use of Google Posts, and the importance of robust Q&A sections.
From optimising menu items for restaurants to leveraging photos and videos effectively, this episode is packed with expert insights and practical tips essential for SEO professionals and business owners.
Links to follow Darren
- Darren on LinkedIn: https://www.linkedin.com/in/darrenshawwhitespark/
- Whitespark on LinkedIn: https://www.linkedin.com/company/whitespark/
- Threads: https://www.threads.net/@darrenshawseo
- Website: https://whitespark.ca/
- YouTube: https://www.youtube.com/@WhitesparkCa
- Tiktok: https://www.tiktok.com/@darrenshawseo
Resources
- Local SEO ranking factors 2023 edition - https://whitespark.ca/local-search-ranking-factors
- Do Services in Google Business Profiles Impact Ranking? - Sterling Sky Inc
- Are Opening Hours a Local Ranking Factor? - BrightLocal
- Report: Menu items, busier businesses may be Google local ranking signals
- Google Vision AI: https://cloud.google.com/vision
- Website Title Tags and GMB Snippets
- Enter…the stuff zone: https://www.linkedin.com/posts/darrenshawwhitespark_perfect-title-tags-for-local-seo-activity-7065345429235781632-xGo1/
Chapters
- 00:00 Introduction
- 02:20 Sponsorship Shoutout: SE Ranking
- 03:54 Sponsorship Shoutout: Also Asked
- 05:19 Darren Shaw's Journey in SEO
- 06:31 Local Search Ranking Factors Update
- 09:43 Optimising Google Business Profile Services
- 18:23 Impact of Business Hours on Rankings
- 23:47 Menu Items and Local SEO
- 29:03 Multilingual Business Names for Local SEO
- 31:34 Mastering Google Posts: Common Mistakes and Best Practices
- 37:19 The Power of Videos and Photos in Google Business Profiles
- 44:53 Optimising Your Google Business Profile Q&A
- 50:18 The Controversy of Keyword Stuffing in Title Tags
- 57:07 Outro
305 episodes
All episodes
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Similar to Search with Candour - SEO podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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