Are you getting the most out of your organic shopping feed? Join host Jack Chambers Ward as he sits down with returning guest Alex Wright, a managing partner for SEO at Dentsu, to uncover the untapped potential of organic shopping feeds in the ecommerce landscape. Learn about the importance of optimising your feeds, the pitfalls to avoid, and the b…

In this episode of Search With Candour, Jack Chambers-Ward is joined by Jarno van Driel to discuss the nuances of structured data, its significance in SEO, and its broader applications beyond search. The conversation ranges from how schema works with AI and large language models to how structured data aids in internal communication, impacts e-comme…

In this week's episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss the evolving landscape of search in the context of Large Language Models (LLMs), the challenges they bring, including A LOT of spam and how they are being manipulated in search. They talk about the potential future of AI search, and the implications for…

Jack Chambers Ward dives into the critical nuances of internal communication with renowned communications coach Salvatore Manzi. Salvatore shares valuable insights on the 'rule of 10 seconds' in business meetings, the importance of structure in creating genuine connections, and the method of speaking to the shared interests of your audience. They a…

In this episode, host Jack Chambers-Ward is joined by Harry Evans from Twelve Twenty Five to discuss the significance of incorporating video content into SEO and social media strategies for 2025. Together, they explore why video content is a game-changer, share practical tips to get started, and provide insights on engaging your audience effectivel…

Jack Chambers-Ward is joined by Ramon Eijkemanns to discuss how to calculate the value of SEO traffic and if SEO needs rebranding. They explore the value of SEO traffic, the potential need for rebranding within the industry, and how metrics like market share and opportunity cost are redefining the field. Ramon shares fascinating insights from his 2…

Jack Chambers-Ward sits down with Chris Ridley from Evoluted to discuss an innovative solution for managing SEO and PPC campaigns simultaneously.They explore how this tool can help businesses save money by avoiding search term cannibalisation. Chris shares insights on balancing organic and paid strategies, the importance of understanding SERP compe…

Jack Chambers-Ward sits down with Nick LerRoy to explore the landscape of SEO jobs in 2025. They discuss how job roles in the SEO industry have changed, the impact of AI, and key skills that will keep professionals relevant. Tune in for valuable insights on effective communication, personal branding, and navigating the job market in the ever-changi…

Jack Chambers-Ward is joined by Dana DiTomaso from Kick Point Playbook to discuss common mistakes seen in GA4 setups in 2025. Jack and Dana get into topics like the importance of proper tag manager setups, dealing with duplicate traffic, and strategies for better data filtering. Dana also shares horror stories from hundreds of GA4 audits and tips o…

Join Jack Chambers-Ward and guest Owain Lloyd-Williams on this week's episode of Search With Candour as they delve into transforming often dry and boring B2B content into fun and engaging material. They discuss the competitive nature of B2B industries, strategies for creating unique content, and the importance of thinking outside the box for impact…

Jack Chambers-Ward gathers an esteemed panel of SEO all-stars: Dawn Anderson, Jono Alderson, Myriam Jessier, and, the birthday boy himself, Chris Green. Together, they discuss the future of search, focusing on key topics such as the impact of AI mode, the evolution of search behaviour, and the transparency of data. Tune in for an insightful discuss…

Jack Chambers-Ward and Mark Williams-Cook explore all the latest updates from Google I/O 2025. There were some HUGE announcements, including AI mode, personalisation in search, and agentic search. The discussion also covers the challenges of tracking traffic from AI Mode, ads in AI Overviews and AI Mode on ad revenue, and the future of content crea…

Kobi Omenaka joins Jack Chambers-Ward to explore ways to find keywords for free. They discuss the benefits of using customer conversations, news trends, and various free tools like Google Keyword Planner and Search Console. The episode also delves into the importance of understanding search intent and maximising the impact of small, engaged communi…

Join Jack Chambers-Ward for a conversation with Greg Finn, co-founder of Cypress North and co-host of ⁨the fantastic Marketing O-Clock and It's New podcasts. The lads discuss what the next five years will look like for PPC Google Ads, SEO, and digital marketing. Greg shares insights on the evolving landscape of AI in search, the growing integration…

Jack Chambers-Ward is joined by Irina Papuc, co-founder of Galactic Fed, to discuss the intricacies of creating content that ranks well in LLMs and AI search engines. Irina has an extensive background in digital marketing (and even worked at CERN on the Large Hadron Collider!), offers valuable insights into optimising content for AI search and the …

Join Jack Chambers-Ward in this episode of Search with Candour as he sits down with Tom Winter from SEO Wind to discuss the future of SEO and AI agents. Discover how AI agents can optimise your workflow and solve problems using multiple tools. Tom breaks down the technical aspects and practical applications of AI in SEO, touching on keyword cluster…

In this week's episode of Search with Candour, Jack Chambers-Ward is joined by returning guest Matt Kohli. In his third appearance, Matt details his journey from being a freelancer to starting his own marketing agency, Fortitude Marketing. The conversation covers the challenges of transitioning roles, the importance of building a reliable team, lea…

Disclaimer: Sorry for the audio quality, technical difficulties meant we had to use our backup audio! Jack tried his best to fix it - we hope you can still enjoy the episode! Search with Candour and The SEO Mindset podcast bring you another amazing podcast event, live from Brighton! Sarah, Tazmin and Jack will be giving actionable tips and advice o…

Jack Chambers-Ward is joined by guest Grace Frohlich, SEO Senior Manager at Brainlabs, to explore how to map user journeys and understand customer paths in search. Grace also shares insights into using AI to create detailed user personas and map motivations behind searches and practical steps for tracking user journeys and keyword tagging to enhanc…

Jack Chambers-Ward and Mark Williams-Cook discuss the excitement and preparations for April’s BrightonSEO. Mark gives a preview of his talk, the duo pick some of the talks they’re looking forward to as well as the live podcast Jack is co-hosting with Sarah and Tazmin from the SEO Mindset podcast. The episode also delves into Dr. Pete Myers’ article…

Kaspar Szymanski, a former senior member of the Google Search Quality Team, joins Jack Chambers-Ward to discuss what’s important in SEO in 2025. They discuss cutting through the noise to focus on impactful strategies for businesses and cover topics ranging from the hidden value of server logs to a holistic approach to SEO. Links to follow Kaspar: W…

In this episode of Search With Candour, host Jack Chambers-Ward discusses the impact of AI on content creation with guest Erika Varangouli. They discuss how to stand out in an oversaturated market, the importance of brand consistency across channels, and the role of humour and distinct voice in marketing. The episode also touches on the challenges …

Join host Jack Chambers Ward as he sits down with Sam Torres and Tory Gray of Gray Dot Company. They delve into the intricacies of JavaScript and its impact on website migrations, discussing common issues, best practices, and how to navigate the technical landscape. This episode also touches on the existential dread that comes with the future of AI…

In this week's episode of Search With Candour, Jack Chambers Ward & Mordy Oberstein from Unify Brand Marketing cover how brands can set themselves apart in an increasingly noisy digital landscape. They discuss how brands can effectively manage their SERPs and audience perceptions. The episode explores the significance of brand mentions, scepticism …

In this episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss best practices for SEO pagination, a Google patent that targets spam tactics and a theory by Tabby Farrar about gaining links via citations in LLMs. Links 👉Follow Jack 👉Follow Mark 👉Check out AlsoAsked Chapters 00:00 Introduction 01:08 AlsoAsked Merchandise an…

Join host Jack Chambers-Ward as he sits down with SEO consultant and trainer Dani Leitner to discuss the complex world of building topical authority in the eyes of Google. Dani & Jack explore how Google might measure topical authority in the future, discuss the importance of recognising and addressing your audience's education level, and break down…

In this episode of the Search with Candour podcast, Jack Chambers-Ward is joined by special guest, @ItamarBlauer , Host of SEO Unplugged and Senior SEO Director at StudioHawk. They delve into the evolving landscape of search, focusing on Google’s recent challenges and the rise of AI-driven search platforms. Amidst the rapid advancements and shiftin…

In this episode of the Search With Candour podcast, host Jack Chambers-Ward and guest Stephen Schneider cover the importance of strong site structure, internal links, and conversion rate optimisation (CRO). They also discuss the role of user experience (UX) and how to leverage tools like Google Analytics 4 (GA4) and AI to enhance your content marke…

In this week's episode of Search with Candour, hosts Jack Chambers-Ward and Mark Williams-Cook share insights and initiate debates surrounding critical SEO topics. The dynamic duo discusses the role of consensus in SEO, particularly scrutinising how its interpretation affects how much users trust search engines. They delve into the value of technic…

Jack Chambers-Ward and Anu Adegbola, an international PPC consultant and paid media editor at Search Engine Land discuss the significance of SEO and PPC team communication and collaboration. They explore strategies for sharing insights, tools, and data, as well as aligning goals to navigate Google updates and improve overall digital marketing resul…

In this episode of Search With Candour, host Jack Chambers-Ward discusses the evolving value of backlinks in 2025 with guest Tamara Novitovic from Bazoom Group. They explore how link building strategies need to adapt, the impact of AI on SEO, and why backlinks remain crucial. The conversation covers which metrics matter for link-building and future…

In the first episode of 2025, host Jack Chambers-Ward is joined by Jamie Indigo, an expert in technical SEO and an overall delightful human being. Jamie guides Jack through the findings from the 2024 Web Almanac's SEO chapter including technical data changes over recent years, offering insights and predictions for the future. Jamie also highlights …

In this special episode of Search With Candour, hosts Jack Chambers-Ward and Mark Williams-Cook sit down with guests Arnout Hellemans, Yagmur Simsek, and Begum Kaya. Recorded in a brand new studio to celebrate the finale of Season 3, the panel discusses SEO industry highlights from 2024, and makes some SEO predictions for 2025. Topics include the r…

Jack Chambers-Ward and Mark Williams-Cook follow up on Mark's popular Search Norwich talk about conceptual models for SEO and his recent Google exploit discovery. Mark & Jack explore the details of the fascinating Google exploit, dissect the talk's key points, and answer questions from the community. The duo also preview next week’s big episode fea…

Jack Chambers Ward celebrates the near end of the year with a Spotify Wrapped-style recap of the podcast's top episodes from 2024. Jack highlights the top 10 most watched and listened to episodes, along with honourable mentions from throughout season 3. Sponsors ⁠Experience the evolution of SE Ranking⁠ ⁠Try Optmyzr - Made by PPC people, for PPC peo…

Join Jack Chambers-Ward as he discusses storytelling, copywriting, and content strategy with Will Slater, the creative content specialist at 43 Clicks North. Will uses his experience as a writer and photographer to explain how even bad ideas lead to great ones, the importance of curiosity, and the intricacies of creating content that resonates emot…

In this week's episode of Search with Candour, Jack Chambers-Ward is joined by Tomek Rudzki from ZipTie.dev to discuss AI overviews and their impact on SEO.Tomek shares insights on how AI overviews have risen in recent months, how AI overviews incorporate sources as well as the differences between traditional search results and AI overviews.Jack an…

Join host Jack Chambers Ward and special guest Amanda King as they delve into the intricacies of content hierarchy and content consolidation in this insightful episode of Search With Candour.Amanda and Jack finally meet to discuss the importance of getting content structure right, common mistakes to avoid, and the nuances of SEO best practices in 2…

In this bonus episode Search With Candour, Jack is joined by Steve Paine, the English-language marketing manager at SISTRIX to discuss breaking news on site reputation abuse and recent data insights. Steve & Jack explore the November core update from Google and its impact on website rankings with examples of affected websites such as Reddit, Forbes…

Jack Chambers Ward sits down with web data analyst Marco Giordano to discuss how to get the most out of your web data. Together, they delve into the intricacies of web analytics, covering topics such as incorporating crawl data, understanding GA4, leveraging BigQuery, and effectively communicating data insights to clients. Jack and Marco also discu…

Jack Chambers-Ward is joined by SEO veteran Noah Lerner for an in-depth discussion on the importance of critical thinking in SEO.Noah and Jack champion the structured, evidence-based approach to decision-making as well as discussing the challenges and pitfalls of problem-solving, and the essential skills needed to excel in SEO.Noah also brings real…

Join hosts Jack Chambers-Ward and Mark Williams-Cook as they tackle the latest SEO news and industry trends. In this episode, we'll cover the growing influence of AI in search, Google introducing AI-organised search results, personalised Google Shopping feeds, and the pitfalls of AI Overviews for finance queries and restaurant reviews. We also expl…

Join hosts Jack Chambers-Ward and Search With Candour Scream Queens, Myriam Jessier, and Stéphanie Walter, in this Halloween-themed episode packed with spooky surprises and valuable marketing insights. From e-commerce strategies and UX design to SEO tips and digital PR trends, you'll discover the scariest messages from your boss and the history of …

Join host Jack Chambers-Ward and special guest Darren Shaw, founder of Whitespark, as they dive into the latest in local SEO and Google Business Profile optimisation. Discover key updates expected in 2025, innovative methods to enhance rankings, the impact of custom service entries, strategic use of Google Posts, and the importance of robust Q&A se…

Join Jack Chambers-Ward from Search With Candour and Sarah and Tazmin from The SEO Mindset podcast in this special live episode from Brighton as they tackle career planning without the overwhelm. Recorded in front of a packed audience at in The Globe Room at Projects The Lanes, this episode discusses personal experiences in career development, stra…

Giulia Panozzo joins Search With Candour to discuss the neuroscience behind negativity bias. Giulia combines her knowledge of neuroscience and marketing to bring some fascinating neuromarketing insights to the podcast! Why do negative headlines get more clicks than positive ones? How does negativity bias affect the way we search? Why does one piece…

Maria Scheibengraf joins Jack Chambers-Ward to explain why localization is so important for your international SEO strategy. Direct translation just doesn’t work for SEO. You need to take culture and nuance into account when it comes to your international SEO strategies. Maria explains the common problems that many agencies and SEOs face with multi…

Eric Hoover joins the Search With Candour podcast this week to discuss how to use AI for SEO. Yes, we’re finally talking about AI tools in detail and how to integrate AI into your SEO workflow. Eric has recommendations for using AI and LLMs for keyword research, competitor analysis, content creation, ecommerce optimisation and if SearchGPT can ever…

Jack Chambers-Ward and Mark Williams-Cook reunite in the Candour studio to discuss the early reactions to SearchGPT, the helpful content update might not be what you think and how robots.txt can interact with redirects to cause indexing confusion. Links and resources SE Ranking SearchGPT research Combined SearchGPT analysis on SEJ The helpful conte…

Ashley Liddell joins Jack on this week's Search With Candour to discuss how social media is infiltrating SEO and Google. With the recent increase in UGC on the SERPs, aligning your social media and search strategies has never been more important. Sponsors SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start y…