Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Similar to Search with Candour - SEO podcast
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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Redefining SEO: The Future of Search and Discoverability with Ramon Eijkemans
Manage episode 493027617 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Jack Chambers-Ward is joined by Ramon Eijkemanns to discuss how to calculate the value of SEO traffic and if SEO needs rebranding.
They explore the value of SEO traffic, the potential need for rebranding within the industry, and how metrics like market share and opportunity cost are redefining the field.
Ramon shares fascinating insights from his 20+ years in search marketing, including how to better calculate and communicate the true value of organic traffic. They also discuss the impact of AI and LLM on search behaviour and consumer visibility. Plus, Ramon shares his unique Blade Runner story!
Don't forget to like, subscribe, and engage with the podcast!
Follow Ramon
- Website: https://eikhart.com/
- LinkedIn: https://www.linkedin.com/in/ramoneijkemans/
- Bluesky: https://bsky.app/profile/eikhart.com
Ramon’s Recommendations
- Mistral: https://mistral.ai/
- Self help Singh: https://www.youtube.com/@selfhelpsingh
Links
- Jack’s MMA fight for charity: https://justgiving.com/page/jack-chambers-ward
- Spotify: https://open.spotify.com/show/4AILSpWLI74daOhECb8Hm0?si=3e16881117234da5
- Apple Podcasts: https://podcasts.apple.com/gb/podcast/search-with-candour-seo-podcast/id1456880812
00:00 Introduction
04:57 Ramon Eijkemanns' Background
07:03 SEO Opportunity Cost
09:02 Market Share and SEO
11:05 Challenges in Calculating SEO Value
17:33 The Future of SEO and AI
39:18 Technical SEO Campaign Success
40:19 Rebranding SEO
41:35 The Evolution of SEO Practices
44:01 The Importance of Results Over Methods
44:45 Rebranding the SEO Profession
47:58 SEO Job Titles and Industry Perceptions
51:40 Client Expectations and Industry Trends
56:45 Blade Runner and the Journey into SEO
01:03:53 Ramon’s Recommendations
01:10:49 Upcoming Guests and Final Thoughts
322 episodes
Share
Manage episode 493027617 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Jack Chambers-Ward is joined by Ramon Eijkemanns to discuss how to calculate the value of SEO traffic and if SEO needs rebranding.
They explore the value of SEO traffic, the potential need for rebranding within the industry, and how metrics like market share and opportunity cost are redefining the field.
Ramon shares fascinating insights from his 20+ years in search marketing, including how to better calculate and communicate the true value of organic traffic. They also discuss the impact of AI and LLM on search behaviour and consumer visibility. Plus, Ramon shares his unique Blade Runner story!
Don't forget to like, subscribe, and engage with the podcast!
Follow Ramon
- Website: https://eikhart.com/
- LinkedIn: https://www.linkedin.com/in/ramoneijkemans/
- Bluesky: https://bsky.app/profile/eikhart.com
Ramon’s Recommendations
- Mistral: https://mistral.ai/
- Self help Singh: https://www.youtube.com/@selfhelpsingh
Links
- Jack’s MMA fight for charity: https://justgiving.com/page/jack-chambers-ward
- Spotify: https://open.spotify.com/show/4AILSpWLI74daOhECb8Hm0?si=3e16881117234da5
- Apple Podcasts: https://podcasts.apple.com/gb/podcast/search-with-candour-seo-podcast/id1456880812
00:00 Introduction
04:57 Ramon Eijkemanns' Background
07:03 SEO Opportunity Cost
09:02 Market Share and SEO
11:05 Challenges in Calculating SEO Value
17:33 The Future of SEO and AI
39:18 Technical SEO Campaign Success
40:19 Rebranding SEO
41:35 The Evolution of SEO Practices
44:01 The Importance of Results Over Methods
44:45 Rebranding the SEO Profession
47:58 SEO Job Titles and Industry Perceptions
51:40 Client Expectations and Industry Trends
56:45 Blade Runner and the Journey into SEO
01:03:53 Ramon’s Recommendations
01:10:49 Upcoming Guests and Final Thoughts
322 episodes
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Similar to Search with Candour - SEO podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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continue reading
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continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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Go offline with the Player FM app!
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