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Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Mapping user journeys with Grace Frohlich
Manage episode 475574316 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Jack Chambers-Ward is joined by guest Grace Frohlich, SEO Senior Manager at Brainlabs, to explore how to map user journeys and understand customer paths in search.
Grace also shares insights into using AI to create detailed user personas and map motivations behind searches and practical steps for tracking user journeys and keyword tagging to enhance search strategies.
Follow Grace
- Brainlabs: https://www.brainlabsdigital.com/
- Follow Grace on LinkedIn: https://www.linkedin.com/in/grace-frohlich/
- Grace's article on Wix: https://www.wix.com/seo/learn/resource/user-journey-map-for-seo
- Grace's Whiteboard Friday: https://moz.com/blog/chatgpt-customer-journey-whiteboard-friday
- Grace's talk at BrightonSEO: https://www.youtube.com/watch?v=a4_9Yj9yDUg
Chapters
00:00 Introduction to User Journeys
01:56 Sponsored by AlsoAsked
03:21 Introducing Grace Frohlich
04:31 Understanding User Journeys
07:16 The Importance of Search Intent
15:03 Creating Bespoke User Personas
20:16 Motivations and Non-Linear Journeys
25:49 Search Intent and Motivations
30:08 The Evolution of Search in 2025
30:22 Personalised and Conversational Search
32:33 Integrating Social Platforms into Customer Journeys
36:42 Milestones and Pain Points in User Journeys
46:32 Tracking and Organizing Search Data
54:34 Final Thoughts and Future Episodes
305 episodes
Share
Manage episode 475574316 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Jack Chambers-Ward is joined by guest Grace Frohlich, SEO Senior Manager at Brainlabs, to explore how to map user journeys and understand customer paths in search.
Grace also shares insights into using AI to create detailed user personas and map motivations behind searches and practical steps for tracking user journeys and keyword tagging to enhance search strategies.
Follow Grace
- Brainlabs: https://www.brainlabsdigital.com/
- Follow Grace on LinkedIn: https://www.linkedin.com/in/grace-frohlich/
- Grace's article on Wix: https://www.wix.com/seo/learn/resource/user-journey-map-for-seo
- Grace's Whiteboard Friday: https://moz.com/blog/chatgpt-customer-journey-whiteboard-friday
- Grace's talk at BrightonSEO: https://www.youtube.com/watch?v=a4_9Yj9yDUg
Chapters
00:00 Introduction to User Journeys
01:56 Sponsored by AlsoAsked
03:21 Introducing Grace Frohlich
04:31 Understanding User Journeys
07:16 The Importance of Search Intent
15:03 Creating Bespoke User Personas
20:16 Motivations and Non-Linear Journeys
25:49 Search Intent and Motivations
30:08 The Evolution of Search in 2025
30:22 Personalised and Conversational Search
32:33 Integrating Social Platforms into Customer Journeys
36:42 Milestones and Pain Points in User Journeys
46:32 Tracking and Organizing Search Data
54:34 Final Thoughts and Future Episodes
305 episodes
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Similar to Search with Candour - SEO podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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Go offline with the Player FM app!
