Third Party Marketing Strategies w/ Melissa Stiles of SAM

Self Storage Lab

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9M ago 59:06

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In this episode of the Self Storage Lab, the focus is on third-party management with a special emphasis on branding and marketing strategies. Melissa Stiles, Chief Marketing Officer at Storage Asset Management (SAM), joins the discussion to share her extensive experience and insights. Key topics include grassroots marketing, reputation management, word-of-mouth referrals, and digital marketing techniques. Melissa also elaborates on the role of influencers, the use of AI in marketing, and how to stay updated with evolving marketing tools. Additionally, Melissa talks about the importance of community-based strategies and handling reviews to enhance brand presence and customer experience.

Mentioned in this Episode

01:01 Melissa's Background and Unique Skills
03:44 Diving into Self Storage Marketing
05:07 Core Principles of Successful Marketing
07:34 Brand Awareness and Grassroots Marketing
14:42 Influencer Marketing in Self Storage (youtube, tiktok, instagram)
24:13 Data-Driven Marketing Decisions
31:12 Leveraging Local Relationships for Marketing
32:11 Exploring Geofencing and Micro-Influencer Strategies
33:54 Brand Differentiation and Hyperlocal Focus
39:05 Reputation Management and Review Strategies
47:14 Integrating AI in Business Operations

31 episodes

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