Hire a sales leader who builds & scales your team: The "Profit Partner" Model.

Sell For Scale - The Sales Playbook for Growth

Tired of hiring sales reps who disappear in 90 days or only ask for leads? As founders, we often look for closers, but what we truly need is a strategic partner who can build, lead, and scale our entire sales department alongside us.
In this episode of Sell For Scale, I introduce you to the "Profit Partner" concept. This isn't just another sales rep; it's a high-level sales operator who takes ownership and accountability for your entire sales system, driving consistent, predictable revenue. I'll reveal why common sales hiring cycles lead to frustration and how this model creates true alignment, helping your business scale past even $100K per month.
You'll discover the common mistakes founders make when trying to scale their sales team early on, alongside the profound impact of this unique sales leadership role on business growth and retention. I'll also share my 3-step framework to find and recruit a "Profit Partner," covering how to correctly position your opportunity, key questions to ask during the interview process, and the compensation model and onboarding plan that incentivizes long-term ownership.
Finally, I'll provide actionable steps to rewrite your sales rep description and start your search this week. If you're ready to build a robust sales machine that brings in consistent revenue without the stress of constant hiring and management, this episode is a must-listen.

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🧠 PS: If you're ready to build a sales machine without relying on superstar closers, DM me and let's talk frameworks.

Chapters

1. Introduction: The Need for a Co-Pilot, Not Just Closers (00:00:00)

2. The Common Cycle of Hiring Closers (00:00:22)

3. The Profit Partner Solution (00:00:43)

4. Case Study: Transforming a Trading Business (00:01:12)

5. Statistics and Insights on Sales Roles (00:03:07)

6. The Mistake Founders Make (00:03:45)

7. Three-Step Framework to Find a Profit Partner (00:04:54)

8. Step 1: Refine the Ask (00:05:01)

9. Step 2: Filter for Builders, Not Takers (00:05:21)

10. Step 3: Set a Clear Structure (00:07:50)

11. Next Steps and Final Thoughts (00:09:41)

12. Conclusion: Setting Up for Success (00:10:33)