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Before The Chorus
1 LIVE: Before the Chorus & Open Folk Present: In These Lines feat. Gaby Moreno, Lily Kershaw & James Spaite 33:58
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LikedOn June 25th 2025, in collaboration with Open Folk, we presented our first ever live interview event in Los Angeles. As Open Folk put it: "In These Lines is a live event where three artists each bring one song — not just to perform, but to explore. They sit down with Sofia Loporcaro, host of Before The Chorus, to talk about where the song came from, what it meant to write it, and what it still holds. Then they play it. Just the song, and the truth behind it." Find Open Folk on Instagram: @openfolkla Find Gaby on Spotify: https://open.spotify.com/artist/0K9pSmFx0kWESA9jqx8aCW?si=Wz4RUP88Qlm_RKs7QTLvWQ On Apple Music: https://music.apple.com/us/artist/gaby-moreno/472697737 Instagram: https://www.instagram.com/gaby_moreno/ Find Lily on Spotify: https://open.spotify.com/artist/0p0ksmwMDQlAM24TWKu4Ua?si=Bmdg-uIUTHu-zRUc_dqL3g On Apple Music: https://music.apple.com/us/artist/lily-kershaw/526884610 Instagram: https://www.instagram.com/lilykershaw/ Find James on Spotify: https://open.spotify.com/artist/3u50TPoLvMBXNT1KrLa3iT?si=OoLoq7ZTRZyUiytQcz0FsQ On Apple Music: https://music.apple.com/us/artist/james-spaite/905076868 Instagram: https://www.instagram.com/jamesspaite/ Subscribe: https://beforethechorus.bio.to/listen Sign up for our newsletter: https://www.beforethechorus.com/ Follow on Instagram: @beforethechoruspodcast & @soundslikesofia About the podcast: Welcome to Before the Chorus , where we go beyond the sounds of our favourite songs to hear the stories of the artists who wrote them. Before a song is released, a record is produced, or a chorus is written, the musicians that write them think. A lot. They live. A lot. And they feel. A LOT. Hosted by award-winning interviewer Sofia Loporcaro, Before the Chorus explores the genuine human experiences behind the music. Sofia’s deep knowledge of music and personal journey with mental health help her connect with artists on a meaningful level. This is a space where fans connect with artists, and listeners from all walks of life feel seen through the stories that shape the music we love. About the host: Sofia Loporcaro is an award-winning interviewer and radio host who’s spent over 8 years helping musicians share their stories. She’s hosted shows for Amazing Radio, and Transmission Roundhouse. Now on Before the Chorus, she’s had the chance to host guests like Glass Animals, Feist, Madison Cunningham, Mick Jenkins, & Ru Paul's Drag Race winner Shea Couleé. Learn more about your ad choices. Visit megaphone.fm/adchoices…
394: How To Set Boundaries With Clients By Managing Up
Manage episode 482941559 series 2843278
Content provided by Melvin Varghese, PhD and Melvin Varghese. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melvin Varghese, PhD and Melvin Varghese or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today’s session covers strategies for setting boundaries, managing client expectations, and raising rates. All of these tasks can be uncomfortable for clinicians, but we have expert tips for adjusting your mindset and understanding your value. Join us for more!
Our Featured Guest
Melody Wilding
Melody Wilding, LMSW, has been in the coaching space for the past few years, doing amazing work through speaking engagements, workshops, and coaching. She recently wrote Managing Up: How to Get What You Need From the People in Charge. “Managing up” refers to the process of navigating relationships and improving trust with people who have more power than you. We all want to lead well, but there are many opportunities to learn and improve in our leadership. Melody helps us discover how to set boundaries around our availability and tackle the uncomfortable process of raising rates. She shares the necessary mindset shifts to make in advocating for our value while keeping relationships intact, which is one of the most delicate situations for most clinicians.
You’ll Learn:
- The clinician’s role in setting boundaries while providing customer service
- Importance of understanding power dynamics as a clinician
- Practical strategies for managing client expectations with clarity
- Key conversation elements to “manage up,” beginning with alignment
- Why hesitancy is normal around raising rates: How to have “the money conversation”
- Difference in the value you’ve already provided vs. the potential ROI going forward
- Clear communication regarding raising your rates
- Mindset shifts to empower you to raise your rates
- Creativity in adding value for clients without increasing your live time with them
Resources:
Interested in becoming part of our affiliate program? Learn more!
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
Try Quiet Builder!
📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
300 episodes
ShareManage episode 482941559 series 2843278
Content provided by Melvin Varghese, PhD and Melvin Varghese. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melvin Varghese, PhD and Melvin Varghese or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today’s session covers strategies for setting boundaries, managing client expectations, and raising rates. All of these tasks can be uncomfortable for clinicians, but we have expert tips for adjusting your mindset and understanding your value. Join us for more!
Our Featured Guest
Melody Wilding
Melody Wilding, LMSW, has been in the coaching space for the past few years, doing amazing work through speaking engagements, workshops, and coaching. She recently wrote Managing Up: How to Get What You Need From the People in Charge. “Managing up” refers to the process of navigating relationships and improving trust with people who have more power than you. We all want to lead well, but there are many opportunities to learn and improve in our leadership. Melody helps us discover how to set boundaries around our availability and tackle the uncomfortable process of raising rates. She shares the necessary mindset shifts to make in advocating for our value while keeping relationships intact, which is one of the most delicate situations for most clinicians.
You’ll Learn:
- The clinician’s role in setting boundaries while providing customer service
- Importance of understanding power dynamics as a clinician
- Practical strategies for managing client expectations with clarity
- Key conversation elements to “manage up,” beginning with alignment
- Why hesitancy is normal around raising rates: How to have “the money conversation”
- Difference in the value you’ve already provided vs. the potential ROI going forward
- Clear communication regarding raising your rates
- Mindset shifts to empower you to raise your rates
- Creativity in adding value for clients without increasing your live time with them
Resources:
Interested in becoming part of our affiliate program? Learn more!
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
Try Quiet Builder!
📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
300 episodes
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1 ENCORE: When An Idea For An Online Course Comes From Therapy Sessions 41:20
41:20 Play Later Play Later Lists Like Liked41:20
Play Later Play Later Lists Like LikedMany therapists have created online courses or have thought about creating an online course. It’s one of the best ways to increase your visibility, establish your expertise, and expand your audience and impact in the world. The course creation journey is not an easy one, and it’s full of challenges and ups and downs. Join us for a transparent look at the process from today’s guest! Our Featured Guest Linda Murphy, MEd, MA, LMHC Linda Murphy is a group practice owner in Florida, and she’s a member of the STC Online Course Mastermind group for therapists. Linda is the founder of the Banana Man Society and the Relationship and Divorce Counseling Center. She developed her idea to create a course for dealing with a difficult person because she saw that topic come up often for her clients, and she realized over time that there had to be a better way to distill and share information beyond 1:1 therapy. She created “Banana Man” as a metaphor for dealing with a difficult person–and the Banana Man Society was born. In this session, Linda gives an open, honest look at her course creation journey, along with insights into how she refined her idea. She shares tips and strategies she has learned that might be helpful to others in the course creation process. Website You’ll Learn: How to embrace the mindset of connection, support, and collaboration How Linda realized in her first career, as a teacher, that connection is more important than content How Linda developed the idea for her online course The origins of Banana Man as a metaphor for options in dealing with difficult people Why Linda created an animated video of the Banana Man story (through the STC Mastermind group) Linda’s best tips for others about creating a successful online course: Lean into who you are and be authentic. Market yourself and be creative with social media. Where Linda sees her course going in the future with a specifically targeted niche Linda’s thoughts about the impact and benefits of the STC Online Course Mastermind group Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind .…
1 ENCORE: How To Optimize Your LinkedIn Profile 28:34
28:34 Play Later Play Later Lists Like Liked28:34
Play Later Play Later Lists Like LikedToday’s session is in response to a frequent question about optimizing your LinkedIn profile. I don’t pretend to be a LinkedIn expert, but I have learned some valuable lessons in the past two years of using this platform. As I share screens and info with you today, you may find it more helpful to watch the YouTube video rather than simply listen to the audio. So many people are curious about LinkedIn and how to use it best, so I’m happy to share some of my insights today! You’ll Learn: View your profile as a landing page, not a sales page. Tips for your banner ( Canva is a great resource!), profile picture, text, and graphics My philosophy when trying something new: “Get going, get good, and then get smart.” Including credibility and social proof in your LI profile Beware of playing the analytics game! Taplio is a great resource for scheduling LI posts. Structure your “About” section with an emphasis on storytelling. Gauge your level of engagement with your ideal client. Be clear and simple about your call to action. Connect with your audience on a deeper level through your “Featured” section. Thoughts about maximizing the impact of your “Activity” section Tips for other sections on your LI profile Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind .…
1 ENCORE: The Beginners Guide To Launching A Course Affiliate Program 20:28
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Play Later Play Later Lists Like LikedCreating an affiliate program for your online course can make a huge difference in your sales, but there are important things to consider. Being ready to start an affiliate program has prompted me to ask for a lot of advice from creators whose values align with mine. Do you want to know what they told me? Join me for this episode to learn more! You’ll Learn: My explanation of the basics of an affiliate program and how it works 5 things successful creators told me to think about: Start with a small group of beta testers and get their valuable feedback. (I’m starting with a group of four people.) Establish your affiliate’s tax status from the start. (You’ll need to fill out the proper forms.) Set up auto payouts and refunds. (Take advantage of systems that make these processes easier. We use Kartra .) Think of your course as a way to build a “microphone” for your student, their message, and their social media/email marketing. (This makes it easier to bring in affiliate income.) Consider the 80/20 principle. The top 80-90% of your sales will come from the top 20% of your affiliates. (Ask, “What can I create to fuel the top 20% of my affiliates?”) Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
1 ENCORE: 7 Daily Habits That Changed My Relationship With My Podcast (And Made It Sustainable) 25:26
25:26 Play Later Play Later Lists Like Liked25:26
Play Later Play Later Lists Like LikedIf you've ever thought about starting a podcast but felt overwhelmed by the idea of keeping it up long-term, this episode is for you! Whether you're still dreaming of launching or you've already started and are feeling burnout, I'm here to share the habits that have completely transformed my approach to podcasting. Podcasting can be an incredibly powerful tool to extend your reach and grow your impact beyond the therapy room, but without a sustainable strategy, it’s easy to get caught up in the chaos. In today’s episode, I'll walk you through the 7 simple yet impactful habits that have changed my relationship with podcasting and made this endeavor sustainable for the long haul. Get ready to hear how you can implement these practices into your own podcasting journey and finally create a process that works for YOU! You’ll Learn: 7 habits that have changed everything for me: Design for longevity, not growth. Learn how I structure my podcast schedule around the life I want. Capture ideas daily. I use a private Slack channel to keep podcast ideas and give me a pipeline of new content. Follow a repeatable episode outline. Establish a framework for solo and guest episodes, and use solo episodes to invite people to your products and services. Batch record on off-months. I record January and February episodes in November and December and keep 3-6 episodes “in the bank” to create a buffer and flexibility. Warm up my voice and energy before recording. There are simple habits (tea, deep breathing, diction exercises, etc.) that work to help me treat my podcast like a speaking engagement. Promote my own offers first, and not just sponsors. Research shows that podcasters are the most trusted media personalities, and inviting people in through dynamic ads is a game changer. (Check out Captivate and the discount available for STC listeners.) Engage with listeners on a regular basis. Ask listeners what topics they want you to cover. Podcasting is not a one-way street! Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
1 ENCORE: Is Your Course Idea Any Good? Here’s How To Tell 20:27
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Play Later Play Later Lists Like LikedHow do you know if your idea for an online course is a good one? Today’s session kicks off a three-part series about online courses and how to build a sustainable online course as a therapist. The most common question I get is about ideas for online courses. If you’ve thought about launching an online course but have some hesitancy, this episode will be helpful for you. I remember going through the dilemma of choosing course ideas and wondering which ones are good. It was overwhelming, but I found a way to determine if a course idea is good, and I’m sharing what I’ve learned. You’ll Learn: The best course ideas aren’t invented but are discovered in the questions your people are already asking. Three anchors for validating a good course idea: Your audience is already dropping clues. Pay attention to how you are seen as an expert. If someone asks you the same question three times or more, that’s a signal. Validate before you build. Don’t spend time creating slides without validating your idea. Put together a poll or Google form to get feedback. ( Fathom.video is a helpful resource!) Don’t chase what’s trending; choose what’s enduring. Ask, “Will this course idea still be relevant 10-15 years from now?” Use AI tools to gather information. If you’re looking for a great free resource about your online course, check out our Course Creator Starter Kit . Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
1 ENCORE: When An Idea For An Online Course Comes From Therapy Sessions 41:39
41:39 Play Later Play Later Lists Like Liked41:39
Play Later Play Later Lists Like LikedMany therapists have created online courses or have thought about creating an online course. It’s one of the best ways to increase your visibility, establish your expertise, and expand your audience and impact in the world. The course creation journey is not an easy one, and it’s full of challenges and ups and downs. Join us for a transparent look at the process from today’s guest! Our Featured Guest Linda Murphy, MEd, MA, LMHC Linda Murphy is a group practice owner in Florida, and she’s a member of the STC Online Course Mastermind group for therapists. Linda is the founder of the Banana Man Society and the Relationship and Divorce Counseling Center. She developed her idea to create a course for dealing with a difficult person because she saw that topic come up often for her clients, and she realized over time that there had to be a better way to distill and share information beyond 1:1 therapy. She created “Banana Man” as a metaphor for dealing with a difficult person–and the Banana Man Society was born. In this session, Linda gives an open, honest look at her course creation journey, along with insights into how she refined her idea. She shares tips and strategies she has learned that might be helpful to others in the course creation process. Website You’ll Learn: How to embrace the mindset of connection, support, and collaboration How Linda realized in her first career, as a teacher, that connection is more important than content How Linda developed the idea for her online course The origins of Banana Man as a metaphor for options in dealing with difficult people Why Linda created an animated video of the Banana Man story (through the STC Mastermind group) Linda’s best tips for others about creating a successful online course: Lean into who you are and be authentic. Market yourself and be creative with social media. Where Linda sees her course going in the future with a specifically targeted niche Linda’s thoughts about the impact and benefits of the STC Online Course Mastermind group Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
1 ENCORE: What I Learned from Creating a Course for CEUs with Matthew Bierds 39:54
39:54 Play Later Play Later Lists Like Liked39:54
Play Later Play Later Lists Like LikedMany of us have thought about creating continuing education courses and wondered how the process works and what factors are involved. Who better to learn from than someone who has successfully done this? Being successful in creating CEU courses requires innovation, creativity, and an entrepreneurial spirit. Join us for informative insights from today’s guest! Our Featured Guest Matthew Bierds Matt Bierds, from Duke City Counseling, is a licensed professional counselor, course creator, and professional speaker who does in-person and virtual counseling and LPC supervision in Texas and New Mexico. As far back as ten years ago, Matt realized that the world of online education was expanding, and he recognized the potential for LPCs in the field of online courses. After jumping into this arena, Matt went through a “failing forward” phase before making a few tweaks and creating a course for LPC supervisors. In today’s session, Matt shares the lessons learned along his fascinating journey and the mistakes and successes that have brought him to where he is today. Matt's Website You’ll Learn: Matt’s wisdom: “I learned the hard way that selling general continuing education courses online is pointless and a waste of time and money.” The value in pivoting and niching down when something isn’t working Discovering the sweet spot: How Matt created a course designed for a specific person in a specific situation Course creation is successful when you see the need and solve the pain point. Matt’s path to building trust and cultivating repeat customers The progression and development of Matt’s 40-hour course and 6-hour refresher courses The challenges in maintaining compliance and navigating changes in licensing requirements Course creation challenges: creating content and incorporating more video interaction and student engagement Matt’s biggest mistakes and successes in marketing his courses Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
1 ENCORE: If I Were Launching An Online Course Soon, I'd Do This... 30:58
30:58 Play Later Play Later Lists Like Liked30:58
Play Later Play Later Lists Like LikedHere we are, all set for the final episode of 2024. We will fill the next few weeks with replays of popular episodes and be back in 2025 with exciting new episodes. During this hiatus, I’ll be using these “Walden months,” as I call them, for extra rest and taking time to work on specific projects, like my online course. If you are considering launching an online course, today’s episode is for you! I’ve learned a lot over the last 9 years as a course creator, and I’m sharing an honest look at my biggest lessons learned and what I would tell anyone on this course creation path. You’ll Learn: 5 things I want to share about launching an online course: Focus on what you already know and love to teach. (Stay within your niche!) Hear my thoughts on course creation and AI. Start small and build slowly. (Think about your “value ladder.”) Think about recurring offers related to your course. Validation is non-negotiable. (Validate your course idea before you proceed.) Download the free Course Creator Starter Kit . Embrace the tech, but don’t let it overwhelm you. Start with “good enough,” and upgrade your sound, lighting, and camera when you can. Hear my recommendations for basic tech for someone just starting out in course creation. Take a “defaulting to action” perspective rather than waiting for perfectionism. Build your audience early. Don’t wait until your course launch to build your email list. Use social media and discovery platforms. Use these affiliate links for more information: Teachable , ConvertKit , and Cartra Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
1 396: Designing a Life-First Business In An Uncertain World 11:24
11:24 Play Later Play Later Lists Like Liked11:24
Play Later Play Later Lists Like LikedToday’s topic is at the heart of the Quiet Builder philosophy. The question is, “How do we design a business that supports our lives, not swallows it?” This becomes increasingly important as the world grows more uncertain and our responsibilities grow daily. This episode is for anyone building a business that fits into real life, and not the other way around. You’ll Learn: My pandemic story of stepping back and reassessing my business 3 anchors for building a life-first business in an uncertain world: Design for margin, not maximum. Clarity comes from creating margin, not hustling. Designing for margin is how we stay well enough to serve others. Build products that don’t require your constant presence. Design for asymmetry, where value isn’t tied to one-to-one time. A life-first business scales impact, not just hours. Plan around what you can’t plan for. Your business should be designed to absorb disruption, not collapse under it. Strategies that work for me are “Walden months,” a hard growth ceiling on STC, and allowing maximum flexibility to travel when loved ones need extra help. To sum up today’s topic: “A resilient business doesn’t break when life happens; it bends with grace.” Need help in this area? Check out 50 Free ChatGPT Prompts for Quiet Builders on our website. Sign up here for our new newsletter, The Quiet Builder , that comes out twice monthly. Free Resources for Quiet Builders, Podcasters, and Course Creators Validate Your Online Course Idea Get our free 7-day email course for therapists sellingthecouch.com/coursekit Start Podcasting as a Thought Leader Watch our free workshop on using podcasting to build authority sellingthecouch.com/podcastingworkshop The Quiet Builder Newsletter A $97/year premium newsletter for thoughtful therapists, founders, and leaders sellingthecouch.com/quietbuilder Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
1 395: Building a Private Practice Around The “Nice Guy Syndrome” Niche 32:03
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Play Later Play Later Lists Like LikedToday’s session focuses on therapy work with men who struggle with “nice guy syndrome.” If you aren’t familiar with the term or wonder how that niche works in a private practice, join us to learn more! Our Featured Guest Jonathan Rudiger, PsyD Jonathan Rudiger is a licensed psychologist who lives and works in the Nashville, TN, area. He was one of my clinical supervisors when I was at Vanderbilt, and he’s become a dear friend and mentor who helped shape me into who I am today. Besides his time at Vanderbilt, he has spent a number of years working at the VA and in various capacities in private practice. One of his areas of focus is with clients with “nice guy syndrome,” and he’s sharing about his work in this conversation. We will take a look at this unusual niche through a clinical lens and a business perspective. We wrap up with common mistakes therapists make when working with men who present as “nice guys” but are actually in a lot of pain. LinkedIn (Website coming soon!) You’ll Learn: Jonathan’s path to finding a niche and designing a private practice around it Characteristics of the “nice guy syndrome” and typical patterns in relationships Issues inherent in “nice guy syndrome” include low self-esteem, shame, fear of rejection, and a fundamental dishonesty with themselves. Niching down defines the best space for your work and the place with the least chance of burnout. Going from a clinical explanation to real-world language in marketing (Storytelling is key!) Framing psychotherapy with storytelling empowers people to tell their stories. Common mistakes therapists make when working with “nice guy syndrome” clients: They assume that the nice demeanor means things are okay. Neglecting the role of shame Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
1 394: How To Set Boundaries With Clients By Managing Up 36:26
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Play Later Play Later Lists Like LikedToday’s session covers strategies for setting boundaries, managing client expectations, and raising rates. All of these tasks can be uncomfortable for clinicians, but we have expert tips for adjusting your mindset and understanding your value. Join us for more! Our Featured Guest Melody Wilding Melody Wilding, LMSW, has been in the coaching space for the past few years, doing amazing work through speaking engagements, workshops, and coaching. She recently wrote Managing Up: How to Get What You Need From the People in Charge . “Managing up” refers to the process of navigating relationships and improving trust with people who have more power than you. We all want to lead well, but there are many opportunities to learn and improve in our leadership. Melody helps us discover how to set boundaries around our availability and tackle the uncomfortable process of raising rates. She shares the necessary mindset shifts to make in advocating for our value while keeping relationships intact, which is one of the most delicate situations for most clinicians. Website and Book You’ll Learn: The clinician’s role in setting boundaries while providing customer service Importance of understanding power dynamics as a clinician Practical strategies for managing client expectations with clarity Key conversation elements to “manage up,” beginning with alignment Why hesitancy is normal around raising rates: How to have “the money conversation” Difference in the value you’ve already provided vs. the potential ROI going forward Clear communication regarding raising your rates Mindset shifts to empower you to raise your rates Creativity in adding value for clients without increasing your live time with them Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
1 393: Is Your Course Idea Any Good? Here’s How To Tell 17:58
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Play Later Play Later Lists Like LikedHow do you know if your idea for an online course is a good one? Today’s session kicks off a three-part series about online courses and how to build a sustainable online course as a therapist. The most common question I get is about ideas for online courses. If you’ve thought about launching an online course but have some hesitancy, this episode will be helpful for you. I remember going through the dilemma of choosing course ideas and wondering which ones are good. It was overwhelming, but I found a way to determine if a course idea is good, and I’m sharing what I’ve learned. You’ll Learn: The best course ideas aren’t invented but are discovered in the questions your people are already asking. Three anchors for validating a good course idea: Your audience is already dropping clues. Pay attention to how you are seen as an expert. If someone asks you the same question three times or more, that’s a signal. Validate before you build. Don’t spend time creating slides without validating your idea. Put together a poll or Google form to get feedback. ( Fathom.video is a helpful resource!) Don’t chase what’s trending; choose what’s enduring. Ask, “Will this course idea still be relevant 10-15 years from now?” Use AI tools to gather information. If you’re looking for a great free resource about your online course, check out our Course Creator Starter Kit . Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
1 392: Insurance Denials and Rejections: Why Do They Happen, and How Do You Fix Them? 35:36
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Play Later Play Later Lists Like LikedAre you a clinician in private practice who has considered taking insurance–but you just aren’t sure? Maybe you already take insurance, but are overwhelmed with navigating denials and rejections. Either way, today’s session is packed with helpful information and strategic tips. Join us to learn more! Our Featured Guest Jeremy Zug Jeremy Zug is a partner at Practice Solutions , which offers support and insurance billing for therapists and private practices. Their mission is to partner with and empower providers to focus on patient care by removing the burden of billing. Jeremy shares information about denials and rejections, the difference between the two, and how to fix them. He also shares the top three reasons for denials and rejections. We are thrilled to welcome Jeremy as a returning guest to STC! Practice Solutions You’ll Learn: What is a denial? The tricky layers of denials What is a rejection? (This is better than a denial and is usually fixable in a short amount of time.) Assessing your risk tolerance (low, medium, or high?) Fact: Some insurance companies are easier to work with than others. (Check their denial rates!) Insurance companies’ tactics to “control the spend” Jeremy’s advice about denials and appeals, especially for solo practitioners The top three reasons for denials: duplicate claim and service, coordination of benefits, and “denied for medical necessity” The top three reasons for rejections: credentialing issues, patient demographics, and “modifier inconsistent with place of service” The top actions therapists can take to fix denials and rejections: track them, look for a pattern/cause, and manage your insurance mixture An overview of Practice Solutions and their services (book, billing, and billing department support) Use this link for 20% off any of their services for STC listeners! Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
Today’s session revolves around the phrase “quiet builder.” We are discussing the concept behind this phrase, as well as why this mindset is so vitally important in this day of political uncertainty, escalating AI technology, etc. You may wonder how you can build something meaningful without being loud, fast, and constantly online, and I honestly think about this concept very often. When I started Selling the Couch in 2015, I knew that I didn’t want to build my business like everyone else; my definition of success differs from what society pressures us to do to be successful as entrepreneurs. I wanted to embody a more holistic definition of success and well-being, and my purpose remains much bigger than simply building a successful business. Join me as we explore the idea of being a quiet builder. You’ll Learn: 3 Marks of a Quiet Builder: Quiet builders create from depth, not noise. They focus on long-form content. Quiet builders design their businesses around their lives, not the other way around. They ask, “How do I build something I won’t resent 5-10 years from now?” Building with “margin” has become my goal. Quiet builders play the long game. They focus on timeless principles, like service, trust, and consistency as they look to cultivate a legacy. For building a values-driven, life-first business that goes against hustle culture messaging, join our new premium newsletter that is published twice monthly. Learn more about The Quiet Builder Newsletter . Resources: Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . Want to launch your podcast? Please check out our free podcasting workshop called from Therapist To Thought Leader: Why Podcasting Could Be Your Next Big Move at https://sellingthecouch.com/podcastingworkshop Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
Welcome to this session about AI and SEO, very relevant topics to consider in today’s world of constantly evolving technology. SEO is what most clinicians have focused on for many years, but the online world is changing rapidly in the face of new advancements in AI. With these advances come new levels of fear, excitement, and uncertainty about AI’s role in content creation, SEO, and more. If you feel lost and need direction around these topics, today’s podcast session will be helpful and informative. Our Featured Guest Mary Walker Mary Walker is the new owner of Simplified SEO Consulting, a firm dedicated to helping therapists and other professionals grow their practices through strategic search engine optimization. In this conversation, Mary explains how AI is enhancing SEO, how she sees website SEO evolving with AI, and some of the biggest mistakes therapists make with SEO and AI. Simplified SEO Consulting You’ll Learn: Words of encouragement to clinicians about SEO Ways that AI is enhancing SEO (what we need to understand) Thoughts on changing your perspective if you’ve been fearful of AI Benefits of using social media and AI searches together Mary’s tips for maximizing SEO content on all platforms (Find out why YouTube is her #1 choice!) Don’t discount the effectiveness of video posts to share content and engage with your audience. Wisdom in balancing the frequency of social media posts and using AI tools to repurpose existing content (Mary recommends Pictory AI for easy video creation.) The scoop on schema markup–what it is and what it does (Find out more at schema.org .) Top SEO mistakes therapists make in the world of AI: Resisting change and being unwilling to adapt Writing content at a higher level, which AI doesn’t like Learn more about SEO with a free course and YouTube video series. Click here. Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
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1 389: Why Podcasting Is Still One Of The Best Ways For Therapists To Build A Trusted Voice 16:57
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Play Later Play Later Lists Like LikedWelcome! Today’s session kicks off a two-part series on podcasting for therapists. Today’s focus is on how podcasting can help you build something bigger than just a business and help establish you as a trusted voice that resonates far beyond the therapy room. If you are a therapist who has been wondering whether it’s time to expand your reach, this episode is for you. As I’ve grown as a podcaster, I’ve learned lessons about thinking of this skill set as a tool for reaching far beyond clinical work in serving others and growing a business. Even though I was initially surprised that people would even listen to my podcast, I’ve come to understand that podcasting for me wasn’t just about sharing content. It is simply “credibility building” in slow motion, but it’s not the loud credibility that permeates social media. It is the quiet kind that is built through consistency, trust, and service. You’ll Learn: In a noisy world, depth builds trust, and podcasting creates space for depth. Three ideas about using podcasting to build your thought leadership: Thought leadership begins with trust, and podcasting builds trust–one episode at a time. People follow voices that they trust, and podcasting gives them the time and space to be human and not just polished. Authenticity is a strength! Podcasting helps you organize and articulate your ideas. You learn to refine frameworks, language, and points of view. Podcasting positions you as a thoughtful voice in a noisy world. You don’t need to be the loudest; you need to be the most aligned. Going viral and building a massive audience has a lot of downsides. Therapists who podcast consistently become trusted voices. Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
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Welcome to a new season of STC after a break of several weeks. I’m excited to be back with new sessions! Today’s topic to explore is the all-important question of why some offers sell well and others flop. I’m joined by my friend Prerna Malik! Our Featured Guest Prerna Malik Prerna has worked with well-known entrepreneurs like Pat Flynn as a conversion copywriter. She and I connected on LinkedIn, and I immediately saw that she comes from a place of integrity and wisdom. In this session, we discuss what offers are and the top three conversion secrets that make offers sell like crazy. You’ll find our conversation informational and inspirational. Prerna's Website and Free Email Course You’ll Learn: What is an offer? (and what is it not?) Five key elements to an offer: The core offer Your unique mechanism Trust builders Desire drivers Objection demolishers Prerna’s top three conversion secrets to strong offers: Lead with emotion, simplicity, and clarity. Use specific messaging and positioning. Use user-based urgency. Maximizing the impact of your copy on your audience The most common mistakes entrepreneurs make in their offers A conversion mistake most people make without realizing it Thoughts on bonus offers: “Every bonus should have a purpose; otherwise, it’s just fluff.” Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
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Selling the Couch
1 ENCORE: 7 Daily Habits That Changed My Relationship With My Podcast (And Made It Sustainable) 23:00
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Play Later Play Later Lists Like LikedIf you've ever thought about starting a podcast but felt overwhelmed by the idea of keeping it up long-term, this episode is for you! Whether you're still dreaming of launching or you've already started and are feeling burnout, I'm here to share the habits that have completely transformed my approach to podcasting. Podcasting can be an incredibly powerful tool to extend your reach and grow your impact beyond the therapy room, but without a sustainable strategy, it’s easy to get caught up in the chaos. In today’s episode, I'll walk you through the 7 simple yet impactful habits that have changed my relationship with podcasting and made this endeavor sustainable for the long haul. Get ready to hear how you can implement these practices into your own podcasting journey and finally create a process that works for YOU! You’ll Learn: 7 habits that have changed everything for me: Design for longevity, not growth. Learn how I structure my podcast schedule around the life I want. Capture ideas daily. I use a private Slack channel to keep podcast ideas and give me a pipeline of new content. Follow a repeatable episode outline. Establish a framework for solo and guest episodes, and use solo episodes to invite people to your products and services. Batch record on off-months. I record January and February episodes in November and December and keep 3-6 episodes “in the bank” to create a buffer and flexibility. Warm up my voice and energy before recording. There are simple habits (tea, deep breathing, diction exercises, etc.) that work to help me treat my podcast like a speaking engagement. Promote my own offers first, and not just sponsors. Research shows that podcasters are the most trusted media personalities, and inviting people in through dynamic ads is a game changer. (Check out Captivate and the discount available for STC listeners.) Engage with listeners on a regular basis. Ask listeners what topics they want you to cover. Podcasting is not a one-way street! Resources: Try our FREE Podcasting Workshop to learn more. Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
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Selling the Couch
1 ENCORE: 5 Signs You're Ready To Launch Your Online Course 15:48
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Play Later Play Later Lists Like LikedIf you’ve ever thought about creating an online course or made preparations to launch a course, today’s show should bring you clarity and inspiration. We are discussing five indicators that you are ready to launch that course you’ve considered. Join us to learn more! You’ll Learn: My online course journey and how it all began for me The biggest lessons I learned from my multiple fears of getting started Are you ready to launch your online course? Here are five signs to help you say YES! You are looking for a scalable impact. (Do you have a bigger vision?) You have mastered a specific skill or have become a known expert in a particular niche. You have a passion for teaching. You are open to learning new skills. You are willing to validate your idea. My belief: “Every therapist has an online course inside them.” Our free email course can help you become a course creator! Find it here. Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
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1 ENCORE: Uncomfortable Truths About Private Practice Finances 45:57
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Play Later Play Later Lists Like LikedPrivate practice is often seen as the golden goose that brings everything clinicians hope for. However, there are many nuances to consider, as well as factors that can add significant stress to your life. This stress can lead to overwhelm, burnout, and questions about why you chose this route in the first place. Join us for today’s conversation! Our Featured Guest James Childress James Childress is a CPA whose practice primarily focuses on working with therapists, giving him a unique perspective on today’s topic. In this episode, we cover the top three uncomfortable aspects of private practice that can lead to imbalance and big problems. James shares insights that help us better understand business ownership, financial stability, and the seasonal nature of private practice. James' Website You’ll Learn: Common factors that lead clinicians into private practice and entrepreneurship Key considerations before launching into private practice The importance of trusting your gut and paying attention to the data Uncomfortable Truths About Private Practice Finances: There is a size of private practice that is inherently unstable. (This is a normal phase to pass through.) Assessing your supervisor/admin load is critical to maintaining balance. Therapists often strive to succeed in every area and “want it all.” Additional Insights: The need for balanced growth and attracting more people into the field Ensuring the external environment aligns with the internal environment Achieving product-market fit for long-term sustainability Resources: Interested in becoming part of our affiliate program? Learn more! here! Want to launch your online course? Check out our free 7-Day Course Creator Starter Kit for Therapists at sellingthecouch.com/coursekit. If you’re a seasoned therapist transitioning from clinical work to online course income, join our mastermind group! We meet to build, grow, and scale online courses. Learn more here . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
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1 ENCORE: What Therapists Should Know As Billions Are Invested In Mental Health Startups 37:15
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Play Later Play Later Lists Like LikedToday’s session covers a topic that many clinicians are pondering. Many, like me, are having conversations with themselves in their heads about the available opportunities and the most efficient and ethical ways not to be left behind as technology presents new options in our field. The issue is how we can navigate the world of mental health tech startups that are available to join us to support our good work. Examples of what these startups provide are electronic health records, website design, marketing, and more. The truth is that the pandemic changed everything and catapulted the tech startup world into the range of billions of dollars. Don’t miss my enlightening conversation with today’s guest! Our Featured Guest Michael Fulwiler Michael Fulwiler is Head of Brand Marketing at Heard , a company that assists therapists with bookkeeping and financial needs. I’ve come to rely on Mike’s expertise as a good friend as I navigate the aspects of STC, trying to be a protector of our field while staying in alignment with my values. In this session, Mike and I discuss the mindblowing numbers around the multitude of mental health tech startups and how clinicians can be informed about which ones are most likely to succeed or fail. We also discuss the vitally important topic of client data privacy and the top three considerations we should have before signing up for a product or service. Heard Website You’ll Learn: How to view tech startups in the mental health industry in terms of “headwind” and “tailwind” tendencies since the COVID-19 pandemic What the data shows about tech startups: 90% will fail! Why the big risk also comes with big opportunities in the startup world What happens when a clinician contracts with a mental health tech startup Why client data privacy is a valid concern when working with a tech startup (Hear Mike’s advice about watching out for red flags!) Top three considerations for a therapist about a tech startup: How they handle the data Whether or not there is a mental health professional on their team who helps with decisions and development How compensation for therapists is structured Mike’s advice about doing your due diligence when contacted by a tech startup An overview of Mike’s work and mission at Heard and what they provide for therapists Resources: Interested in starting a podcast? https://sellingthecouch.com/podcastingworkshop Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
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This will be the last episode for a month or so as I take a break to get ahead on some projects and take extra time to recharge. Today’s session is in response to a frequent question about optimizing your LinkedIn profile. I don’t pretend to be a LinkedIn expert, but I have learned some valuable lessons in the past two years of using this platform. As I share screens and info with you today, you may find it more helpful to watch the YouTube video rather than simply listen to the audio. So many people are curious about LinkedIn and how to use it best, so I’m happy to share some of my insights today! You’ll Learn: View your profile as a landing page, not a sales page. Tips for your banner ( Canva is a great resource!), profile picture, text, and graphics My philosophy when trying something new: “Get going, get good, and then get smart.” Including credibility and social proof in your LI profile Beware of playing the analytics game! Taplio is a great resource for scheduling LI posts. Structure your “About” section with an emphasis on storytelling. Gauge your level of engagement with your ideal client. Be clear and simple about your call to action. Connect with your audience on a deeper level through your “Featured” section. Thoughts about maximizing the impact of your “Activity” section Tips for other sections on your LI profile Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
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1 386: Why I Don’t Want To Be Social Media Famous 20:48
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Play Later Play Later Lists Like LikedI’ve thought a lot about this topic and want to share more about it today. You might wonder why I don’t want to become social media famous since being active in thought leadership and content creation seems to require a certain degree of social media involvement. People “hang out” on social media platforms, but my impact on the world is not dependent on being a social media influencer. Let’s explore this topic! You’ll Learn: Fame is more accessible than ever today. The path I’ve chosen values peace, depth, and privacy over chasing online recognition. Three key reasons why I don’t seek social media fame (and powerful reflection questions for you to consider): The illusion of fame as a solution to personal insecurities The lesson: If you aren’t grounded before you attract attention, more attention will only amplify your struggles. The emotional toll of public exposure The lesson: When you have a platform, you aren’t simply sharing content, but you are influencing people’s emotions, choices, and mental health. The erosion of personal privacy The lesson: Privacy is precious, and I want to build a business that supports my life, not one that makes me feel like I’m on display. My thoughts here are influenced by an impactful 2007 blog post by Tim Ferriss. You can check it out here . Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
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Selling the Couch
1 385: 7 Daily Habits That Changed My Relationship With My Podcast (And Made It Sustainable) 22:58
22:58 Play Later Play Later Lists Like Liked22:58
Play Later Play Later Lists Like LikedIf you've ever thought about starting a podcast but felt overwhelmed by the idea of keeping it up long-term, this episode is for you! Whether you're still dreaming of launching or you've already started and are feeling burnout, I'm here to share the habits that have completely transformed my approach to podcasting. Podcasting can be an incredibly powerful tool to extend your reach and grow your impact beyond the therapy room, but without a sustainable strategy, it’s easy to get caught up in the chaos. In today’s episode, I'll walk you through the 7 simple yet impactful habits that have changed my relationship with podcasting and made this endeavor sustainable for the long haul. Get ready to hear how you can implement these practices into your own podcasting journey and finally create a process that works for YOU! You’ll Learn: 7 habits that have changed everything for me: Design for longevity, not growth. Learn how I structure my podcast schedule around the life I want. Capture ideas daily. I use a private Slack channel to keep podcast ideas and give me a pipeline of new content. Follow a repeatable episode outline. Establish a framework for solo and guest episodes, and use solo episodes to invite people to your products and services. Batch record on off-months. I record January and February episodes in November and December and keep 3-6 episodes “in the bank” to create a buffer and flexibility. Warm up my voice and energy before recording. There are simple habits (tea, deep breathing, diction exercises, etc.) that work to help me treat my podcast like a speaking engagement. Promote my own offers first, and not just sponsors. Research shows that podcasters are the most trusted media personalities, and inviting people in through dynamic ads is a game changer. (Check out Captivate and the discount available for STC listeners.) Engage with listeners on a regular basis. Ask listeners what topics they want you to cover. Podcasting is not a one-way street! Resources: Try our FREE Podcasting Workshop to learn more. Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
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1 384: Should I Hire An Intake Coordinator For My Private Practice? 37:05
37:05 Play Later Play Later Lists Like Liked37:05
Play Later Play Later Lists Like LikedToday’s session highlights important questions to ask for solo or group practices about hiring an intake coordinator. Is this a smart move for your practice? Let’s dive into this topic and discuss barometers by which to measure and consider if an intake coordinator makes sense for your practice right now. Our Featured Guest Uriah Guilford Uriah Guilford is a group practice owner based in northern California. He also owns Productive Therapist , which provides virtual assistants and intake coordinators for therapy practices. Uriah has been a group practice owner since 2015 and has a lot of wisdom to share about the journey to hire and train an intake coordinator. We cover all the bases on this topic, including if hiring an intake coordinator makes sense for your practice and the most common responsibilities of an intake coordinator that can help you reclaim valuable hours in your day. We also cover data privacy, how an intake coordinator should handle this, and the top mistakes clinicians make in hiring for this role. We wrap up with the metrics in determining when an intake coordinator is a great fit for your practice. Productive Therapist You’ll Learn: The purpose and role of an intake coordinator Trends in intake processes—what works best? Too many options confuse and overwhelm people looking for therapy. Is it time for me to hire an intake coordinator? How do I know? (Take Uriah’s quiz to find out!) How an intake coordinator can help you grow your practice Uriah’s opinion on the importance of an intake coordinator: “Your Intake Coordinator is the MVP of your practice.” Understanding when to delegate to your intake coordinator Uriah’s journey of letting go and transitioning responsibilities to his intake coordinator Top responsibilities of an intake coordinator Considerations about data privacy for your practice and your intake coordinator Solutions when your intake coordinator is sick or away on vacation Uriah’s advice on hiring (and retaining) intake coordinators for growing practices Top mistakes therapists make in hiring an intake coordinator Important considerations in training an intake coordinator Solid metrics to determine if an intake coordinator is right for you Uriah’s course, The Intake Coordinator Starter Pack: Find the course here and use the discount code “STC” for 25% off! Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
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Selling the Couch
1 383: 5 Signs You're Ready To Launch Your Online Course 15:46
15:46 Play Later Play Later Lists Like Liked15:46
Play Later Play Later Lists Like LikedIf you’ve ever thought about creating an online course or made preparations to launch a course, today’s show should bring you clarity and inspiration. We are discussing five indicators that you are ready to launch that course you’ve considered. Join us to learn more! You’ll Learn: My online course journey and how it all began for me The biggest lessons I learned from my multiple fears of getting started Are you ready to launch your online course? Here are five signs to help you say YES! You are looking for a scalable impact. (Do you have a bigger vision?) You have mastered a specific skill or have become a known expert in a particular niche. You have a passion for teaching. You are open to learning new skills. You are willing to validate your idea. My belief: “Every therapist has an online course inside them.” Our free email course can help you become a course creator! Find it here. Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
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Selling the Couch
1 382: Uncomfortable Truths About Private Practice Finances 45:54
45:54 Play Later Play Later Lists Like Liked45:54
Play Later Play Later Lists Like LikedPrivate practice is often seen as the golden goose that brings everything clinicians hope for. However, there are many nuances to consider, as well as factors that can add significant stress to your life. This stress can lead to overwhelm, burnout, and questions about why you chose this route in the first place. Join us for today’s conversation! Our Featured Guest James Childress James Childress is a CPA whose practice primarily focuses on working with therapists, giving him a unique perspective on today’s topic. In this episode, we cover the top three uncomfortable aspects of private practice that can lead to imbalance and big problems. James shares insights that help us better understand business ownership, financial stability, and the seasonal nature of private practice. James' Website You’ll Learn: Common factors that lead clinicians into private practice and entrepreneurship Key considerations before launching into private practice The importance of trusting your gut and paying attention to the data Uncomfortable Truths About Private Practice Finances: There is a size of private practice that is inherently unstable. (This is a normal phase to pass through.) Assessing your supervisor/admin load is critical to maintaining balance. Therapists often strive to succeed in every area and “want it all.” Additional Insights: The need for balanced growth and attracting more people into the field Ensuring the external environment aligns with the internal environment Achieving product-market fit for long-term sustainability Resources: Interested in becoming part of our affiliate program? Learn more! here! Want to launch your online course? Check out our free 7-Day Course Creator Starter Kit for Therapists at sellingthecouch.com/coursekit. If you’re a seasoned therapist transitioning from clinical work to online course income, join our mastermind group! We meet to build, grow, and scale online courses. Learn more here . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
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Selling the Couch
If you’ve been thinking about posting more on LinkedIn or if you’re curious about how to best use this social media platform, today’s show is for you. It took me a long time to understand the purpose of LinkedIn and how it can be beneficial in connecting me to the right followers. Join me for an honest look at my experience and the biggest lessons learned. You’ll Learn: 5 lessons learned over the last 2 years on LinkedIn: The magic is in the DMs. Focusing on thoughtful relationships is better than chasing followers. LinkedIn’s search tool is amazingly helpful for making connections. The algorithm will always change. Don’t chase trends, but focus on consistency and diversified content. Experiment on LinkedIn, but don’t overthink the metrics. Watch out for growth gurus. Be wary of those who over-promise and under-deliver. I’m more interested in posting things that will help a young therapist like I used to be. Followers are less relevant than you think. It’s about the right people—not ALL people. Try creator mode and curate your network intentionally. The daily posting game is a slow burn. I’ve learned to pace myself in posting. I would rather focus on slower growth in followers and have consistency and sustainability. Connect with me on LinkedIn ! Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
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Selling the Couch
1 380: Why Are Therapists Burning Out Of Private Practice? 41:34
41:34 Play Later Play Later Lists Like Liked41:34
Play Later Play Later Lists Like LikedToday’s topic will resonate with many of us in private practice as we focus on burnout. Therapists are faced with many questions around how they want to conduct their businesses and structure their lives—and no one wants to face the reality of burnout. Let’s take a closer look with today’s guest. Our Featured Guest Dr. Jennifer Blanchette is a licensed psychologist, podcaster, speaker, career coach, and business consultant. She helps therapists get unstuck in their careers and lives. In this episode, Dr. Jen discusses the hazards of our profession, how it’s changing, and the emphasis on certain markers around revenue and numbers. Jen gives a sense of why we can't talk about burnout very often, along with telltale signs she noticed in her personal experience with burnout. We also discuss the strange juxtaposition of finding freedom in private practice but taking on more administrative roles, experiencing isolation, and bearing the heavy emotional toll. We close with honest insights about tuning into our bodies and learning to listen. Jen gives practical advice for any therapist who could be teetering on the edge of burnout. Website (and The Therapist Burnout Podcast ) You’ll Learn: Burnout—why we are afraid to talk about it Unexpected isolation and the need to find community Private practice offers freedom, right?? Learning to listen to your body Factoring your body into major decisions in life and giving yourself space for rest Jen’s private practice experience during the COVID-19 pandemic Managing our resources, energy, and our ability to give Telltale signs of burnout for Jen It’s okay to ask for help! Looking at all aspects of private practice and the actual costs Jen’s perspective on burnout today and what therapists need to look for Burnout prevention vs. burnout recovery Jen’s advice to therapists who are teetering on the edge of burnout Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
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This is the first episode of 2025, which marks the ten-year milestone for the STC podcast! It’s incredible that, despite my fears and uncertainties, this podcast began as a small dream of mine to use our skill sets beyond the therapy room and learn to build successful businesses. I’ve loved documenting my journey of transitioning from psychologist to online creator, podcaster, and public speaker, and I’m eternally grateful to you, each listener. It is a humbling experience that’s given me way more encouragement in return than I could have ever imagined. This episode is an honest look at my decision in 2024 to return to private practice, which I detailed in a podcast episode and on social media posts. I’m being extremely vulnerable in explaining why I’ve decided to pause my private practice journey for now. It’s tough for any people pleaser like myself to realize that others may be disappointed in my decision, so I want to explain. Join me for this solo episode as I lay out the details. You’ll Learn: The reality is that we don’t build a business in a vacuum, and external factors are always in play. Three significant life events impacting my decision: Susan’s job changes mean more home responsibilities for me. Aging parents–and their need for more consistent care More church responsibilities in leading a small group A look at my typical daily schedule My commitment to viewing parenting as a privilege–and what that looks like for me as a dad My simple insights about the totality of life and my next steps: Income is only one part of success. My brain is not wired for the mental load of running two businesses. I’m hitting my “enough” number with STC revenue. Caregiving for our parents is on the horizon, and I have the most flexibility in our family to do this. I’m realizing how I can best leverage what we’ve built with STC to bring the maximum benefit to our field and the world. My big dreams to do good and effect meaningful change to help more people Resources: Interested in becoming part of our affiliate program? Learn more! Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit . If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind . Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder…
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