5 important things to remember when creating an offer to sell to corporate clients

Selling To Corporate

Are you struggling to create the perfect offer for corporate clients before you even start selling?

In today’s episode I’m sharing the 5 important things to remember when creating an offer to sell to corporate clients so that you don’t waste your time perfecting your offers, creating fancy sales pages, or posting endlessly on social media.

The real key to landing corporate deals is focusing on lead generation and your sales call skills. Corporates buy transformation—not the prettiest PDF or the catchiest program name. Take action, have real conversations, and tailor your solutions to what companies actually want.

Here’s some of the things that really matter:

• Start your sales process FIRST—talk to real corporate decision makers, find out what they actually need, and build your offer with them.

• Corporates aren’t scrolling for your offer on social media. Forget endless posts and sales pages. Focus on real conversations!

• And no, you don’t need to stress about being a limited company or having bonuses—what matters is the transformation you deliver.

Ready to stop overthinking and start selling to corporates the smart way? Tune in today - and if you want more tips like these,sign up to my free newsletter at www.sellingtocorporate.com

Key Quotes;

Cracking the Corporate Offer Code: "So when we're talking about offers today, we are talking specifically about the solution that you are going to provide to corporate clients that is paid for." 00:06:4300:06:56

The Biggest Roadblock to Selling to Corporates "I have heard people say to me, Jess, I want to sell to corporate companies, but I don't have an offer yet. So I need to wait and figure out what my offer is gonna be before I can start my sales process." 00:04:3600:04:51

The Importance of Targeted Lead Generation in B2B Sales: "But what happens if we don't start a sales process, meaning if we don't target a particular industry, meaning if we don't do appropriate lead generation to generate qualified leads who actually are interested in our area of specialism and who hold the budget to pay us." 00:13:5200:14:14

Why Your Offer Isn't Selling "If you haven't gotten all of the results that you wanted in the first half of this year, it's really important to understand why. And if that is, you've been spending lots and lots of time on creating offers and then feeling like it's really hard to sell them and you don't have anyone to sell them to, this is your problem." 00:38:0900:38:27

The Real Reason Your Offer Wasn’t accepted

"A lot of the time, in fact, in over 90% of occasions, price isn't the reason that companies didn't go with your offer. A lot of the time, it is about the diagnostic skill you have on the sales call and whether you presented the solution that met the need and got the buyer required to actually go ahead with it." 00:40:3700:40:38

Key Resources Mentioned in this Episode:

Join the waitlist for the Converting Corporates Event 2026!

https://smartleaderssell.vipmembervault.com/cc2026waitlist

Sign up to the Cold Email Outreach Conversion Course

https://smartleaderssell.thrivecart.com/cold-email-outreach-conversion-course/

If you want to track your sales and set targets, check out my sales tracking spreadsheet

https://smartleaderssell.thrivecart.com/sales-tracker-spreadsheet/

Watch my video on how to troubleshoot your sales process!

https://www.loom.com/share/a2de63c2c7354a7a86335b79ef94497e?sid=60cdc100-9f2b-49b5-a5db-aee7de17596d

If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then Join The C Suite ® now.

https://sellingtocorporate.com/the-c-suite-self-study/

Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.

https://app.quizitri.com/render/9987a008-7a0c-452e-ba02-06f10318d66c

Sign up for the webinar on Five Simple Steps to Landing Corporate Clients.

https://sellingtocorporate.com/webinar-registration/

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs and start getting quality information from your prospects.

https://sellingtocorporate.com/top-5-business-development-question-guide/

Connect with me on LinkedIn.

https://www.linkedin.com/in/jesslorimer/

If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.

https://selltocorporates.com/how-to-leave-a-podcast-review-on-itunes/

Listen to my TEDx talk.

https://youtu.be/VGN4_nmg-tE?si=2ttyacPfCbBPYyRG