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E-commerce sites are leaving revenue off the table - with Joe Hale

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Manage episode 477332565 series 3012563
Content provided by Majestic.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Majestic.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Joe Hale shares why e-commerce sites are leaving revenue off the table.

Talking points include:

Why does this leave revenue on the table for e-commerce sites?

What is the difference between a collection and a category page?

What impact does creating & utilising collection/category pages have?

How do you measure this impact?

How do you optimise your use of these pages?

How do you know which categories to focus on first?

What process do you go through to promote these pages?

Is this advice suitable for all types of e-commerce sites?

  continue reading

456 episodes

Artwork
iconShare
 
Manage episode 477332565 series 3012563
Content provided by Majestic.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Majestic.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Joe Hale shares why e-commerce sites are leaving revenue off the table.

Talking points include:

Why does this leave revenue on the table for e-commerce sites?

What is the difference between a collection and a category page?

What impact does creating & utilising collection/category pages have?

How do you measure this impact?

How do you optimise your use of these pages?

How do you know which categories to focus on first?

What process do you go through to promote these pages?

Is this advice suitable for all types of e-commerce sites?

  continue reading

456 episodes

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