Best Majestic.com Podcasts (2025)

1
In 2025, your best SEO edge is joining communities - with Erin Simmons 18:01

8h ago18:01

18:01

In this episode Erin Simmons shares that in 2025, your best SEO edge is joining communities — they give you the real language of your audience for better content and earn you trust that fuels brand visibility across search and AI. Discussion points include: Why are communities so important? How do you know the right communities you should be intera…

1
Think like a Marketer and expand your SEO strategy across LLMs - with Simone de Palma 25:18

6d ago25:18

25:18

In this episode Simone de Palma shares 3 key tips... 1) Think like a Marketer and expand your SEO strategy across LLMs to chase visibility over clicks. 2) Act like an Analyst and explore opportunities with the Google Merchant Centre. 3) Use your technical skills to double down on structured data implementation…

1
It's hard to imagine a future in which building a brand is a negative ROI activity - Greg Heilers 19:23

15d ago19:23

19:23

Greg Heilers shares that it's hard to imagine a future in which building a brand is a negative ROI activity. Talking points include: Why is building a brand so important for SEO in 2025? Why is this likely to be just as important in the future? In relation to SEO, what do you have to do to build a successful online brand? What are the specific SEO …

1
The Yin and Yang of SEO: being human in an AI-driven world - with Kerstin Reichert 18:47

21d ago18:47

18:47

Kerstin Reichert discusses the importance of the Yin and Yang of SEO - being human in an AI-driven world. Talking points include: How do you stay human in an AI-driven world? What do you mean by an AI-driven world? You recommend using AI to quickly scale - what does that look like? How do you use AI to enhance processes? How do you use AI to produc…

1
How to optimise your website for crawlers (Majestic SEO Podcast) 45:37

21d ago45:37

45:37

When we talk about optimising a website for crawlers, we’re really talking about laying the groundwork for visibility. In this episode, we’ll explore what it takes to make your site as crawl-friendly as possible, from smart internal linking, managing crawl budget, and how to find and remove any technical blockers that might prevent your most import…

1
AI is an influencer, PR is vital, and CRO is going to be more integrated into SEO - Bruce Clay 25:05

29d ago25:05

25:05

Bruce Clay shares that SEO will be more important in the future: AI is an influencer, PR is vital, and conversion rate optimization going to be more integrated into the SEO effort. Discussion points include: Is SEO more important than it used to be? What do you mean when you say that AI is an influencer? When you say that PR is vital, how does PR f…

1
Expertise combined with opinions of people is what matter - with Gagan Ghotra 14:28

1M ago14:28

14:28

Gagan Ghotra shares that expertise combined with opinions of people is what matter. Discussion points include: How do you demonstrate expertise in content? Why are opinions of people important? How do you incorporate opinions in content? How do you measure the success of this strategy in search engines? How should this be incorporated into a conten…

1
Focus on Relevancy, with Less Outreach, Fewer Links, and Less Content - with Vince Nero 17:37

1M ago17:37

17:37

Vince Nero advises focusing on relevancy in 2025, meaning less outreach, fewer links, and less Content. Discussion points include: Why is less more? What do you mean by focusing on relevancy? Why less outreach? Why fewer links? Why less content? What does this mean for strategy? How do you track success? How do you persuade senior managers that les…

1
There are proven ways to smartly rank better in the AI models - with Jon Mest 16:49

2M ago16:49

16:49

Jon Mest shares that there are proven ways to smartly rank better in the AI models. Talking points include: What does ranking better in AI models actually mean in practice? What measurable impact does this have? How do you measure leads from AI models? Is ChatGPT the best source of leads? How do you SEO for AI models? How is the space continuing to…

1
Learn anything through identifying your transferable skills - with Petra Kis-Herczegh 17:02

2M ago17:02

17:02

Petra Kis-Herczegh shares how you can learn anything through identifying your transferable skills. Talking points include: Why should you just keep on learning, no matter what you’re learning? How do you know what you are learning will be useful in the future? How do you know what to focus on? What skills tend to be transferable? How do you identif…

1
Small changes can make a big impact - with Adelina Bordea 16:30

2M ago16:30

16:30

Adelina Bordea shares that small changes can make a big impact. Talking points include: What are the small changes you are talking about? How do you know which small changes will have the biggest impact? How do you know what changes to make? How do you measure the impact these changes have? How do you work with other internal teams to get these cha…

1
Invest in expanding your skillset - with Giulia Panozzo 18:13

2M ago18:13

18:13

Giulia Panozzo shares about the importance of investing in expanding your skillset. Talking points include: What is changing in SEO? What additional skills need to be learned? What soft skills need to be learned? What adjacent topics need to be learned? Where are some of the best places to learn? How often should you learn? How should you share wha…

1
SEO is much more than it has ever been - with Emina Demiri-Watson 17:39

2M ago17:39

17:39

Emina Demiri-Watson shares that SEO is much more than it has ever been. Discussion points include: What are the key new trends of SEO to stay on top of? - Search has developed (strong performance of UGC platforms such as Reddit, AIO roll-out, development of Perspectives, recent core updates and emphasis on brand in search, TikTok as a search engine…

1
What do SEOs Need to Know About Reactive PR? 42:44

2M ago42:44

42:44

In this podcast episode we talk about Reactive PR and covering everything that you need to know about it. Joining our host David Bain are Danielle Neah Amponsah, Eva Cheng, Sarah Ross and Sarah Jayne Taylorson.By Majestic.com

1
How to go beyond Google and optimize different search channels - with Tevfik Mert Azizoglu 15:37

2M ago15:37

15:37

Tevfik Mert Azizoglu shares how to go beyond Google and optimize different search channels. Discussion points include: What is search everywhere optimization? Witch platforms are key? How to select the platforms that are key for your business How to use AI to optimize strategy Read the full transcript of Tevfik's interview at: https://majestic.com/…

1
Work smarter and stay relevant - with Sukhjinder Singh 16:04

2M ago16:04

16:04

Sukhjinder Singh shares the importance of working smarter to stay relevant. Talking points include: How do you stay relevant? How do you cope with what seems to be an ever-increasing rate of change? How do you deal with overwhelm? How do you work smarter and stay ahead? How do you stay on top of the latest technologies? How do you incorporate AI in…

1
Use data and knowledge from Google Ads and Analytics for better SEO! With Krzysztof Marzec 20:25

2M ago20:25

20:25

Krzysztof Marzec shares the importance of using data and knowledge from Google Ads and Analytics for better SEO! Talking points include: How does Quality Score helps to make better SEO? How should paid ads and SEO teams work more closely together? How does data from Google Ads campaigns improves content plan? What data is available? How can an SEO …

1
Tap into your first-party data - with Debbie Chew 17:50

2M ago17:50

17:50

Debbie Chew shares the importance of tapping into your first-party data. Talking points include: What are the most common forms of first party data? What tends to be the most useful first party data for SEO? How should SEOs work with other teams to find better first party data? How do we better understand our audience with first party data? How do …

1
SEOs need to get more familiar with analytics - with Marco Giordano 20:39

2M ago20:39

20:39

Marco Giordano shares that SEOs need to get more familiar with analytics. Talking points include: What analytics knowledge do SEOs need to know about? Do you primarily use GA4? How much analytics knowledge is enough? How should SEOs be using analytics packages on an ongoing basis? How should analytics inform SEO strategy? Should SEOs be learning co…

1
Why brand representation and interpretability matter in the era of LLMs - with Nik Ranger 23:20

2M ago23:20

23:20

Nik Ranger shares why brand representation and interpretability matter in the era of LLMs. Talking points include: Why does AI rank matter? How do you measure visibility on LLMs? What is the impact of this on visibility? What are typical gaps in the model’s understanding and what does a brand do to deal with this? How to maximise brand representati…

1
A site migration is like moving house - with Sanja Markovic 16:02

2M ago16:02

16:02

Sanja Markovic shares that a site migration is like moving house. Talking points include: What do you mean by a site migration? How do you prepare for a site migration? How much time do you need to prepare? What teams should be involved? When is a site migration considered to be successful? What are the most common reasons why site migrations fail …

1
Use a migration briefing document before you start working on a migration - with Nikki Halliwell 15:47

2M ago15:47

15:47

Nikki Halliwell shares the importance of using a migration briefing document before you start working on a migration. Talking points include: What are the key elements in a migration briefing document? Who do you work with? How do you sell the need for this? Where do you gather information from? What issues are likely to be solved by creating a mig…

1
5 SEO tasks when migrating your site in 2025 - with Emma Russell 16:53

2M ago16:53

16:53

Emma Russell shares 5 SEO tasks when migrating your site in 2025. Emma's key points are: 1. Understand if it’s an opportunity for growth 2. Benchmarking what you have now 3. List all of your requirements 4. Make friends with dev 5. Test test test Read the full transcript of Emma's interview at: https://majestic.com/seo-in-2025/emma-russell…

1
Do you have control of all of your domains? With Andrew Optimisey 16:44

2M ago16:44

16:44

Andrew Optimisey shares about he importance of controlling all of your domains. Talking points include: What does controlling all of your domains mean in practice? Who should be responsible for your domains? When should you buy a new domain and when should you build a new project on an existing domain? When should you change a domain for an existin…

1
Understand the cost as well as value of organic traffic - with Helen Pollitt 17:30

2M ago17:30

17:30

Helen Pollitt shares the importance of understanding the cost as well as value of organic traffic. Talking points include: What is the difference between the cost and value of organic traffic? Why do we need to know the cost? How do we calculate the value? What do you mean by organic traffic in all forms? How do you prefer to calculate ROI? How doe…

1
It’s time to get serious about the internet and energy consumption - with Andy Frobisher 16:31

2M ago16:31

16:31

Andy Frobisher shares that it’s time to get serious about the internet and energy consumption. Talking points include: What companies are trying to go net zero? Does this have a positive business case? What does this mean for the overall size of pages on websites? What are the best ways to reduce the page speed of a web page in 2025? What does this…

1
Inventory management is now more important then ever - with Bastian Grimm 16:37

2M ago16:37

16:37

Bastian Grimm shares that inventory management is now more important then ever. Talking points include: What do you mean by Inventory management? How do you know which content to focus on? What do Google do when they can’t keep up with crawling and indexing the web? Should you get rid of some content? What content should you get rid of? What’s an e…

1
SEO in 2025 is all about signal input - with Kaspar Szymanski 15:57

3M ago15:57

15:57

Kaspar Szymanski shares that SEO in 2025 is all about signal input. Talking points include: What do you mean by SEO signals? Are Google and Bing looking for the same thing in terms of SEO signals? So the same signals apply to LLMs as well? How do you ensure that SEO signals are consistent? Why do regular, annual SEO audits help with SEO signals? Wh…

1
The growing importance of schema markup - with Tin Dudajek 14:51

3M ago14:51

14:51

Tin Dudajek shares the growing importance of schema markup. Talking points include: How would you summarise the current state of Schema? Why is it continuing to gain importance in 2025? What is schema used for in modern SEO? (data management) Why is Schema so important for AI? What content needs to be optimized for Schema for AI? Where is AI using …

1
SEO Product Management is the natural progression of Technical SEO - with Keith Goode 16:04

3M ago16:04

16:04

Keith Goode shares that SEO Product Management is the natural progression of Technical SEO. Talking points include: What is SEO product management? What does the day-to-day life of an SEO product specialist look like? Why is SEO Product Management the natural progression of Technical SEO? Why does SEO Product Management help you go from just buildi…

1
Keep track of core web vitals performance - with Cathryn Stormont 15:10

3M ago15:10

15:10

Cathryn Stormont shares the importance of keeping track of the performance of core web vitals and overall site user experience. Talking points include: Why are your core web vitals so important to UX? How can you improve your core web vital scores? Are these metrics likely to change or be added to over the next couple of years? Are there any other …

1
Get to know your audience by undertaking market and competitor research - with Montserrat Cano 18:06

3M ago18:06

18:06

Montserrat Cano advises the importance of getting to know your audience by undertaking market and competitor research to help overcome risks. Talking points include: How do you undertake market and competitor research to help overcome risks? Why does this work both in primary and global markets? Why does it help to overcome bias? You also talk abou…

1
Translation and SEO shouldn't be separate tasks - with Maria Scheibengraf 15:27

3M ago15:27

15:27

Maria Scheibengraf shares that in your international SEO efforts, translation and SEO shouldn't be separate tasks performed by separate professionals. Discussion points include: Why does translation and SEO need to be the same task? What happens if these tasks aren’t tackled together? Surely technical SEO and content creation are quite different ta…

1
Adapt to the Local SEO Evolution - with Joseph Kahn 19:05

3M ago19:05

19:05

Joseph Kahn explains why adapting to the Local SEO Evolution is key. Talking points include: What changes in local search algorithms are you referring to? How is ‘features with AI’ affecting local SEO? How do you optimize for "near me" searches ? What do you mean by optimizing for location-based queries using AI? How do you leverage user-generated …

1
How to build an SEO strategy for AI Overviews 42:09

3M ago42:09

42:09

As search evolves, so do the ways users interact with our content, and with Google’s AI Overviews now reshaping how information is discovered and displayed, it’s never been more critical to adapt your SEO strategy. In this live podcast, we’ll explore how AI Overviews impact visibility, what this means for traditional content formats, and how you ca…

1
Why tracking LLM traffic matters - with Sean Barber 16:37

3M ago16:37

16:37

Sean Barber shares why tracking LLM traffic matters. Talking points include: Why does tracking LLM traffic matter? How do you go about doing this? What LLMs are driving the most traffic at the moment? How should an SEO optimize for LLMs? What are some specific steps that SEOs should take to optimize for LLMs? Why is this important compared with oth…

1
Why Global EEAT needs to be a local strategy - with Edward Ziubrzynski 16:23

3M ago16:23

16:23

Edward Ziubrzynski explains why global EEAT needs to be a local strategy. Talking points include: What do you mean by EEAT being a local strategy? How could an EEAT strategy vary in different locations? What local considerations do brands generally need to be aware of? How do you strategically roll this out if you’re a big company? How does this im…

1
Tackle local marketing & SEO with cognitive insights - with Myriam Jessier 18:41

3M ago18:41

18:41

Myriam Jessier and David Bain talk about the importance of tackling local marketing and SEO with cognitive insights. Discussion points include: What do you mean by cognitive insights? How can cognitive insights help with local marketing? How can familiarity help to build your brand? What’s an example of hyper-localised content? How do you deliver h…

1
Maximise your global reach by treating each international market as unique - with Lau Miguez 16:26

3M ago16:26

16:26

Maximise your global reach by treating each international market as unique and creating tailored campaigns that resonate with local audiences. Lau Miguez and David Bain discuss: What do you mean by treating each international market uniquely? You say Transcreate, Don’t Translate - what does that mean? What other content creation tips do you have wh…

1
Find ways to look beyond what SEO tools show you - with Sinead McLarty 16:43

3M ago16:43

16:43

In this episode, Sinead shares that you should find ways to look beyond what SEO tools show you, and that you sometimes you have to go manual to stand out. Discussion points include: What are examples of not getting enough information from tools? When Media databases don't show you the most relevant contacts, how do you get the most relevant contac…

1
No-Click SEO is reshaping how businesses approach search visibility - with Rose Tero 16:58

3M ago16:58

16:58

In a world where over 65% of searches end without a click, No-Click SEO is reshaping how businesses approach search visibility. David and Rose discuss: Why is no-click SEO a thing? Why are traditional click-through rates (CTR) are no longer the best success metric? How are Google’s AI-driven search features (SGE, featured snippets, and People Also …

1
The importance of approaching link building differently in the age of AI - Alexandra Tachalova 15:59

3M ago15:59

15:59

In this episode, David and Alexandra discuss the importance of approaching link building differently in the age of AI-summarized results. Topics discussed include: Why is link building different now? How do we focus on acquiring links now? How do we measure success?By Majestic.com

1
How do you use data to design highly effective digital PR campaigns? With Andreas Voniatis 16:14

3M ago16:14

16:14

With Google reducing the payoff from SEO by introducing AIOs, building authority is becoming ever more important. But how do you use data to design highly effective digital PR campaigns? In this episode, David's questions to Andreas include: - You suggest Benchmarking link volumes, quality and velocities to see where you are vs competitors - what d…

1
Tackling Changes from Algorithm Updates - with Sally Raymer 14:28

3M ago14:28

14:28

Sally Raymer talks about how you should go about tackling changes from algorithm updates. Discussion points include: How do you keep track of Algorithm Updates? How do you decide what are the key algorithm updates to act on? How soon do you act? Changes in intent / competition / volatility How do you analyze changes in user intent? How do you deter…

1
The importance of refreshing old content - with Filipa Serra Gaspar 16:14

3M ago16:14

16:14

Filipa Serra Gaspar talks about the importance of refreshing old content. Discussion points include: How do you select the content that needs to be refreshed? What metrics are you looking at when deciding on the content that needs to be refreshed? How do you know when to refresh the content, when to delete the content and when to leave it alone? Ho…

1
AI is here to stay - with Vivek Shankar 22:24

3M ago22:24

22:24

Vivek Shankar shares why AI is here to stay and what to do about it. Talking points include: Why is AI here to stay? What does that mean for content marketers? What do you mean by implementing AI successfully? You talk about models - are these best models to use for different industries? What is the wrong way to implement AI? How do you ensure qual…

1
Nail on-page SEO before doing anything else! With Olga Zarr 15:57

3M ago15:57

15:57

Olga Zarr shares why you need to nail on-page SEO before doing anything else. Talking points include: Why are aspects of on-page SEO often neglected? What aspects of on-page SEO are key for 2025? How do you know which aspects of on-page SEO to prioritize? Can you achieve much success just by focusing on on-page? Are you saying that off-page isn’t a…

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