Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Similar to SEO in 2025
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Translation and SEO shouldn't be separate tasks - with Maria Scheibengraf
Manage episode 481692619 series 3012563
Content provided by Majestic.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Majestic.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Maria Scheibengraf shares that in your international SEO efforts, translation and SEO shouldn't be separate tasks performed by separate professionals.
Discussion points include:
Why does translation and SEO need to be the same task?
What happens if these tasks aren’t tackled together?
Surely technical SEO and content creation are quite different tasks?
What aspects of SEO do people who are translation specialists commonly miss out on?
What aspects of getting translations right do SEO specialists generally get wrong?
How do you ensure that translations are correct for the local region?
What tools does an SEO need to do both of these tasks effectively together?
How do you determine if a translation has been effective?
Do localised translations need to be optimised differently for local search engines?
Is AI not impacting the need for localised translations?
489 episodes
ShareManage episode 481692619 series 3012563
Content provided by Majestic.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Majestic.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Maria Scheibengraf shares that in your international SEO efforts, translation and SEO shouldn't be separate tasks performed by separate professionals.
Discussion points include:
Why does translation and SEO need to be the same task?
What happens if these tasks aren’t tackled together?
Surely technical SEO and content creation are quite different tasks?
What aspects of SEO do people who are translation specialists commonly miss out on?
What aspects of getting translations right do SEO specialists generally get wrong?
How do you ensure that translations are correct for the local region?
What tools does an SEO need to do both of these tasks effectively together?
How do you determine if a translation has been effective?
Do localised translations need to be optimised differently for local search engines?
Is AI not impacting the need for localised translations?
489 episodes
All episodes
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SEO in 2025
1 There are proven ways to smartly rank better in the AI models - with Jon Mest 16:49
16:49 
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Play Later Play Later Lists Like LikedJon Mest shares that there are proven ways to smartly rank better in the AI models. Talking points include: What does ranking better in AI models actually mean in practice? What measurable impact does this have? How do you measure leads from AI models? Is ChatGPT the best source of leads? How do you SEO for AI models? How is the space continuing to evolve? Read the full transcript of Jon's interview at: https://majestic.com/seo-in-2025/additional-insights/jon-mest…
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SEO in 2025
1 Learn anything through identifying your transferable skills - with Petra Kis-Herczegh 17:02
17:02 Play Later Play Later Lists Like Liked17:02
Play Later Play Later Lists Like LikedPetra Kis-Herczegh shares how you can learn anything through identifying your transferable skills. Talking points include: Why should you just keep on learning, no matter what you’re learning? How do you know what you are learning will be useful in the future? How do you know what to focus on? What skills tend to be transferable? How do you identify transferable skills? How do you stay motivated to keep on learning? How does mindset come into this? How do we continually adapt our approach to learning over time? How does this help us find another job? What if we’re recruiting? Should we be looking for continuous learning as an important skillset in someone that we’re interviewing? Read the full transcript of Petra's interview at: https://majestic.com/seo-in-2025/petra-kis-herczegh…
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SEO in 2025
1 Small changes can make a big impact - with Adelina Bordea 16:30
16:30 Play Later Play Later Lists Like Liked16:30
Play Later Play Later Lists Like LikedAdelina Bordea shares that small changes can make a big impact. Talking points include: What are the small changes you are talking about? How do you know which small changes will have the biggest impact? How do you know what changes to make? How do you measure the impact these changes have? How do you work with other internal teams to get these changes done? What if it's likely to take a long time to get some basic changes done? You say it is important to have a roadmap - what do you mean by this and what does a roadmap look like? Read the full transcript of Adelina's interview at: https://majestic.com/seo-in-2025/adelina-bordea…
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SEO in 2025
1 Invest in expanding your skillset - with Giulia Panozzo 18:13
18:13 Play Later Play Later Lists Like Liked18:13
Play Later Play Later Lists Like LikedGiulia Panozzo shares about the importance of investing in expanding your skillset. Talking points include: What is changing in SEO? What additional skills need to be learned? What soft skills need to be learned? What adjacent topics need to be learned? Where are some of the best places to learn? How often should you learn? How should you share what you learn in your own organisation? How can you be sure that you are using your time effectively and learning the right things? Read the full transcript of Giulia's interview at: https://majestic.com/seo-in-2025/giulia-panozzo…
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SEO in 2025
1 SEO is much more than it has ever been - with Emina Demiri-Watson 17:39
17:39 Play Later Play Later Lists Like Liked17:39
Play Later Play Later Lists Like LikedEmina Demiri-Watson shares that SEO is much more than it has ever been. Discussion points include: What are the key new trends of SEO to stay on top of? - Search has developed (strong performance of UGC platforms such as Reddit, AIO roll-out, development of Perspectives, recent core updates and emphasis on brand in search, TikTok as a search engine…). - User journey is not linear - finally it's dawning on companies! - Attribution is not really possible - particularly in the age of privacy! - One touch point is certainly not enough (no longer true even in ecommerce) How does an SEO stay on top of things without stretching themselves too thinly? Read the full transcript of Emina's interview at: https://majestic.com/seo-in-2025/emina-demiri-watson…
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SEO in 2025
1 How to go beyond Google and optimize different search channels - with Tevfik Mert Azizoglu 15:37
15:37 Play Later Play Later Lists Like Liked15:37
Play Later Play Later Lists Like LikedTevfik Mert Azizoglu shares how to go beyond Google and optimize different search channels. Discussion points include: What is search everywhere optimization? Witch platforms are key? How to select the platforms that are key for your business How to use AI to optimize strategy Read the full transcript of Tevfik's interview at: https://majestic.com/seo-in-2025/additional-insights/tevfik-mert-azizoglu…
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SEO in 2025
1 Work smarter and stay relevant - with Sukhjinder Singh 16:04
16:04 Play Later Play Later Lists Like Liked16:04
Play Later Play Later Lists Like LikedSukhjinder Singh shares the importance of working smarter to stay relevant. Talking points include: How do you stay relevant? How do you cope with what seems to be an ever-increasing rate of change? How do you deal with overwhelm? How do you work smarter and stay ahead? How do you stay on top of the latest technologies? How do you incorporate AI into your workflow? How will you continue to do this over the next couple of years? Read the full transcript of Sukhjinder's interview at: https://majestic.com/seo-in-2025/sukhjinder-singh…
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SEO in 2025
1 Use data and knowledge from Google Ads and Analytics for better SEO! With Krzysztof Marzec 20:25
20:25 Play Later Play Later Lists Like Liked20:25
Play Later Play Later Lists Like LikedKrzysztof Marzec shares the importance of using data and knowledge from Google Ads and Analytics for better SEO! Talking points include: How does Quality Score helps to make better SEO? How should paid ads and SEO teams work more closely together? How does data from Google Ads campaigns improves content plan? What data is available? How can an SEO access all the data? What’s an example of how this has changed a content strategy? How often should this be done? What reports in GA4 will influence SEO campaign most? What is the easiest way to analyze this information? Use third party platforms? Read the full transcript of Krzysztof's interview at: https://majestic.com/seo-in-2025/krzysztof-marzec…
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SEO in 2025
1 Tap into your first-party data - with Debbie Chew 17:50
17:50 Play Later Play Later Lists Like Liked17:50
Play Later Play Later Lists Like LikedDebbie Chew shares the importance of tapping into your first-party data. Talking points include: What are the most common forms of first party data? What tends to be the most useful first party data for SEO? How should SEOs work with other teams to find better first party data? How do we better understand our audience with first party data? How do we analyse first party data? What do you do if you don’t have much first party data to work with? How do you create new first party data? What kinds of questions should you be asking in surveys to create really useful new first party data? What are some creative ways to use first party data? What are some examples of using first party data in content? Should you share first party data with AI? Read the full transcript of Debbie's interview at: https://majestic.com/seo-in-2025/debbie-chew…
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SEO in 2025
1 SEOs need to get more familiar with analytics - with Marco Giordano 20:39
20:39 Play Later Play Later Lists Like Liked20:39
Play Later Play Later Lists Like LikedMarco Giordano shares that SEOs need to get more familiar with analytics. Talking points include: What analytics knowledge do SEOs need to know about? Do you primarily use GA4? How much analytics knowledge is enough? How should SEOs be using analytics packages on an ongoing basis? How should analytics inform SEO strategy? Should SEOs be learning coding? Does this apply to non-technical SEOs? Read the full transcript of Marco's interview at: https://majestic.com/seo-in-2025/marco-giordano…
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SEO in 2025
1 Why brand representation and interpretability matter in the era of LLMs - with Nik Ranger 23:20
23:20 Play Later Play Later Lists Like Liked23:20
Play Later Play Later Lists Like LikedNik Ranger shares why brand representation and interpretability matter in the era of LLMs. Talking points include: Why does AI rank matter? How do you measure visibility on LLMs? What is the impact of this on visibility? What are typical gaps in the model’s understanding and what does a brand do to deal with this? How to maximise brand representation How does this impact purchasing decisions? What’s the difference between a brand and an entity? Read the full transcript of Nik's interview at: https://majestic.com/seo-in-2025/additional-insights/nik-ranger…
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SEO in 2025
1 A site migration is like moving house - with Sanja Markovic 16:02
16:02 Play Later Play Later Lists Like Liked16:02
Play Later Play Later Lists Like LikedSanja Markovic shares that a site migration is like moving house. Talking points include: What do you mean by a site migration? How do you prepare for a site migration? How much time do you need to prepare? What teams should be involved? When is a site migration considered to be successful? What are the most common reasons why site migrations fail How to avoid making mistakes in a site migration? Read the full transcript of Sanja's interview at: https://majestic.com/seo-in-2025/sanja-markovic…
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SEO in 2025
1 Use a migration briefing document before you start working on a migration - with Nikki Halliwell 15:47
15:47 Play Later Play Later Lists Like Liked15:47
Play Later Play Later Lists Like LikedNikki Halliwell shares the importance of using a migration briefing document before you start working on a migration. Talking points include: What are the key elements in a migration briefing document? Who do you work with? How do you sell the need for this? Where do you gather information from? What issues are likely to be solved by creating a migration briefing document? Read the full transcript of Nikki's interview at: https://majestic.com/seo-in-2025/nikki-halliwell…
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SEO in 2025
1 5 SEO tasks when migrating your site in 2025 - with Emma Russell 16:53
16:53 Play Later Play Later Lists Like Liked16:53
Play Later Play Later Lists Like LikedEmma Russell shares 5 SEO tasks when migrating your site in 2025. Emma's key points are: 1. Understand if it’s an opportunity for growth 2. Benchmarking what you have now 3. List all of your requirements 4. Make friends with dev 5. Test test test Read the full transcript of Emma's interview at: https://majestic.com/seo-in-2025/emma-russell…
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SEO in 2025
1 Do you have control of all of your domains? With Andrew Optimisey 16:44
16:44 Play Later Play Later Lists Like Liked16:44
Play Later Play Later Lists Like LikedAndrew Optimisey shares about he importance of controlling all of your domains. Talking points include: What does controlling all of your domains mean in practice? Who should be responsible for your domains? When should you buy a new domain and when should you build a new project on an existing domain? When should you change a domain for an existing project? When should you let a domain name expire? What do you do from an SEO perspective when you decide to let a domain name expire? What do you do if you have let an old domain expire, and you realise that this was a mistake. Is there any way to go back? What can you do if a spammer or scammer gets hold of your domain? What do you think of the newer domains - Is .com always best? When selecting a new domain, is brand or domain more important? Read the full transcript of Andrew's interview at: https://majestic.com/seo-in-2025/andrew-cock-starkey…
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Similar to SEO in 2025
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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CarCast is twice weekly automotive podcast hosted by Matt “The Motorator” D’Andria, former NFL and WWE superstar, Bill Goldberg, and Vice President Editorial & Editor-in-Chief at Edmunds.com, Alistair Weaver. CarCast explores all aspects of the automotive space from the performance aftermarket to new car buying and the future of the automotive industry. The guys answer your questions, offer advice and feature guests from the automotive industry and celebrity car enthusiasts.
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
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Awarded Best of Apple Podcasts, The $100 MBA Show delivers practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom shares lessons, strategies and insights from 20+ years of entrepreneurship. He’s bootstrapped two multi-million dollar businesses (and several smaller businesses, too). Join him for short, actionable lessons on how to do everything from validating your idea, to audience-building and mar ...
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