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Why brand representation and interpretability matter in the era of LLMs - with Nik Ranger

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Manage episode 485451427 series 3012563
Content provided by Majestic.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Majestic.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Nik Ranger shares why brand representation and interpretability matter in the era of LLMs.

Talking points include:

Why does AI rank matter?

How do you measure visibility on LLMs?

What is the impact of this on visibility?

What are typical gaps in the model’s understanding and what does a brand do to deal with this?

How to maximise brand representation

How does this impact purchasing decisions?

What’s the difference between a brand and an entity?

Read the full transcript of Nik's interview at: https://majestic.com/seo-in-2025/additional-insights/nik-ranger

  continue reading

486 episodes

Artwork
iconShare
 
Manage episode 485451427 series 3012563
Content provided by Majestic.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Majestic.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Nik Ranger shares why brand representation and interpretability matter in the era of LLMs.

Talking points include:

Why does AI rank matter?

How do you measure visibility on LLMs?

What is the impact of this on visibility?

What are typical gaps in the model’s understanding and what does a brand do to deal with this?

How to maximise brand representation

How does this impact purchasing decisions?

What’s the difference between a brand and an entity?

Read the full transcript of Nik's interview at: https://majestic.com/seo-in-2025/additional-insights/nik-ranger

  continue reading

486 episodes

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