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SEO in 2025 is all about signal input - with Kaspar Szymanski

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Manage episode 483078091 series 3012563
Content provided by Majestic.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Majestic.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Kaspar Szymanski shares that SEO in 2025 is all about signal input.

Talking points include:

What do you mean by SEO signals?

Are Google and Bing looking for the same thing in terms of SEO signals?

So the same signals apply to LLMs as well?

How do you ensure that SEO signals are consistent?

Why do regular, annual SEO audits help with SEO signals?

What are the key things to be looking for in an SEO audit?

Is using server log data important as part of this?

What are you looking for in server log data?

What software do you use to assist you with this?

  continue reading

471 episodes

Artwork
iconShare
 
Manage episode 483078091 series 3012563
Content provided by Majestic.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Majestic.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Kaspar Szymanski shares that SEO in 2025 is all about signal input.

Talking points include:

What do you mean by SEO signals?

Are Google and Bing looking for the same thing in terms of SEO signals?

So the same signals apply to LLMs as well?

How do you ensure that SEO signals are consistent?

Why do regular, annual SEO audits help with SEO signals?

What are the key things to be looking for in an SEO audit?

Is using server log data important as part of this?

What are you looking for in server log data?

What software do you use to assist you with this?

  continue reading

471 episodes

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