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The importance of refreshing old content - with Filipa Serra Gaspar

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Manage episode 478749481 series 3012563
Content provided by Majestic.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Majestic.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Filipa Serra Gaspar talks about the importance of refreshing old content.

Discussion points include:

How do you select the content that needs to be refreshed?

What metrics are you looking at when deciding on the content that needs to be refreshed?

How do you know when to refresh the content, when to delete the content and when to leave it alone?

How do you refresh the content?

How do you know the part of content to refresh?

Do you remove some of the old content or just add new content?

What tools do you use?

How do you know what to add to the content?

Can you outsource this process?

What are you looking to happen when you refresh content?

How do you measure the impact of this?

  continue reading

464 episodes

Artwork
iconShare
 
Manage episode 478749481 series 3012563
Content provided by Majestic.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Majestic.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Filipa Serra Gaspar talks about the importance of refreshing old content.

Discussion points include:

How do you select the content that needs to be refreshed?

What metrics are you looking at when deciding on the content that needs to be refreshed?

How do you know when to refresh the content, when to delete the content and when to leave it alone?

How do you refresh the content?

How do you know the part of content to refresh?

Do you remove some of the old content or just add new content?

What tools do you use?

How do you know what to add to the content?

Can you outsource this process?

What are you looking to happen when you refresh content?

How do you measure the impact of this?

  continue reading

464 episodes

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