30 Years, 1 Dream: How I Built Panacea Luxury Spa from the Ground Up

Serenity and Fire with Krista

Every dream has a spark—and mine refused to burn out, no matter how long it took.

In this debut episode of Serenity & Fire, I’m sharing the full journey—grinding in pharmaceutical sales, to 90-hour corporate weeks, to finally opening the doors to Panacea Luxury Spa Boutique. And let me tell you—the path was anything but straight.

This episode is equal parts heart, hustle, and a few moments of “what the heck am I doing?” Along the way, I’ll take you behind the scenes of how a tearful vacation meltdown became the wake-up call I didn’t know I needed, how getting denied by every bank turned into my first big pivot, and why launching two franchises was actually part of the plan all along.

And just when I thought I had it figured out—cue global pandemic. Cue major funding drama. Cue me, a control freak, learning how to ask for help.

Today, Panacea lives in the heart of Quarry Trails with over 50 employees, spa treatments you can’t find anywhere else, and the peaceful, grounding energy I always pictured.

If you’ve ever had a dream that wouldn’t let go, this one’s for you. Because sometimes the long way is the way—and the journey makes the destination that much sweeter.

Hit that subscribe button if you’re into stories about resilience, reinvention, wellness, and above all finding your fire.

#WellnessPodcast #HolisticLiving #SpaEntrepreneur #CleanLiving #BiohackingForWomen #WellnessBusiness #MindBodyWellness #OncologySpa #FemaleEntrepreneurs

Chapters

1. Welcome to Serenity and Fire (00:00:00)

2. A 30-Year Dream of Oncology Therapeutics (00:01:39)

3. Hustling Through Pharmaceutical Sales (00:04:16)

4. Pivot to Budget Blinds Franchise (00:10:05)

5. Launching Decalash and Finding Property (00:17:15)

6. Financial Challenges and Unexpected Investors (00:25:12)

7. Full Circle: Realizing the Dream (00:30:31)